Hospital publicity work summary how to write

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200* hospital publicity work has been the hospital party committee, hospital administration attaches great importance to the hospital departments and all correspondents in the hospital *** with the cooperation, in the whole section of the staff *** with the efforts of the publicity section throughout the year closely around the maintenance of the *** party members of the advanced nature of the educational activities and the activities of the hospital management year Two major themes and the beginning of the year to develop publicity planning, to overcome the difficulties of heavy tasks and high requirements, long-term in-depth clinical front-line, overtime, and successfully completed the year's publicity tasks for the hospital's two benefits to improve play a positive role in promoting. For the hospital, the hospital image is the hospital's vitality, without a good image, there can be no good economic benefits. A variety of media, including television, newspapers, radio, websites, etc., the publicity of the overall image of the hospital can not be separated from the mass media support and collaboration, we take with the television station to open a special section, open a column in the party newspaper, self-managed newspaper, recording special programs, the opening of the Internet site, the design of a unified signage, and so on to increase the strength of the social publicity in a variety of forms, combined with the advanced education of party members and the year of the two major themes of the hospital's management, focusing on To the public publicity of the hospital's experts, technology, equipment and other characteristics, especially experts, medical technology, scientific research achievements and other new initiatives and new achievements, from various aspects of the community to understand the hospital, the hospital, that is, to reduce the blindness of the masses to seek medical treatment, but also effectively set up the hospital to the patient as the center, and strive to meet the patient's multilevel diversified medical needs, not only to expand the social benefits of the hospital, but also to increase the hospital's economic benefits. Growth of the hospital's economic benefits. The hospital's publicity work in 2005 is summarized

A, the establishment of a variety of external media work network, expanding the field of publicity, enhance the overall image of the hospital 1, the publicity of the television media (1) and the television station co-organized "Friends of Health" column.


The purpose of the program is to convey health to the general audience, so that the audience to recognize health, understand health, have health. This column not only introduces our hospital medical experts of various specialties, but also publicizes the quality of care, testing equipment, medical environment, support for rural health care and other work, to achieve the overall publicity of the hospital's comprehensive strength of the purpose. This column has aired 35 issues, this year produced 16 issues, the column content covers the internal, external, women, pediatrics and other departments of the various specialties, in the shooting cycle is short, professional, less production staff and other difficulties, many times to the ward interviews, to the patient's home to follow up, and at the same time will be the scope of the column filming extends to the surrounding townships and townships so that the column's ratings continue to improve, by the community unanimously. (2) in xiaogan television "xiaogan news" column in the opening of "xiaogan medical news" sub-columns, this column mainly introduces the hospital's new business, new technology, administrative management, medical ethics and medical style of television news reports, has been broadcast 84, this year, has been issued by the television news 72. As a brand column of Xiaogan TV, "Xiaogan News" is a column that the municipal government and the general public are very concerned about, and its ratings are very high, so that a large number of news broadcast in "Xiaogan News" in our hospital, so that the hospital has achieved good social and economic benefits. (3) Actively contact with the provincial TV station "news time", "science and education news" news columns, through mutual exchanges, in the provincial station broadcast hospital news 30, greatly improving the visibility of our hospital in the province. The TV news of "7.22 major poisoning medical rescue" was broadcasted in CCTV.2. Newspaper and media publicity (1) In Xiaogan Daily Science and Education Edition, "Famous Hospitals and Famous Doctors" column was opened, with a 2,000-word newsletter article in each issue, using illustrations and text, a quarter of the page in the form of publicity, mainly introducing medical experts of various departments, which has been published in 10 issues so far. At present, 10 issues have been published. (2) In Xiaogan Evening Newspaper opened "Health Guide" column, mainly for the hospital outpatient work introduction, specialty features, convenient measures, 999 emergency, in order to enhance the outpatient visits, the annual publication of 24 issues. (3) and "Xiaogan Radio and Television Newspaper" joint operation, in the "Xiaogan Radio and Television Newspaper" to carry out the "Friends of Health" column introduction, in the program before the broadcast of the contents of the program, the issue of the guest experts introduced to the general public friends, greatly improve the ratings of the TV columns, and become the masses to understand the health knowledge of the brand columns. (4) the use of filial piety daily, evening paper and other propaganda positions, published articles, pictures news *** 121, published in the provincial newspaper 7 articles, 1 news published in the "Health News". (5) actively participate in the selection of provincial health publicity good news works. Which in 3 works respectively won the provincial health good news first and second prize. 3. Improvement and promotion of "filial piety health network" from taking over the production of the website, now has built the station one year, the content of the site has been constantly enriched, while using a variety of media platforms to publicize the hospital's website, to enhance the number of visitors to the site, held a "health network" construction to expand the meeting, according to the statistics, the site rankings are jumping forward, especially the Health Forum popularity is very strong, there are a lot of suggestions, problems have been hospital leadership affirmation and recognition, 1 year uploaded 490 news, forum posting 16748, registered members of 73xxxx times, the click rate of 12612xxxx, the normal operation of the site for the hospital to create a network platform for the exchange of information, and become the hospital leadership and the hospital staff to communicate with the window.4. Organizations to participate in the radio wind hotline and the Love rescue program

Second, increase the hospital publicity efforts, the construction of our hospital publicity operation platform

1, "Xiaogan medical news" to highlight the cultural characteristics of the hospital "Xiaogan medical news" since this year changed to the medical collaborative group newspaper, in order to "Xiaogan medical news" to do a good job, to enhance a higher grade, highlighting the cultural characteristics of hospitals, this year, medical news of the editorial staff brainstorming, want to think of a better way, the hospital's cultural characteristics. The editorial staff used their brains and thought of a lot of ways, and around the center of the work to open the advanced party members, focus on the year of hospital management, doctor forums, angel style, outpatient outposts and other columns, and received from the city Rehabilitation Hospital, Yingcheng City People's Hospital, Yingcheng City Hospital of Traditional Chinese Medicine, Hanchen, Guangshui, Anlu, Yunmeng and other collaborative members of the unit's . Propaganda 5xxxx articles, medical news year *** published 11 issues, published articles 37xxxx articles, pictures 58, always publicize the new period of medical institutions, institutional reform of the guidelines, policies, dissemination of health knowledge, for the communication of information between doctors and nurses, to protect the health of the patients and life safety, set up a bridge of friendship. 2, the hospital curtain wall, sign design, production of a unified specification in order to give the vast number of Patients, workers to create a clean and warm, culturally rich external environment, and constantly sublimation of the cultural connotation of the hospital, this year we follow the overall planning in the design, general layout, unified color, humanistic design, the principle of economy, around the creation of a health city, the party's advancement, the year of hospital management, infectious disease hospitals, health education in the hospital district, various types of medical academic reports, the patient to choose a doctor, etc. * ** production Design of various signs 130xxxx blocks. 3. carry out creative planning work this year has planned the party advanced education, hospitals involved in the 7.22 large collective poisoning rescue work, no holiday clinic, sub-health physical examination work, diabetes day missionary work, and independent production of feature films, educational films, slides six, achieved good publicity effect.

4. Completion of various types of external publicity of the manuscript work of the hospital party members advanced education series of sixteen reports, the city's excellent **** production party members Mu Guirong advanced deeds report materials, Xiaogan yearbook and other manuscript work. 5. Organization to participate in a variety of cultural activities, such as the city's welcome May Day Revolutionary Song Chorus, welcome July 1 evening party in 2005 publicity work is in the busy life, looking forward to the next year, I think only continue to open up new opportunities for the public to learn more about the work of the city. Next year, I think only continue to develop new areas of publicity, improve the hospital's publicity platform, improve the construction of the publicity team, improve publicity awareness, in order to make next year's publicity work on a new level.

Our hospital is a century-old hospital, is also the only filial piety city "three" hospital, quite well-known. In today's fierce competition in the medical market for survival and development, to stimulate the staff's awareness of the reform, to create a harmonious doctor-patient relationship, we must innovate hospital publicity work for the development of the hospital to provide a good atmosphere of public opinion. 2010, the publicity section in close cooperation with the media, publicity work presents a good trend, a variety of creative planning and publicity endless. Not only improved the image of the hospital, but also enhance the hospital's reputation, and promote the hospital's good and rapid development. Achievements are summarized as follows:

(a) external publicity 1, newspaper and media publicity on the one hand, we select the elite, upgrading publicity equipment; on the other hand, rewards and encourages the departmental correspondents, awards and penalties for laziness, mobilizing their enthusiasm, and really put the publicity work on the top priority, so that the flow of talent to the publicity, funding to ensure that the publicity, policy tendency to publicity, and achieved good results. Xiaogan Evening News published 52 issues of Xiaogan Medical News, published 266 articles such as hospital newsletters. The weekly magazine "Huayin Weekly" published 50 issues, published news 190 articles. Xiaogan Daily, Evening News published news **** 45 articles, the provincial publication of 5 articles. Opened the study of checking and preventing the work of the chronicle, the Evening News ten years, hospital culture, medical quality Jingchu line Xiaogan Daily 7, Xiaogan Evening News 3, locust weekly 2 full-width special edition. In the selection of provincial health publicity good news works, there is a first prize, there are 7 articles won the second prize or third prize. In the school inspection and prevention supervision, medical quality inspection and other activities, always the first time to let the participating leaders understand the latest developments in the hospital, received favorable comments. Throughout the year, we continued to maintain and promote Xiaogan Health Net, **** uploaded 628 news articles, with a click rate of over 20,000 times. Launched the 2010 version of the "Xiaogan Health Net", after the revision of the new website atmosphere

practical, fully functional. 2. broadcast media publicity we will be the lens to the clinical, to the front-line medical staff, through a variety of forms, diversified reports, so that the material is more vivid, the content is more vivid. Capture the key shots, broadcast hit rate is naturally guaranteed, the city radio broadcast news 42. Actively participate in the cooperation of Xiaogan Radio "wind hotline" program, and listeners to talk to the hospital about the size of the matter. 3. network media publicity throughout the year is responsible for browsing Sina, NetEase and other major websites, focusing on browsing the Xiaogan Huaiyin Forum, Xiaogan People's Government portal. Timely attention to the hospital's positive and negative evaluation of the post, found that the need for praise, timely contact with the parties involved or the department concerned, the need to follow the posting of the situation, timely instructions to the hospital leadership, and the first time to the netizens to explain the response. In the Huaiyin forum opened a column, focusing on publicizing the hospital famous doctors and famous departments.

(B) the hospital publicity this year, the hospital newspaper combined with the actual hospital, the hospital's business management objectives and service concepts are fully embodied in the publicity work, but also with the characteristics of the hospital's work in different periods of time, to do a good job of stage publicity. Such as the hospital Spring Festival culture special edition, collaborative group column, staff council, learning to check and prevent, Nurses' Day and other 13 special edition. Annual *** published thirteen issues, published 446 articles. Hospital Newspaper **** received 52 pieces of propaganda from medical group units. In this year's provincial health propaganda good news works selection, our hospital newspaper won the provincial hospital newspaper good layout award. Unified design of hospital signage and updating of old signage. Surgical building signage production and installation of fast and high-quality, engineering effect of the province's first-class level. Produced 12 slides for various reports, and made 3 TV feature films with good publicity effect. Produced 2 sets of special photo albums. For the hospital to learn to check the defense, the first to strive for excellence, the review of the wind and other major activities to meet the inspection to make adequate preparations for the inspection in the inspection after the collection of information reported and archived.

(C) increase the construction of hospital culture compiled a downtown hospital ten years of news reports selected collection, produced a beautiful hospital brochure. Design and production of various departments hospitalized health guide and brochures 5900 copies. Production and design of the hospital 122 large bulletin boards, 189 small bulletin boards, 201 slogans, 129 cloth signs, 1863 small signs, 5 boxes of business cards, 293 award certificates, trophies, 12 trophies, the venue set up nearly 10 games. Prepared the hospital's VIS image recognition specification manual with new interpretations of the meaning, images and colors of the new hospital logo. Launched a 3D animated version of the emblem and produced hospital paper cups and staff work cards with the new emblem. Designed and produced a three-dimensional statue of Dr. Yang Gefei, the founder of the hospital. Organize and participate in a variety of cultural performances, with the hospital to meet the inspection, party education, the hospital's cultural life of the publicity of the regular production of the hospital publicity window 9 issues. In the new year, we strive to overcome the shortcomings in all aspects, and strive to do a good job in all aspects of work, so that our hospital's publicity work to create a new record!