Next, Miao Miao will analyze what kind of poster typesetting can make your booth more brilliant!
In order to make people shine, the exhibition posters should not only be creative and give people a novel and unique aesthetic feeling, but also highlight the image of the enterprise and achieve the effect of enterprise publicity. Therefore, designers should pay more attention to typesetting format, picture processing, color application, text typesetting and shading decoration, and follow the following principles:
(1) Simplicity: images and colors must be simple and clear;
(2) Harmony and unity: the shape and color of the poster must be harmonious and unified;
(3) Innovation: Posters should be creative and eye-catching in both form and content;
(4) Skills: Poster design requires high-level performance skills, and technical performance can be ignored whether drawing or printing;
(5) Balance: The whole picture should have a sense of courage to achieve a balanced effect;
(6) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible.
At present, the overall design style of exhibition posters tends to be simple, modern and high-end, and typesetting design pays attention to user experience and publicity. Therefore, in the design of exhibition posters, the design should start from three aspects: attractiveness, marketability and aesthetic feeling, and design posters that users and enterprises love and have positive marketing effects.
General exhibition posters can be typeset in the following directions:
1, the typesetting format is relatively fixed
The processing of single picture and text is very complicated, and designers need to combine the two ways of blocking and stacking perfectly to make the whole poster design have aura.
Note: It is better to have small words than to save them, and you should not confuse visitors with unclear labels. In addition, when designing the layout, lace and decorative paintings should not be too complicated, just choose a few common and suitable ones.
2. The logo design of leading enterprises is consistent.
Enterprise LOGO includes words and pictures, as well as font tone and layout size, and its proportion cannot be changed.
Don't change the main color of the layout easily.
If you want to catch the eye of the visitors in an instant, don't change the main color of the poster at will.
Under the corporate LOGO, the theme of this exhibition is often highlighted, and the difference between this theme and the secondary main color can be shown in blocks. But the whole picture and all the border pigments around it are still the main colors of the enterprise.
4. The text description and price index of each unit shall be in a fixed format.
In addition to the uniform font of the text description, the color can change according to the different sub-tones of the layout, but each format should be as uniform as possible, at least as the same format, as well as the price index.
5. The advertising lead should be related to the company's philosophy and product mainstream.
The living exhibition hall pays attention to being close to people's lives, and the poster advertising language is as concise, considerate and peaceful as possible, which can inspire customers from the effect side; The home appliance booth should not be stingy, but should have everyone's demeanor; The home booth should be elegant.
Miao Shu brand design focuses on brand design, providing services such as overall image building, brand planning and design, product packaging design and brand promotion graphic design.
If you have design requirements, please search for "Miao Mouse Brand Design" on the official account of WeChat for consultation and negotiation.
The poster is divided into four parts. How to typeset the poster? The typesetting of posters can be handled according to the type of theme. Just arrange the schedule according to the key content. How to design the poster?
Lead: The design of posters may also draw lessons from music, such as changing the rhythm and layering to create a three-dimensional and multi-dimensional visual impact. Here are some ways to help you design more layered posters. Welcome to refer to!
Proportional application
Many designers decide the proportion by feeling when designing posters. But sometimes our intuition is not always the most accurate, and mastering some proportional principles is of great help to how you allocate space in the layout. Let's look at some basic methods:
Golden section principle
The golden section principle was discovered by the Greeks in 500 BC. This principle was once called the "key" of applying proportion. The golden section principle is to divide a whole into two parts, and the ratio of the smaller part to the larger part is equal to the ratio of the larger part to the whole, which is expressed by the formula: a:b=b:(a+b). And the ratio of a rectangle that conforms to the golden section principle is 1: 1.438+08.
Whether people realize this ratio or not, most people prefer a rectangle that conforms to the golden ratio. In design works, the use of golden section rectangle gives people a more harmonious, natural and comfortable feeling.
The golden section method is widely used in sculpture, painting and architecture. Besides handmade works, you can even find the golden section principle in the structure of animals and plants.
If we observe the proportion of rectangles such as posters and advertising magazines, we can find that they all use the golden section principle to divide space or line segments.
Square root ratio of 2
The square root ratio of 2 is also widely used in poster typesetting. Their ratio is1:1.4 14 (the square root ratio of 2 is1.414), which is slightly different from the golden ratio. It is said that the square root of 2 symbolizes holiness and birth. So this ratio can often be seen in some ancient works.
In poster design, the application of the square root ratio of 2, like the golden section principle, can also create a harmonious composition.
Text composition
Many people will take it for granted that the image elements involved in a design work refer to those things that are not words-in fact, words are also an important visual element in the eyes of many designers.
Imagine those attractive poster works, and you will find that when you are communicating with the works, although a photo of a young lover running in the waves may evoke many memories, how can you achieve the purpose of real communication if the typesetting is not used properly-these words include the company's LOGO, explanatory text, etc.
Text typesetting is the most important thing for poster designers, because the font itself has a strong sense of quantity, and the words used in posters are very condensed sentences, which are horribly concise. In modern design, text typesetting contains various factors related to the text itself, the position of the text and the pictures in the text-so the typesetting of the text is not just about choosing a font.
But when we design posters, choosing fonts is always the starting point of our design. Now that we have thousands of fonts to apply, where should we start?
Because of the revolutionary development of desktop publishing system, everyone is eager for font selection. However, in order to make a poster have a consistent and coordinated effect, usually more than three fonts should not be used in a poster. When two or three fonts are used in the poster, they stand out because of the differences between the fonts-because they can form a contrast. But if you use multiple fonts, it will be very confusing and the focus will not be prominent. The purpose of our comparison is to highlight the most important things.
If several fonts are very close, the audience will be confused. Especially in posters, text information must be conveyed quickly, and the hierarchy of information must be clear. Don't use bold or italics too much. In many specific fonts, bold and italics are sometimes quite different from their original fonts.
Text typesetting principle
Among the many principles of text typesetting, the most important one may be simplicity and moderation.
Some decorative fonts are very attractive. There is no doubt that the application of these fonts in poster design can attract others' attention-but not everything that attracts attention is good. If you choose the wrong font, especially those with strong decoration, it will ruin your information. In most cases, we don't need to decorate fonts. If we have applied many design elements in poster design, such as pictures and some other repetitive elements, then choosing simple fonts will make your message convey faster. Because simple fonts and complex composition can be better coordinated.
If your composition is simple, you can also choose some relatively complex fonts. This can play two roles: first, it can increase the decorative effect of the poster and make the whole composition more attractive. Second, let others' attention turn to words.
The use of decorative fonts must be restrained as much as possible, for example, for words with only one or two words, but not suitable for descriptive words composed of multiple words. Using simple fonts and decorative fonts can have a good coordination effect and make the text more layered.
This leads to some other important principles when using words: coordination and contrast. The strong contrast between the two fonts can catch the eye of others and make a breakthrough in the work. Harmony and contrast can be produced by different fonts, or by the contrast between words and other elements, such as the contrast between words and pictures.
;