According to valid information, in the background of the 90 and Z generation consumers gradually grow into the main market, in the global epidemic impact of the environment, Chinese consumers in the health of the investment awareness gradually stronger, which is engaged in the future of the health-related industries will have more space for development.
In the past "Double 11", for example, the health consumption of Chinese consumers, showing the following 5 major business opportunities.
Acupuncture, massage potential
2020, "workers" body health care awareness increased significantly. "Buy the most expensive ergonomic chair, plus the longest shift" is not a joke, but a realistic but helpless choice.
Some data show that in 2020, during the "double 11" period, sales of shoulder and neck massagers increased by 179% year-on-year, eye massagers increased by 84%, lumbar massagers increased by 77%.
It is worth noting that such products, in addition to traditional massage, acupuncture, heating and other functions, high simulation, Bluetooth intelligent control class has become the first choice of consumers today. The intelligent lifting table that can alternate between sitting and standing, and the ergonomic chair that can protect the spine, are also sought after, in which the sales of Lego's intelligent lifting table increased by 490% year-on-year.
The above data shows that as consumers' knowledge of health continues to improve, the business of selling health-related smart devices is getting hotter. At the same time, offline acupuncture and massage parlors have become a frequent destination for working people, with huge potential.
Healthy diet has great potential
Healthy investment, have to mention is healthy diet. Workers have a need for diets that are convenient, tasty and healthy at the same time. Among them, high-end instant food, instant cereal, freeze-dried coffee and other three types of products, sales increased by 120%, 80%, 60%, respectively.
In the "one-person food" scenario, working people attach equal importance to the health and flavor of work meals, which to a large extent indicates that there is a lot to be gained by businessmen who have the brains to work on the work meal track.
Gymnasium, fitness equipment
Fitness, of course, is also an important item in the health category of consumption, and due to the impact of the epidemic, the fitness place of the workplace had to be transferred to the family.
"Double 11" period, the popular home fitness equipment and peripheral products sales surge, in which the fascia gun, rowing machine, protein powder three of the most popular products, sales increased by 38%, 95%, 230% respectively. The ability to real-time monitoring of health conditions and help users rationalize the fitness program smart bracelet & watch, sales increased by 42.44% year-on-year.
In addition to fitness equipment and peripheral products, the gym's business model has also achieved a new breakthrough. Mindful gyms are gradually turning to live broadcasting, online private tutoring courses, the revenue is more optimistic. For example, the emerging fitness brand super gorilla, on the line "14 days on the line training camp courses", each training camp with a price of 399 yuan in a short period of time to quickly complete more than 600 single sales, and successfully take the online paid products this piece of goldstone.
The sleep economy market is vast
"Lack of sleep" is a common state of the working world, and their efforts to improve sleep quality and save 1/3 of their lives have given rise to the sleep economy. Data show that consumers are increasingly willing to pay for high-quality bedroom furniture and sleep aid products.
"Double 11" period, what is worth buying platform released with "customer price higher than 4,000 yuan mattress" related content, a year-on-year increase of 217%, "customer price higher than 1,000 yuan of the Four-piece" related content published volume, a year-on-year increase of 102%, while the sales of sleep aid products, a year-on-year increase of more than 200%.
From traditional bedding, mattresses, and functional home textiles to sleep-aiding medical melatonin, sleep sprays, and sleep-promoting essential oils, as well as sleep-aiding lamps, sleep bracelets, and sleep-aiding apps in the cell phone software store, sleep-aiding related products can be said to be all over the place, and the imaginative space of the sleep economy is also expanding and extending.
Healthcare has become mainstream
The status of health program services in the total consumption of health category is also rapidly increasing and gradually becoming mainstream.
This is due in large part to supply-side innovations: small and slow illnesses turn to online clinics, vaccine-based physical examination products turn to private institutions, and consumers no longer have to wait in long lines at the hospital.
The data show that routine medical checkups, vaccines and other products are hot, the two in the total consumption of health projects together accounted for up to about 50%. In addition, the share of oral health programs is also as high as 26.15%, showing that oral care is increasingly being emphasized.
"Health China 2030" strategic plan for the implementation of a clear that China is entering the next golden decade of development of the health industry, under the influence of the "Internet +" environment, the development of the health industry will be the integration of big data, Artificial Intelligence, Internet of Things and other new technologies to realize the upgrading and transformation of science and technology innovation in the health industry.
The future of health care will be a business that everyone needs. A new model is taking shape, becoming a supplement and partial replacement for traditional healthcare. Those who are in front now will be the protagonists of the future!