Article 14 of the medical device manuals and labels shall not have the following contents:
(a) Containing "the best therapeutic effect", "guaranteed cure", "cure all", "cure all", "immediate effect", "completely free of toxic side effects" and so on. Cure", "cure", "cure", "instant results", "no toxic side effects" and other claims or guarantees of efficacy;
(B) contains "the highest technology", "the most scientific", "the most advanced", "the best" and other absolutist language and representation of the
(c) state the cure rate or effective rate;
(d) compared with the efficacy and safety of other companies' products;
(e) contain "insurance company insurance", "invalid refund" and other promising language "and other promising language;
(F) the use of any unit or individual's name, image as a proof or recommendation;
(G) contains misleading descriptions to make people feel that they have suffered from a certain disease, or to make people misunderstand that they will suffer from a certain disease or aggravation of the condition of the medical device not to use the expression, as well as other false, exaggerated and misleading Content;
(viii) other content prohibited by laws and regulations.
Then comes the advertising:
Article 45 Medical device advertisements shall be true and lawful, and shall not contain false, exaggerated or misleading contents.
Medical device advertisements shall be examined and approved by the food and drug administration department of the people's government of the province, autonomous region or municipality directly under the central government where the medical device manufacturer or the agent of the imported medical device is located, and shall obtain the approval document for medical device advertisements. Advertisers publish medical device advertisements, should be verified in advance advertising approval documents and their authenticity; shall not be published without obtaining the approval of the documents, the authenticity of the approval of the documents has not been verified or the advertisement content is inconsistent with the approval of the documents of the medical device advertisements. Provinces, autonomous regions, municipalities directly under the Central People's Government Food and Drug Administration shall publish and timely update the approved medical device advertising catalog and the approved advertising content.
The food and drug administration department of the people's government at or above the provincial level shall order the suspension of the production, sale, import and use of medical devices, and shall not publish advertisements involving such medical devices during the suspension period.
Methods for reviewing medical device advertisements shall be formulated by the food and drug administration department of the State Council in conjunction with the State Council administrative department for industry and commerce.