Problems and Countermeasures in Marketing of Nanchang Aerospace Science and Technology Group

After China's entry into the World Trade Organization, China enterprises are facing many challenges. The first challenge is marketing. Facing the large-scale entry of foreign-funded enterprises into China market, China enterprises should study the corresponding marketing strategies. This paper discusses some problems and countermeasures in the marketing of Chinese enterprises at present. Fifth, ignore the role of marketing network. In today's fierce market competition, most enterprises in China have not made great efforts in marketing network II. They only focus on product production. They sell products without plans and goals. This not only wastes marketing resources, but also fails to achieve good marketing performance. In addition, the current market positioning of enterprises also has methods to promote sales. Keywords: marketing problems, countermeasures, economic forum. 2. Many questions. In addition, the correct market positioning is ignored. Can not be put on the market according to their respective regional characteristics. As a result, the marketing work has no focus and direction. Moreover, the shortage of marketing talents also restricts the improvement of enterprise marketing ability to a certain extent. Strategies to solve enterprise marketing problems 2. 1 Establish modern marketing concepts. At present, most domestic enterprises have a superficial understanding of marketing work. They still adhere to the traditional concepts of production, products and promotion. They blindly follow the crowd to promote products, which leads to the backlog of products in some enterprises, the increase of accounts receivable and the difficulty of capital turnover. They ignore the integrity, systematicness and innovation of modern marketing work, which is out of touch with production and corporate image. The service is out of touch, the marketing method is single and the initiative is poor. There is not enough research on how to develop new products, adapt to the market, open up the market and carry out marketing mix. And there is the problem of backward marketing management. How to solve these problems? This requires perfecting the marketing organization, improving the marketing network and improving the quality of the marketing team, so as to establish a marketing concept that adapts to the changes in market demand and the development of the information age, so as to meet the development needs of enterprises. First, the problems existing in current enterprise marketing are that the marketing concept of enterprises has not changed. In today's era when planned economy is deeply rooted, some state-owned enterprises still pursue the traditional production concept and pursue the buyer's market. Product concept and marketing concept. However, in the current market economy period, due to the oversupply of goods, the buyer's market has appeared the problem of "difficult business". Some enterprises are at a loss about the buyer's market. They blindly follow the crowd to sell products. The result is either a large backlog of product inventory, a sharp increase in accounts receivable and difficulties in capital turnover, which makes most enterprises fall into a state of suspension or semi-suspension. Second, the lack of high-level marketing management. Other departments outside the marketing department can't give full play to the marketing function. At present, the top managers of most enterprises pay more attention to marketing. However, there are problems that are not systematic, comprehensive and in place, which leads to the absence of high-level management. As a result, the marketing advantages of other departments have not been fully exerted. Many problems affecting efficient sales cannot be solved in time. Effective solution. Moreover, top management determines the marketing direction of enterprises. When it is not there, it will inevitably lead to the blind command of the marketing department. Third, lack of systematic marketing strategy. Some enterprises lack in-depth market research and correct marketing strategies to develop their business. They expect too much from the target value. In marketing, in order to complete a temporary business task, business indicators are simply broken down according to the number of employees, without organization. Making a feasible marketing direction purposefully does not create a good marketing environment for marketers, which leads to incorrect marketing strategies and insignificant marketing results. Fourth, the ability to open up new markets is poor. For example, in the case of rural market development in China, enterprises are the protagonists. Their market behavior is completely regulated and guided by the market mechanism, and many enterprises only focus on rural consumer demand. While ignoring the development of rural investment demand, enterprises should not only consider making farmers' money, but also consider how to drive farmers to get rich and let farmers realize the benefits of industrialization. It also develops and cultivates its own market and obtains its own return on investment. Market development is an important link in the bottom-up development of enterprises. However, many enterprises can't reasonably develop and start their own available new markets just because they are in such a misunderstanding. First, the concept of market first. Effectively change the traditional concept of "production first" and establish the modern marketing concept of "market first". From the concept of "profit maximization" for quick success and instant benefit to. Maximize "concept. Take market demand as the starting point and foothold of enterprise production and operation. Second, the concept of international marketing. Enterprises should focus on the international market, carry out production and sales activities on a global scale and establish an international marketing network. Actively participate in the international division of labor, vigorously explore overseas markets, and seek broader development space. 2.2 Improve the quality of marketing personnel and establish a professional marketing team. At present, the weakest link of enterprise marketing in China is the poor quality of marketing personnel and the lack of professional marketing team. This directly leads to the loss of control of the company's own sales system and customer system. Financial risks are increasing. Professional marketers should have high quality, professional knowledge, be loyal to their duties, strictly abide by the company's rules and regulations, and have strong initiative and enterprising spirit. The marketing team composed of professionals will perform well in internal basic management and sales channel control to control financial risks to the maximum extent. At present, the most important task of enterprises is to build human resources in a down-to-earth manner. After China's entry into the World Trade Organization, it is more important to strengthen basic management rather than excessive hype and packaging. Excellent marketers should have good psychological quality. Marketing is the most vulnerable profession. Salesmen are often left out, rejected, laughed at and satirized. Strike and defeat. Every setback may lead to depression and affect business development. Good psychological quality is the first requirement for marketers. Marketers also need to master product technical knowledge. Most enterprises need to train and learn relevant professional knowledge after recruiting marketing personnel from the market. Some high-tech enterprises need specialized knowledge to promote their products, such as software, medical equipment and medicine. It is best for someone with this professional background to do it. 2.3 Pay attention to the use of modern marketing strategies. First, information strategy. Market information is the forerunner for enterprises to carry out market innovation activities, and sufficient, timely and accurate market information plays a key role in enterprise market prediction and business decision-making. It can enable operators to enhance the clarity, accuracy and advancement of market innovation. Therefore, enterprises should strengthen market information management. Establish a rapid response mechanism for market information, collect, sort out and analyze market supply and demand information, product information, technical information, competitor information, etc. Through various channels, it provides scientific basis for enterprise product development, technological transformation and innovation decision. Second, the joint competition strategy. Promote the rational allocation of resources through production cooperation, industrial division of labor or personnel, capital, technology and sales. Form a competitive advantage of scale as strong as possible and further expand market share. (.2) Yang Zhu QQ Huang Zhusu: Zisi Z Su on how to improve the literary level of rural students 1 1z (Tiekeng Complete Primary School, Wenping Town, Dejiang County, Guizhou Province, 565204) China Library ClassificationNo.: H 19 Document IdentificationNo.: A ArticleNo.:104. In Chinese teaching, some abstruse words should be translated in appropriate dialects when necessary, so that students can keep them in mind, understand their meanings and use words appropriately. Third, guide students to read more. Accumulate good words and make a good summary: when it comes to writing, many students and teachers are troubled. How to improve students? Teachers often discuss and pay attention to it. I practiced and reflected in my eight-year primary school teaching career and summed up some experiences. Advocate students to observe life. Cultivate students' interest in writing. Mr. Ye Shengtao said: "Writing is inseparable from life. What kind of articles can I write when my life is full? "The same is true. Life and writing are closely linked. Rural children's knowledge can't keep up with urban children. However, they always face green mountains and green waters. They often pick wild fruits in Emei Mountain and catch fish and shrimp in the stream. Guide them to pay attention to capture these wonderful moments. Record these rich and interesting life segments: sunrise and sunset, flowers blooming and falling, spring planting and autumn harvest, transplanting rice seedlings and mowing grass, etc. In this way, students can find something from these common things and make it a "material warehouse" for composition. Only in this way can the composition be "inexhaustible". To guide every student to be a caring person in life, we should not only care about state affairs, but also pay attention to trivial things, even a subtle action, casual expression and beautiful words. Einstein said: "Interest is the best teacher. What is really valuable comes not only from the sense of responsibility, but from people's love and enthusiasm for things. "If students have a desire to learn, they will have a positive interest to encourage them to study actively and happily. Based on interest, of course. Students should start to follow suit. Write what they see, hear, think and feel at will. Revise your composition carefully at any time, and then give affirmation and praise, so that they have the joy of success, thus stimulating their interest and enthusiasm in writing. Cultivate students' language habits. Good language habits are one of the important factors in writing a good article. Only when the language is good can we write high-quality articles. Rural students often have the experience of "knowing but not expressing". Because the dialect they usually hear is 1.3% dirty, which obviously has a great negative impact on students' language habits. This requires teachers to train them regularly. Especially in the communication of 13 language, let students speak actively in common language and written language and practice their language habits in many ways. It is well known that "only by remembering sentences can you write a new article". Without extensive reading, where do good words and sentences come from? Of course, not all articles are flowery words. Rural children have a narrow range of knowledge. Poor writing, inappropriate, inaccurate and not vivid expression in the composition. This is caused by the lack of blasphemy. It is necessary for students to read more children's books in their spare time. Newspapers, magazines, etc. Increase students' knowledge. As the saying goes, "Good memory is worse than bad written memory". Most students have something in their hearts, but they can't show it at the end of their pens. This is because of the lack of words. On the other hand, their expressive ability is poor. Reading more and remembering more can enhance their expressive ability. For example, there is such a beautiful sentence in the article "Shan Yu", the eighth textbook of primary school Chinese; A wisp of light cloud came quietly with the moist mountain wind: in the sound of rain, every rock, leaf and grass in the mountain became a wonderful piano key. The fluttering rain is countless light and soft fingers, popping up one elegant ditty after another ... "... such a beautiful sentence is worth repeating. This expression is more worthy of imitation. This proves that they don't pay attention to the things around them, and let students observe the calves, ducklings paddling, chickens catching bugs, roosters fighting, ants moving, snails climbing telephone poles and so on at home. Tell them that things around them can be written, and the list is endless. Writing more and practicing more means applying theory to practice, and everything will gain experience by practicing towels. Over time, it will naturally be like god's help. In short, improving students' writing level will not happen overnight. "What comes out of the fountain is water, and what comes out of the blood vessels is blood." Old 9rli dedicated his efforts to the students. Then the students won't let your efforts be in vain. Practice tells me that teachers can only touch students' hearts with true feelings. Only in this way can we learn from cows and row a boat full of knowledge. Sail to the other side of success. With the acceleration of economic globalization, many China food industries will inevitably integrate into the international economic development cycle. On the one hand, it provides an international environment for enterprises to integrate into the world economy and participate in resource allocation. On the other hand, it brings severe challenges to the survival and development of enterprises, especially the marketing work. How to innovate marketing methods, update marketing concepts and promote the perfection of enterprise marketing work under the new situation has become an important topic for many enterprises.