Spotlight on Beijing Xiaomi Technology Co.

On January 15, 2016, Lei Jun announced at Xiaomi's annual meeting that Xiaomi will prepare to build the Xiaomi Exploration Lab in 2016, with an initial focus on investing in new directions such as virtual reality (VR) and intelligent robotics (51.58 -4.71%, buy), laying down the next step in Xiaomi's development. This is the first time Xiaomi officially announced its entry into VR. according to data released by Xiaomi, the company's domestic smartphone shipments in 2015 exceeded 70 million units, ranking first in the domestic industry. This means that the VR field will usher in heavyweight competitors.

2016 is regarded as the first year of the outbreak of the VR industry, the agency predicted that the annual global VR equipment shipments of more than 5 million units, 2020 will reach 30 million units, corresponding to the market size of more than 150 billion U.S. dollars. Google, Facebook, Samsung, Tencent and other giants in the technology sector have announced their entry into the VR program, showing a huge space for the development of the industry.At the end of January, Samsung's VR equipment GEar VR will be officially put on sale, VR thematic attention will continue to improve, the relevant stocks Lingnan Garden (36.66 +5.83%, buy), Shunnet Technology (80.35 +0.34%, buy), and so on. At the end of 2015, well-known NPE (non-practicing entity) BlueSpike filed a lawsuit against Xiaomi in the U.S. Federal District Court for the Eastern District of Texas, Marshall Division, along with Shenzhen Tomtop Technology Co. Ltd, a cross-border e-commerce company that owns the e-commerce brand Tomtop.

BlueSpike accuses Xiaomi and Tomtop of designing or sell smart communication devices that infringe U.S. Patent 8,930,719 (Patent Name, Data Protection Methods and Apparatus) owned by BlueSpike, and the products sued include Xiaomi's cell phone products Mi4, Mi5, Mi5Plus, and Redmi series products.

BlueSpike is a well-known "patent hooligan" in the industry, and before suing Xiaomi, it also sued Huawei over the same patent. In addition, the company has also sued Google, Yahoo, Facebook and other giants. nPEs are companies or groups that don't make patented products or provide patented services, but instead buy the ownership or use of patents from other companies, research institutions or individual inventors, and then make huge profits by launching patent lawsuits specifically for that purpose. On May 14, 2014 vulnerability reporting platform Uyun.com pointed out that a security vulnerability was found in the Xiaomi user community, which led to the leakage of about 8 million Xiaomi users' information, including their usernames, passwords, registered IPs, email addresses and other information. The vulnerability report says that the leaked information is being circulated on a network disk and has already been downloaded.

Xiaomi's security center later released an announcement in the Xiaomi community, confirming the leakage of user information. According to the announcement, it has been confirmed that users who registered for a Xiaomi account after August 2012 are completely unaffected by this incident; for users who registered for a Xiaomi forum account before this and have not changed their passwords after August 2012, Xiaomi will prompt them to change their passwords as soon as possible through SMS, email and other means for security reasons.

Incident response

Xiaomi officials apologized for privately uploading user information.

Hugo Barra's Google+ page responded that Xiaomi has decided to set Xiaomi Cloud SMS as a service that needs to be opted-in and will no longer be enabled automatically. At the same time, Hugo apologized to MIUI users and fans for the concerns they felt about this, and thanked users and media who provided feedback suggestions. On August 14, 2014, Taiwan's National Communication Commission (NCC) said it has been investigating the issue of Xiaomi's cell phones automatically sending data back to servers in Beijing.

The NCC's director of resources and technology, Luo Jinxian, said yesterday that two of Xiaomi's cell phones have built-in features that could send personal data back to Beijing servers, and that an investigation has been conducted. Xiaomi Corp. at a carefully prepared launch event in India on Wednesday, Jan. 18, 2015, by After the previous ban fiasco, Xiaomi with a high-profile announcement on Jan. 28 that it had launched the Xiaomi 4 handset with a Qualcomm processor as well as MIUI6 in the Indian market, but used a map involving disputed territories between India and China, which showed that the southern Tibetan region, over which China has asserted its sovereignty, is located in India. In the picture, a map of India was included in the Keynote that was played live, and the map, which highlighted the Indian market, showed a larger-than-normal-looking area of India that appeared to include a portion of southwestern China.

Event Response

In a microblog posted on January 30, 2015, HugoBarra, the current global vice president of Xiaomi (born in Brazil in 1976, and a former global vice president of Google and vice president of Android products), said that the PPT of his launch event in India cited a map of India searched from a foreign image site, and due to negligence , that map is controversial, "Although I have promptly deleted the Sina microblogging with that PPT, but before I failed to strictly check, can not be blamed, for this to express my sincere apologies to everyone, and do our best to prevent such things from happening in the future!" September 11, 2015 - According to the Voice of Economy, "the world's companies" reported that Xiaomi may not have expected that the best-selling model Redmi Note2 overwhelming advertising campaign has brought them a lot of trouble.

One consumer told The World Company that he had just bought the Redmi Note 2, only to find that the screen used in the phone was not the previously advertised Sharp screen, but a domestic one, which led him to conclude that he had been deceived.

Has always been the Redmi series is millet company's best-selling products, the new release of the Redmi Note2 is also the same by the millet company's attention. According to the latest official data released, the sales of Redmi Note2 has reached 1.5 million units in half a month, one of the best records in Xiaomi's history.

It is understood that a number of Redmi Note2 consumers on e-commerce platforms such as Suning Eshop, Jingdong and the Xiaomi official website have said that the product promotional materials they were informed of before they purchased the machine were inconsistent with the actual evaluation, and told the reporter of "The World's Companies" that it was advertised to be using either a Sharp or AUO screen at the time. However, most of those pages have now been corrected.

A public relations officer at Xiaomi, on the other hand, told The World Company that Xiaomi did not claim to be using a Sharp screen, and that third-party platforms may have used screen information from other products in their publicity.

It is understood that the Redmi Note2 uses the Tianma screen, the manufacturer is listed on the Shenzhen Stock Exchange, Deep Tianma A. Deep Tianma A secretary's office staff told reporters that its cooperation with millet company Note2 information is true. But the specific details are not convenient to disclose. Real name report

September 2, 2015, the green onion cell phone chairman Tan Wensheng to the Beijing Municipal Bureau of Industry and Commerce real name to report millet cell phone suspected of false propaganda. The Beijing Municipal Bureau of Industry and Commerce has accepted the real-name report.

Tan Wensheng in his personal microblogging also sunshine to the Beijing Municipal Bureau of Industry and Commerce to report the photo, and said: "to come here mixed feelings, as a part of the cell phone industry, we should be to the community and the public to assume what obligations and responsibilities, Lei always how do you think?" Tan Wensheng in that microblogging also @ millet chairman Lei Jun.

Tan Wensheng showed the report material, millet Note in the publicity use "king of the screen", "world-class", "the lowest" and other terms, he believes that "All of the above ultimately lead to consumers in the purchase of cell phone products is very easy to be exaggerated, false advertising slogan misleading."

Filing an investigation

On Sept. 23, 2015, the Haidian branch of the Beijing Municipal Administration for Industry and Commerce said in a document that it had received the report, and after on-site verification by law enforcement officers, found that Xiaomi Science and Technology Co. Violations. Based on the above verification, the Bureau decided to open a case for investigation.

The Beijing Municipal Enterprise Credit Information Network disclosed that Xiaomi Technology Co., Ltd. was fined 30,000 yuan by the Haidian Branch of the Beijing Municipal Administration for Industry and Commerce for publishing illegal advertisements. Xiaomi's official website published Xiaomi 4C cell phone edge touch "has applied for 46 patents" and other publicity text content in violation of the advertising law. According to statistics, this is the third time that Xiaomi has been penalized by the industry and commerce department for advertising problems.

Political punishment decision shows that millet technology limited liability company in September 15, 2015, in the millet official website publicity millet 4C cell phone edge touch has applied for 46 patents "black science and technology" and other text expression content. By the business sector, millet science and technology has not yet obtained a patent certificate, only the patent application number. The use of patent applications not granted patent rights to advertise, has constituted the release of illegal advertising illegal behavior. 2014 September, Xiaomi for "advertisements to disparage the goods or services of other producers and operators" was fined 5,000 yuan. Two months later, Xiaomi was fined 150,000 yuan for false advertising. The reason is that the actual CPU model used in the Xiaomi 3 Unicom version does not match the publicity, and the stolen CPU model has triggered the dissatisfaction of many "Mi fans". January 29, 2016, there are a number of users in the millet official community forums millet community Redmi Note3 board posting that since January 28, using the Redmi Note3 cell phone update upgrade official push upgrade package, the phone appeared to be unable to boot the "brick" phenomenon.

What's more, some netizens reported that the "brick" after the user can not restore the initial system by wire brush, can only be sent to the after-sales service, and millet after-sales service also did not take the brush repair measures, but to provide customers with replacement services. After understanding that the "brick" phenomenon is the red rice Note3 cell phone update the official push OTA upgrade package (MIUI7.1.13.0LHOCNCL) caused by the full network pass version of the cell phone update "brick" phenomenon is particularly serious!

Microblogging

The microblogging company identified as "millet MIUI microblogging operation" of the person's response said "due to the account and version of the verification mechanism has a problem, the problem is being dealt with, please contact customer service or go to the millet home to deal with the inconvenience caused to you, please understand. " The court of first instance held that the online shopping contract in question is valid, the behavior of millet company does not constitute fraud, Wang Xin's litigation request is insufficient evidence, so the judgment rejected its litigation request. Wang Xin appealed to the Beijing No. 1 Intermediate People's Court, claiming that the millet company a week in advance to play the original price of 69 yuan power "Mi Fan Festival" sold 49 yuan of advertising, deceiving consumers to queue up to buy, the day of the sale of the advertisement is still there, but the goods are sold for 69 yuan, the millet company for the online shopping set up a timer to buy, the time of less than 20 minutes, its behavior has constituted a price fraud, and the company's behavior is not a fraud. minutes, its behavior has constituted price fraud. The court of second instance, the online shopping contract is valid, consumers have the right to fair trade and the right to know the goods. Due to the special nature of Xiaomi's online purchase, the advertisement was directly linked to the interface of the product and the consumer had to make a purchase within a short period of time. Wang Xin agreed with Xiaomi's advertisement price of 49 yuan, so in the "Mi Fan Festival" on the day of the intention to buy, the true intention of the price should be 49 yuan, but from the Xiaomi website order details can be seen, Wang Xin at 14:30 on April 8, 2014, order, order 10400mAh mobile power supply price is 69 yuan instead of 49 yuan. The price of the 10400mAh mobile power in the order was 69 yuan instead of 49 yuan. Xiaomi now recognizes that the interface of the Xiaomi Mall activity was incorrectly displayed, and that there was inconsistency between the advertised price and the actual settlement price, but it explains this as an error in the computer backend system. Due to the millet company on the background of the error did not make a statement to consumers on the network, and no evidence to prove that "rice flour festival" on the day of the computer background failure, so the court of second instance found that the millet company on this intentional consumer fraud, wang xin on 10400mAh mobile power fraud request to withdraw the contract request is reasonable, on the other hand, the mobile power of 10400mAh mobile power fraud request to withdraw the contract. The contract request is reasonable, another power supply both parties agreed to terminate the contract, the court of second instance. Accordingly, the court ruled according to law, Wang Xin returned to the millet company above two mobile power, millet company guaranteed compensation for Wang Xin 500 yuan, return Wang Xin payment of 108 yuan, Wang Xin dismissed other litigation requests.