Online channels: e-commerce platforms, social media; offline channels: immediate consumption channels, mainly referring to alcoholic beverages and other categories corresponding to the food and beverage channels/non-consumable retail channels, mainly referring to the modern channels and traditional channels/special channels, such as clinics, hotels and other channels.
Customer acquisition is the acquisition of customers, the Internet era, efficient and low-cost customer acquisition received many enterprises favor, accurate customer acquisition is the offline collection of information data classification and summary, through the platform computing, analysis, to find out the law, depicting the user image, multi-dimensional screening, through precision marketing advertising to a specific group of people, digging high-quality potential customer groups, improve the customer conversion rate. The company's goal is to increase the conversion rate of its customers.