With the rapid development of the Internet, digital life is gradually replacing many traditional activities, the Internet dental platform is gradually accepted by the public, the role of the oral online platform channel in the emergence. The core advantage of the Internet dental platform is that the platform breaks through the barrier of geographical information, dental consumers can quickly find the right products, doctors and medical institutions through the platform. The "oral health care + Internet" for the dental industry chain parties: patients, doctors, hospitals, manufacturers to provide diversified needs and convenience.
The trend of younger consumers in Internet+Dental Hospital is more obvious, and women are the main consumers. The research organization combined the data from the questionnaire survey and the New Oxygen database, totaling 70,000 people in the sample, online oral consumption of women accounted for a proportion of 86.2%, much larger than the male users. Compared to general oral consumption, online oral consumption is more favored by female users, which is due to the fact that female users love online shopping more and also love beauty more.