Light medical beauty although both belong to the medical beauty industry, but its profit model and business logic is completely different. The traditional medical beauty of the fight, more like cutting leeks type of carnival; and light medical beauty track is more refined cultivation of their fields, waiting for the fruits of the harvest.
Traditional medical beauty business is characterized by "heavy marketing light operation", because most of the one-time consumption, so the focus of the operation is the need for a variety of marketing means to obtain a steady stream of new customers. Light medical beauty institutions "heavy operation light marketing", because light medical beauty has a high repurchase characteristics, so the focus of business is to operate through the system to continue to expand and stabilize their own traffic pool, to achieve long-term profitability.
2, only the pursuit of institutional revenue and ignored the value of earnings
Light medical beauty organization's investment value is that it is not only to make money, but also worth money, but many of the U.S. industry, the president has ignored this point. Make money: light medical beauty organization after the team bonding period and customer accumulation period, will enter a smooth operation period, after deducting the operating costs, as well as compliance costs, is the organization's net profit.
3, overly concerned about the initial consultation volume, turnover rate and customer unit price
Light medical beauty business logic is to continue to precipitate member customers. Definition of member customers: sustained consumer demand, stable spending power, mature consumer concepts, good brand loyalty.
The number of member customers is the core value and purpose of the operation of the light medical beauty organization, and do not pay too much attention to the milestone indicators, focusing on long-term development. (Just like the same revenue of 1 million performance, organization A by 1 1 million customers to reach, organization B by 50 20,000 customers to reach. Obviously, the future development of organization B is more potential and more benign.) If it is a white man or not quite understand these, or as little as possible to participate to avoid being deceived!