How to design a product brochure?

For some newbies, they may think that compared to poster design, logo design, font design, layout design is very simple, just a bunch of pictures and text pile. In fact, it is not, the difficulty of layout is that we are not based on the already designed layout to fill the content (set of templates), but according to the specific content to layout. The layout of the picture is sometimes one or two, sometimes ten or eight, due to the different compositional elements, resulting in the use of the same composition, layout, form often does not work. Typography in graphic design plays a role in the overall situation, it can be said that you do all the design, the last is for the layout and service. In the design (Beijing Zhonghui Avenue Consulting Co., Ltd.) album design methods:

Single-picture layout layout tiled layout

That is, the picture spread throughout the layout, this treatment is mostly used for cover design, tiled picture requirements are more tense, there is a visual center of gravity of the picture is suitable for such a treatment. There is also a situation where the picture is used as a background, which can also be tiled.

The original design of the album

2. White space

The picture should be smaller than the layout, and leave a blank space all around it. There are two cases, one is the picture is located in the center of the layout, the picture around the white space is symmetrical, this effect is similar to the picture frame, commonly used in cover design. There is also a situation where the white space around the picture is not symmetrical, as shown in the figure below, the area with more white space will be used to line up the text, which is commonly used in poster design and album interior design.

3. Picture and color block layout

Sometimes in the design, the picture and color block combination in the layout, not only will not be as monotonous as only the picture, you can also use the color block row text. Can also play a role in gathering focus. However, this layout should pay attention to the color of the color block is not too much, and the color is best from the picture, or the use of pictures of similar colors, to achieve the layout of the mutual integration.

4. cross-page

That is, in the design of the album, let the picture occupy two pages at the same time. When there is only one picture in a cross-page, if the picture is only arranged in one half of the page, then the other half of the page is easy to monotonous, so in this case usually use the cross-page design, and the picture is enlarged will be more tense, but also the left and right of the two panels associated.

5. double picture layout

In the design of the album, sometimes we should take a page as a page, and sometimes need to take a cross-page as a page, depending on the specific content and layout form, so the picture layout should be divided into these two cases to consider.