1. Green production: In the production process, Anta Group adopts green environmental protection materials, introduces advanced environmental protection technology and equipment, and implements green supply chain management, thus contributing to environmental protection and sustainable development.
2. Energy conservation and emission reduction: Anta Group reduces energy consumption and emissions through energy conservation and emission reduction to achieve green production. Anta Group continuously optimizes production processes, reduces energy consumption and water consumption, promotes clean energy and new energy technologies, and conducts regular environmental publicity and training to improve employees' environmental awareness.
3. Recycling: Anta Group carries out recycling of waste materials, reduces resource waste and environmental pollution, and promotes circular economy and green development.
4. Social responsibility: Anta Group actively fulfills its corporate social responsibility and supports environmental protection public welfare undertakings through various channels. Anta Group supports and promotes environmental protection public welfare projects through the establishment of Anta Confucian Environmental Protection Foundation, and enhances public awareness and participation in environmental protection.
Anta's business strategy mainly includes the following points:
1. Multi-brand development: Anta has continuously expanded its diversified product lines and owned several well-known brands to meet the different needs and preferences of consumers.
2. Industry integration: Anta pays attention to the integration of upstream and downstream of the industrial chain, and realizes independent control in brand design, operation, product development and manufacturing.
3. Intelligent operation: Anta is committed to intelligent operation, using artificial intelligence, big data and other technologies for precision marketing, inventory management and production management. Improve sales efficiency and brand value.
4. Internationalization layout: Anta actively carries out internationalization layout, expands brand influence and market share by acquiring and expanding overseas markets, and becomes one of the leading sports brands in the world.