The analysis of competitors includes four main contents, namely, competitors' future goals, assumptions, current strategies and potential capabilities.
Take a look at the textbook and get familiar with it.
2。 Strategic groups in the industry
Strategic groups refers to a group of companies that adopt the same or similar strategy or have the same strategic characteristics in an industry. If all companies in the industry basically agree with the same strategy, then there is only one strategic groups in the industry; At the other extreme, each company may be called a different strategic groups. Generally speaking, there are only a few strategic groups in an industry, and their strategies have completely different characteristics.
Strategic groups analysis is helpful for enterprises to understand their strategic position relative to other enterprises and the possible competitive impact of strategic changes.
(1) helps to better understand the competition between strategic groups, actively look for near and far competitors, and also helps to better understand the differences between a certain group and other groups.
(2) It is helpful to understand the "mobility barriers" between strategic groups.
(3) It helps to understand the key points of competition among enterprises in strategic groups.
(4) strategic groups chart can also be used to predict market changes or discover strategic opportunities.