As 2018 comes to an end, the Internet industry has also ushered in a cold winter. What is the reason for the Internet winter in 2019?
Many companies are facing difficulties this year, especially in the second half of the year. Many companies are laying off employees on the grounds of optimizing the corporate organizational structure. According to media reports, ofo, Lawang, CreditEase, NetEase, Meitu, JD.com, Smartisan, and Interest Internet companies, mobile phone hardware manufacturers, and Internet companies such as Douyu.com and Douyu have experienced layoffs of varying sizes. At the DDT Travel all-staff meeting, DDT CEO Cheng Wei said that the year-end bonuses of employees this year have been reduced by half compared to last year, and DDT cadres collectively have no Received a year-end bonus. This year’s Internet winter is a bit cold.
What is the reason for the cold Internet winter in 2019? Rather than saying that it is the arrival of the Internet cold wave, it is better to say that the development of the Internet has now reached its peak. This year's Internet winter is analyzed from three perspectives.
What are the reasons for the Internet winter in 2019? The population base is the foundation, which determines the ceiling of the market. The population growth rate reflects the development space of the market. With the loss of the Internet demographic dividend, the growth rate of the number of Internet users declines. Internet companies centered on user growth are affected by the base number. The impact of this has made user growth more difficult
What is the reason for the Internet winter in 2019? Traffic is an effective conversion of the population base, which determines the degree of monopoly of technology and applications. The growth rate of traffic reflects the growth space of technology. The growth rate based on the population base of Internet users slows down, and the entry of imported traffic is more precious. Common acquisitions in the market Channels are generally divided into search customer acquisition, content customer acquisition, and MGM customer acquisition, which mainly include search engine competitive price rankings for keywords, advertising investment, promotional activities, red envelopes for new users, etc. In just 5 years, the cost of acquiring customers It has increased significantly, with some industries increasing by 10 times.
What is the reason for the Internet winter in 2019? Capital is a catalyst for population and flow, breaking through time limits and artificially exacerbating all transformation effects within the effective time. According to statistics, obvious financing problems appeared in the stock investment market in the first half of this year, especially for small and medium-sized institutions and new institutions. The total amount decreased by 55% compared with last year. In terms of investment in 8, the number of investment cases was 5,024, and the total investment amount reached 5,795.02 billion yuan, a decrease of 10.7% compared with last year; in terms of exit, the number of exit cases reached 889, 50 less than last year. In the cold winter of capital, the capital market is subject to changes in forms, policies, environmental changes, and personal attitudes. Internet companies that rely on large amounts of subsidies to raise funds are strapped for cash at this time.
The current development of Internet companies It has reached its peak, traffic dividends are gradually disappearing, and capital is out. Internet companies must not only demonstrate their financial strength, but also improve their business levels to survive in a not-so-good environment.