In recent years, China's tire industry ushered in a major reshuffle, some tire companies and even large-scale tire manufacturers also fall apart under the impact of the market reshuffle, from the tire business statistics, in the past five years will be nearly a hundred small and medium-sized tire companies embarked on the bankruptcy, restructuring of the road. Many of these tire companies were once brilliant, the development of a very good, so their closure of the bankruptcy also made many tire people feel sigh.
01
Yongtai Group
Yongtai Group was founded in 1995 and went bankrupt in 2018. According to the U.S. "Tire Business" 2016 Global Tire Top 75 list, Shandong Yongtai ranked 32nd among the global tire companies, becoming the newly promoted global tire leader and ranking 10th among the national tire companies. Its "Shield Wheel" brand radial tires have been awarded as the key export brand in Shandong Province for cultivation and development, and its products have been selected for the National Torch Plan Project by the Ministry of Science and Technology. And in 2016 was selected as one of China's top 500 chemical enterprises list, ranked 70th, the comprehensive strength of Shandong tire industry in the seventh, Chairman You Xuezhong was awarded the title of "China's outstanding private entrepreneurs".
In the 1990s, 42-year-old You Xuezhong took over a small factory with only a few dozen workers, a few years later, he renamed the factory Yongtai, since then, tire manufacturing has become Yongtai's only main business, until 2016, Yongtai (Group) has ranked among the top 500 chemical enterprises in China, and the global tire industry ranked 32nd, and has become a veritable industry " giant".
In 2013, Yongtai Group spent 30 million pounds (about 270 million yuan) to merge and acquire Copley International Holdings Ltd. in the United Kingdom, which is the sole supplier of Jaguar Land Rover parts and components; two years later, it also spent 28 million pounds (about 250 million yuan) to merge and acquire "UYT" auto parts factory of Honda Motor in Japan. "Auto parts factory.
Many people attribute Yongtai's failure to blind expansion and investment, starting in 2009, Yongtai invested in the Thai loan photovoltaic project, to enter a new field other than tires. After a period of time, constantly involved in new energy, solar energy, photovoltaic cells, mining, finance, scientific research, industry and trade, real estate and other fields.
It is said that the diversification of You Xuezhong harmed Yongtai, that's because Yongtai lost, if Yongtai succeeded, perhaps the jungle will be another set of words.
02
Shengtai Group
Song family in the tire industry in Guangrao believe that many industry insiders are widely known. There is no need to talk more about it here. Shengtai Group was ranked more than 30 in the global top 75 in 2017, and was once a top 10 tire company in China's tire rankings.
According to its official information: Shengtai Group was founded in 2002, located in "China's first village of tires", Shandong Province, the largest tire manufacturing base - Shanshan East and West Water. After years of development, the group has created an industrial chain with the production of automobile tires as the mainstay and the development of upstream and downstream product clusters. It has become a large enterprise group integrating automobile tire production, sales, new product development and research.
The group is under the jurisdiction of Shengtai Group Limited, Shandong Cast Shenghua Rubber Co. There are more than 4000 employees, 860 engineers and technicians, covering an area of more than 800,000 square meters, with total assets of 4 billion yuan. It has an annual production capacity of 3 million sets of all-steel radial tires, 6 million sets of high-performance semi-steel radial tires and 2 million sets of wheels.
Shengtai's bankruptcy is because of the serious plague of Dongying tire companies interconnected inter-insurance, as well as the bank's late loan breaks and drawdowns, the broken capital chain is the main reason, but also crushed many of the Guangrao tire company's last straw.
A senior tire people in Guangrao for decades, said: Guangrao many tire companies have problems with the capital chain, due to the previous rough and brutal development model, tire companies mostly lack of fine-tuning operations, for the current changes in the consumer market and the trend of control is not enough.
03
Drebao
Drebao Tire Co., Ltd. was founded in December 2009, is a set of all-steel radial tires, semi-steel radial tire research and development, production, sales and international trade in one of the large-scale modern tire companies, with a registered capital of 210 million yuan.
In early 2010, the company invested 5 billion yuan on the new annual output of 6 million sets of high-performance low-carbon all-steel radial tire project and an annual output of 24 million sets of semi-steel radial tire project, the project is divided into three phases of construction. An annual output of 3 million sets of all-steel radial tire project, an investment of 1.2 billion yuan, started construction on March 16, 2010, the main equipment introduced from Italy, Germany and other countries, the manufacturing process to reach the international leading level. The first phase of the project was formally completed and put into production on December 17, 2010, and the annual production capacity of 3 million sets was realized in August 2011, with an annual sales income of 5.5 billion yuan and profit tax of 600 million yuan.
Drexel, in line with the high starting point design, high standard construction, in just 10 months to achieve the first single workshop construction scale, construction speed of the same industry is the first in the country, in addition to the world's largest refining center, first-class engineers and technical research and development team. Drexel believes it has an absolute advantage in product performance and design.
Unlike other companies, Drexel has been working non-stop on the second and third phases of construction. The second phase of the project with an annual output of 24 million sets of semi-steel radial tires started construction on March 10, 2011, and was put into production at the end of 2011. The third phase of the annual output of 3 million sets of all-steel radial tire project began construction at the end of 2011, and put into production in 2013, after the project reaches full production, it can realize sales revenue of 26 billion yuan, profits and taxes of 1.8 billion yuan, and place more than 5,000 people in employment.
Drexel's downfall is also due to interconnected mutual insurance as well as broken capital chain, the giant wheel shares of a guarantee announcement shows that as of December 31, 2011, Drexel tires gearing ratio of 48.20%, which also reflects the reality of Drexel's borrowing and expansion.
From the point of view of the development of Drexel, is one of the few newborn tire business is ready to be bigger and stronger, but bad luck, Drexel eventually went bankrupt.
04
Hengyu Rubber
Shandong Hengyu Rubber was founded in 2005, the boss Tian Jiali in the tire circle in Dongying is also considered a character, some strategic thinking.
In August 2005, Heng Yu Group started, mainly producing bias tires. TianJiLi this decision to let a lot of people do not understand, because at that time the environment is everyone thinks bias tire market prospect is not optimistic, will be replaced by radial tires. At that time, most of the enterprises were launching radial tire projects, but Tian Jiali went against the trend and purchased the old production line with little investment. For the decision at that time, Tian Jia Li in a later media interview to express the idea at that time: when Heng Yu Rubber chose to mount the bias tire project, he was under great pressure. But with his experience in the industry for more than ten years, he felt that bias tires still have a market. Although the European market has been radialized, but the radialization of the North American market has not been completed, leaving 10% of the market space, while the domestic automobile manufacturers supporting the market, bias tires also have market space.
Just as Mr. Tian expected, through the production and sales of bias tires, HY Group has dug the first bucket of gold.
In the second half of 2006, HengYu Group followed the market situation and planned to mount the radial tire project, which was put into production in 2007. 2008 HengYu Rubber started to build HengYu Technology in Guangrao Development Zone, and HengYu Technology's design capacity is 30 million sets of semi-steel tires per annum, and 3 million sets of all-steel tires per annum.
Tian Jiali has high hopes for HengYu technology, the construction mode of HengYu technology is mainly in accordance with the mode of construction of foreign-funded enterprises, through the introduction of advanced technology and talents, the construction of high-end production lines. At present, the semi-steel tire production line in the country belongs to the first-class level, take the construction of the plant, the plant does not have a welding point, plant and equipment upgrades are very high-end. There are very few local enterprises in Shandong province that build such a high-end production line, and the products produced by this production line are focused on the European and American markets. After the completion of the first phase of the project to achieve an annual output of 12 million semi-steel tires and 1.8 million all-steel tires.
Also formally from the beginning of the construction of HengYu technology, HengYu group adjusted the development strategy and ideas. Tian Jiali believes that the development of the tire industry, the early stage of the accumulation of sales volume, to occupy market share. With the increasingly fierce competition, the quality must be excellent, from the quantitative to qualitative change, the enterprise in order to long-term development. Hengyu Rubber to focus on technology accumulation and research and development, brand building and channel construction.
Tian Jia Li can still laugh in the face of the market dilemma, he believes that excess capacity is mainly structural excess. In terms of the whole industry, the development environment is generally good. In this environment, enterprises should pay more attention to the market, firm confidence, focus on technology accumulation and research and development, brand building and channel construction.
Tianjiali said to do, starting in 2013, Hengyu Group for the brand design, image upgrade, in the domestic market, semi-steel tire sales to take the high-end route, high-quality technology to ensure product quality, improve product prices, to create a high-end product image. At the same time also plans to cooperate with international first-line brands, drawing on international development experience, the use of international brand fame, hit their own fame, building their own brand.
Hengyu Rubber does a lot of things are a lot of domestic tire companies want to do but do not dare to do things. In this regard, Heng Yu Rubber can be said to be the industry leader, so some people feel that Heng Yu Rubber's closure is very unfortunate.
05
Best Friend Tire
Publicly available information shows that the Best Friend Tire Company Limited (hereinafter referred to as "Best Friend Tire") was established in August 2005, located in Jiaozuo City, Boai Industrial Cluster, with a registered capital of RMB 260 million. The main assets are the production line with an annual output of 1.2 million sets of all-steel radial tires, 5 million sets of high-performance car radial tires and 10 million high-performance all-steel radial tires with special cushion belts.
Friends Tire has also been brilliant, many times into the world's top 75 tire companies, ranked 61st in 2012, 65th in 2013, 74th in 2014, 73rd in 2015, 71st in 2016 and 75th in 2017. Good Friend Tire is the only enterprise with qualification and complete tire production line in Henan Province except for "Fengshen Tire", and is located in the area with abundant human resources and low cost, and the upstream and downstream supporting industries of tire production are relatively sound.
Friends tires at the beginning is also a great success, has with FAW, FAW, SAIC and other domestic automobile manufacturing groups to provide support, tires sell well in the United States, the Middle East, Southeast Asia and other international markets. However, the last good friend tires also lost in the money.
In order to reverse the loan, good friend tires frequent borrowing from the private sector, the total amount of its debt is difficult to count. 2015 the end of the year, good friend tires and its subordinate companies of the debt crisis focused on the outbreak. According to a public information, buddy tire's total assets of about 2.7 billion, but the total liabilities up to 30.7 billion yuan.
Times make heroes, these tire companies have been heroes for a while, the lessons of its failure is worth other tire companies to learn from, do not be in the next Drexel, Yongtai, good friends!
This article comes from the author of the automobile home car, does not represent the views of the automobile home position.