Every year after the end of the college entrance examination, there will always be friends and relatives to ask, apply for what specialty is good? Learning which specialty is good to find a job? Every time this time, my heart will be extremely worried! There are also some friends, usually always think of such issues as:
I am almost 30 years old, still doing the design program, nowadays do graphic design is quite meaningless, is a will PS will dare to say that she will design program, the field more and more chaotic off, the future is not optimistic. However, their own not only will do graphic design, nothing else a skill, not sure what to do in the end is good?
Translated into the words of our newcomers to the workplace, it is "do a little bit of what is the best job? The best thing is to be able to steam the iron rice bowl in the good day for the rest of your life"!
This situation can not have a perfect answer, in the final analysis, or the overall planning of their own careers to think about the lack of depth, confused, do not know where to go in the future.
Then how do we look at our own work and field, how do we anticipate and control our own career path?
One, with a long-term vision to ponder whether the occupation has the value of vertical deep cultivation
Not confined to a point, you can use a long-term vision, deep insight into the field of the development prospects and the probability of their own work in the pathway. The value of the existence of an occupational skill is that it creates value and meets the special requirements of a certain group of people.
Similarly, an industry tends to exist because it can create a certain type of distinctive value and deal with a certain type of requirements of the public. Therefore, as long as the needs of the people continue or will continue to exist for a long time in the near future, then the prospects for the development of the industry is not a problem.
To cite a negative case, some time ago, a province canceled a toll station, the cashier suffered a withdrawal of the dismissal, the cashier made a fuss: I charge a lot of money for many years, can only charge a lot of money is not easy to do anything else. If you can think a little with a long time to think about it, it will predict and analyze the high-speed toll collectors this skilled trades occupation is a can not be sustainable deep cultivation of the profession, low technology, low efficiency, low-end model work, will inevitably be replaced by equipment.
For themselves, the only question is, can we keep up with the pace of the field to continue to create the value we need, you write the value of the sector can not accompany your age but greater?
For example, the graphic design work you do today, if you have been engaged in 5 years of graphic design work, but with the company just to the level of the writings of the 1 year freshman, then I really should worry about your career market prospects.
With the emergence of the artificial intelligence era, many low-end graphic design work is now beginning to be replaced by automated programs, such as Alibaba on-line deer class design platform, is the use of artificial intelligence applications, to complete a rapid, high-volume, automated design pictures, for the development of enterprises to significantly save the design of the program labor costs. However, the deer class system can not produce high-end design of the creative thinking behind it, it can not replace the point, that is, you can continue to cultivate a point.
So, once you can be clear that the value of the field will be in the future for a long time - at least 10 years - to maintain a continuous release, you can also feel at ease in the current professional work to continue to work hard, but must be a deep diligence, the deposit! "Smoothly irreplaceable" ability, even from the current stage of the company to leave, quickly get a better business to accept you, do not have to find a job to worry about.
Two, maintain the spirit of innovation, immediately grasp the career horizontal expansion of development opportunities
We must prevent the polarization of the traditional and the pursuit of comfort in the world of mental state, and always have a sense of worry and to store planB, in the shortest possible time in the difficult times to make a frank face.
Basically, any profession has its own relatives, but the requirements for competence and the value points created by each other are different, although they are interchangeable. There is a probability of exchange between such occupations, for example, between general advertising design and UI design, and among the creativity of famous brand design.
Around 2010, the second-tier cities, ordinary graphic design masters monthly salary of 3,000 or so, and then two years along with the rapid development of the Internet, the number of various apps spurt to increase production, then a new type of professional positions appeared, that is, UI designers, the salary of tens of thousands of.
But because before the UI designer requirements just appeared, many advertising designers did not attach great importance to the change of post to update the development of the opportunity to come to a standstill hesitation, resulting in the vast majority of people did not seize the opportunity.
Through several years of speeding development trend, the UI designer position has been saturated, a variety of UI training institutions speed learning interior designers are still continuing to influx into the field, the high pressure market competition trend, the UI designers who have planned to start to high-grade creative designers to transition to the development of the people who do not have enough to the general graphic design transition to the development of the people.
Three, proactive pursuit of the perfect three-dimensional development trend, complete the spiral career value transfer
Many occupational positions, regardless of whether the sustainability of the probability of deep plowing, or whether it is relatively easy to carry out the same level of horizontal change of post, there is another breakthrough to stand out as an option. That is the pursuit of the perfect systematic rapid development of my career, towards the full-stack development of excellent talent direction diligently, through continuous learning, cross-border marketing trends, so as to realize the transfer of the value of the spiral career.
For example, the general graphic design master position, more professional focus point depends on the composition method, color, style and other intuitive visual presentation. If you want to y influence the audience in terms of psychological state, you have to achieve it through innovative creative copywriting. The design solution itself is a kind of abstract visual elements, so the design expression and creative copywriting expression has a progressive relationship between the outstanding graphic design masters purely natural prerequisites to the development of advertising copywriting.