Internet health care is a new form of development of the medical industry, is the product of the traditional medical service supply is insufficient, the uneven allocation of medical resources under the general environment.
The Internet healthcare industry is still in the early stage of development, with a large space for improvement and sufficient demand potential, because it can fundamentally solve the contradiction between the imbalance in the distribution of healthcare resources and people's growing demand for healthcare, and therefore is developing rapidly; and with the strong support of the State Ministry of Health, China's Internet healthcare is steadily improving.
In the future, with the rapid development of Internet technology and the penetration of mobile Internet to medical treatment, the development of mobile Internet medical treatment will be more rapid and promising.
Two, the development trend analysis of Internet health care
Medicine as a rigid industry, in the birth of the new concept of Internet health care, the traditional health care services industry is also followed by the development of change, according to the development of the Internet development situation as well as the direction of the future development of the future development of Internet health care trend will show the following major trends:
1, common diseases, chronic diseases online follow-up more
In the future, the Internet hospital business, common diseases, chronic diseases, online follow-up, online light consultation, family doctor contracting services, drug distribution and online payment can be settled by health insurance is more optimistic, is the core business of the future Internet diagnostic and treatment services.
2, accurate positioning of the user, to meet the user's immediate health needs on the basis of creating differentiated products
With people's attention to their own health and health care spending continues to increase, as well as various types of chronic diseases, serious illnesses, the incidence rate of the climb and the trend of youth, mobile medical health market for specific groups of people will develop rapidly.
3, the market will set off a wave of mergers and acquisitions with a view to the depth of the capital market
In the face of the phenomenon of serious homogenization of mobile medical products, the mobile medical health industry may set off a round of horizontal integration, mergers and acquisitions, to promote the development of the entire market, to complete the deeper level of penetration of the industry.
4, offline online integration
With the ability to integrate offline medical resources, health care applications will be more advantageous in the future, online, offline integration of O2O medical model applications will have greater competitiveness in the market.
5, the development of pharmaceutical e-commerce
With the innovation of e-commerce sales of prescription drugs and regulatory model and the application of the Internet extended medical advice, e-prescription and other network medical and health services, prescription drugs are expected to open up the online sales authority, pharmaceutical and other enterprises will also make more use of the e-commerce platform to optimize the purchasing and distribution system, improve business efficiency, the development of pharmaceutical e-commerce can further The development of pharmaceutical e-commerce can further promote the separation of medicine and reduce the dependence of drug sales on hospital channels.
6, the importance of data greatly improved
The core of health care is data, the importance of the enterprise for the data will be greatly enhanced, with the online diagnosis platform, Internet hospitals, regional medical information technology platform and other platforms to gradually build the completion of the enterprise will be the accumulation of millions or even tens of millions of health care data, through the data to build a unique business model.