Generally divided into:
1 project prospects: you can specifically say that the prospects of the project market analysis of the entire industry trends and national policies. Can not get the favor of investors here is very important
2 project specific introduction: here is your specific introduction to the details of your project. For example, entrepreneurial ideas company description of the nature of the company company purpose of the company's goals and so on
Give you an example of your own look at it I hope to help you! First of all, the first chapter of the foreword
Advertising industry is also constantly improving and expanding, we founded the advertising company focuses on business, business practices of innovation, which is xxx advertising company is different. First of all, our advertising agency both introduces advertising-type services to the market, and at the same time provides a platform for the practice and operation of ×××× college undergraduates who are interested in the advertising industry. We put × × advertising company into commercial operation, but not to win much for the sole purpose of entrepreneurship, can be gained in social practice is our real pursuit.
Secondly, we intend to form a partnership with other large and medium-sized advertising companies in Hunan to form the xxx advertising company, *** with the benefit, *** with the risk. We will sign a ×××× college advertising talent long-term recommendation contract with the partnership advertising company. The partner company needs which aspect of the talent, the need for this person to have which aspect of the skills, as a basis for the partner company to help us in the operation of × × advertising company focus on training students in this area of quality and ability, so that the quality of our students and ability to meet the requirements of the standard of the partner advertising company. This training process will be completed in the students in the school phase of the training can be completed, students after graduation can be directly to the partnership advertising company to work.
The development strategy of the xxx advertising company, on the one hand, enhances our technical strength and creates conditions for the realization of market benefits; on the other hand, the company's market behavior can enrich the school's teaching resources, and the social effect it produces will also improve the visibility of our school to a certain extent, thus forming a good interaction and promoting the development of the relevant disciplines in ×××× college.
We will continue to work hard to forge ahead, in order to xxx advertising company founded as a representative of ×××× college students entrepreneurial achievements of the window image and efforts.
Chapter II Description of the Company
(I) Name of the Company
******* Advertising Company
(II) Nature of the Company
A medium joint venture advertising company integrating production, agency, planning, creativity, investigation and consultation.
(3) Company Purpose
To help customers to obtain economic and social benefits as a responsibility, aims to establish the best communication channels between customers and the market through the company's scientific, professional, sincere services, the customer's limited funds for the most economical planning and design, so that the customer with the lowest advertising costs, to achieve the best communication results.
(D) company goals
(E) entrepreneurial philosophy
Advertising company is currently in the stage of investigation and research and start, but we form a *** knowledge, that is, at the beginning of the beginning of the active exploration of the development model and direction, take a road with their own characteristics, through effective capital operation, the implementation of various ways to unite or merge with other small companies, the formation of a local A strong advertising group. Starting from the initial attraction of small customers, with a pragmatic attitude of excellence and customers to establish a good long-term partnership, and gradually expand their experience and fame, little by little to divide the "sphere of influence" belongs to us.
We will strive in every detail, are integrated into the meticulous spirit of professionalism, through a variety of channels to analyze the dynamics of the development of advertising and trends, from the study of the audience and the market, the concrete implementation of each of our customers to provide scientific and professional services. Only to continue to forge ahead and surpass themselves, which is the key to the development of xxx advertising company.
(E) company services
1. Specialized advertising services
--Provide our customers with detailed and accurate industry consulting services, including data survey information, analysis and conclusions. Thus making the customer's investment more scientific and rational, all-round communication with consumers.
--Establish an internal research organization, gradually create their own theoretical structure and knowledge system, and establish their own cultural connotation.
--Become a strategic partner with the media, represent and completely buy out a large number of advertising space and time of the media, and we will unidirectionally market and sell advertising media to advertisers.
2. Personalized business services
--It is the first company in Yongzhou City which contains the business of wedding planning and creating wedding atmosphere.
--Provide customers with planning for opening, festivals, real estate exhibitions, product promotions, and large-scale activities, as well as renting out to customers the large-scale ascending balloons, inflatable arches, cartoon people and other publicity and momentum-building tools that are necessary for the activities.
--Agent to contact the Miss Manners required to hold the event.
3. To provide customers with accurate, scientific market research
- do not have to customers running around, we provide customers with a perfect effect of the determination of services
4. Other
- user benefits We are able to minimize the advertising budget required by our customers and achieve the real quality and price.
Chapter III Market Analysis
(A) Market Description
Advertising industry is an emerging industry in China, in 2002, China *** there are 57,434 advertising companies, a few years the number of companies continue to increase, turnover and practitioners continue to expand, with a considerable growth rate, the national advertising turnover in 2003 exceeded 100 billion yuan mark. According to experts' forecasts, China's GDP will grow by no less than 7% in 2004, reaching more than 12.5 trillion yuan, and the national advertising turnover will be around 110 billion yuan. China's advertising market is expected to become one of the world's top three advertising markets in the next 10 years or so. However, compared with the annual turnover figures of large foreign advertising groups disclosed by U.S. advertising authorities, the gap is extremely huge. The gap between the economy and advertising in the western part of China and the eastern part of the country is still very large, and this will not change significantly in the near future.
Yongzhou is the southern part of Hunan Province adjacent to the two regions of the commodity distribution center, commodity trading is active, dense commercial outlets. The city has more than 30 wholesale markets of various types, more than 20,000 commercial and food service outlets, employing more than 40,000 people. According to the second national basic unit census of Yongzhou City, among all the legal units of enterprises, there are 414 units with more than 100 employees, accounting for 9.43%, and 3,974 units with less than 100 employees, accounting for 90.57%, of which enterprises with less than 30 employees are the main ones, accounting for 67.37% of all enterprises. It can be seen that Yongzhou's private individual economy is mainly characterized by small scale, large number and wide distribution of enterprises. Yongzhou's advertising customers are mostly small and medium-sized enterprises or store owners. Yongzhou's modern advertising industry starts late and develops fast, and the advertising industry will have a broader market prospect in Yongzhou.
(II) Target Market
We divide the target market in the early stage of the business into three categories according to the geographical characteristics: ×××× college on-campus market, ×××× college neighboring market, Yongzhou Zhishan District market, and the target market in the long term is the market all over the Yongzhou, including the market in Lengshuitan District of Yongzhou.
×××× college on-campus market is mainly expressed in the advertising needs of the college side for external publicity, the advertising needs of the activities of the 33 student associations of the college, and the advertising needs of the college for holding all kinds of activities and competitions.
××××The market around the college is mainly characterized by the advertising needs of stores and storefronts in the street of Yangzitang, and it should be noted in particular that the storefronts and stores in the vicinity of the college are renewed very quickly.
The xxx district market is mainly for shopping malls or enterprises and institutions to provide market research, public relations activities, planning, holding promotional activities required advertising services, as well as small stores, facade advertising, signboard production, outdoor advertising and so on.
(3) target customers
Target customers initially mainly positioned in the ×××× College and Yongzhou Zhishan District enterprises, stores, business production front owners.
(4) construction progress
×× advertising company from the preparation, preparation to implementation is expected to spend three months. The first and second of these months will be spent contacting and business negotiating with advertising agencies across Hunan Province to establish initial partnerships. From the second month onwards, we will spend two months building the company from both hardware and software. In the last month, while perfecting the construction of the company, we will contact Yongzhou's business websites and some advertising and decorating companies, as well as advertising and decorating storefronts where the target customer base is relatively concentrated, in order to establish business partnerships with them.
(E) market development strategy
Early stage of business (the first year)
1. Our initial stage of development model can be considered -
Program (1): contact with some advertising and decoration companies in the xxx district, seeking to establish advertising consortium. This is because, themselves are characterized by small scale, isolated development, some companies have the advantage of media agency, some have customer resources, some have regional advantages. We through capital operation, the implementation of horizontal integration, integration of resources, complementary advantages, reduce costs, risk **** share. Grouping is the inevitable choice for the further development of China's advertising industry. Through a variety of ways to join forces to form a strong advertising regional groups. Through the scale of operation, complement each other's strengths and reduce operating costs. This will help to get rid of the duplication and wandering state of each small company's individual development, thus enhancing the overall service level. This will also be of considerable help to our company in its initial development.
Program (2): If the joint unsuccessful, we can only be based on the initial ×××× college around, seize the neighborhood of all kinds of advertising business, we design and produce advertising signs, supplemented by some of a certain scale and impact of public relations planning activities, eat up large advertising companies have no time to take care of scattered business, step by step to make a name for themselves. Expanding long-term business in the development. Cherish the relationship with customers, establish good customer relations, so that today's advertisers become tomorrow's × × advertising company's volunteer promoters. You can also try to invite customers to participate in the shares, *** with the development.
2. Contact the stores, storefront owners, to publicize the introduction of × × advertising company.
3. Lobbying college clubs, the × × advertising company as the club's advertising agency.
4. Find suppliers of advertising production consumables to ensure the service and quality of the purchase channel.
5. Establish a friendly link with Yongzhou business website to publicize and introduce × × advertising company on the Internet.
6. Open telephone business consulting and the establishment of the company's website to provide online consulting services.
Entrepreneurial development stage (second and third years)
×× advertising company in the early stage of development of standardized operation has accumulated considerable experience in the Yongzhou market has a certain reputation, recognized by more and more customers, at the same time, the company's staff of the technical level of the production equipment with the development of a stage, then the goal of this stage is to further establish ×××× College×× advertising company's brand image, and the establishment of online publicity and introduction of online consulting services. Advertising company's brand image, and further promotion of the market, the development of our advertising business objectives to large and medium-sized enterprises.
1. Donate outdoor advertisements worth tens of thousands of dollars in the main streets of Zhishan District, Yongzhou, where a part of the billboards are used to deliver public **** service information to the people. Some of the billboards are used to convey information about public services to the public. In effect, the billboards are no longer seen as "road pollution", but rather as a contribution to society. The other part of the billboards can be rented out to generate revenue.
2. Initially establish a stable customer base. The advertisements can be publicized in the mainstream media in Yongzhou City, and the influence is beginning to cover the entire Zhishan District of Yongzhou.
3. Promote × × advertising company to all over Yongzhou, the company's profits will tend to stabilize.
Chapter IV Company Operation
(I) Company Business
Initial business content is broadly divided into:
1. Market services: market research. Customer service.
2. Design and production: advertising graphic design. Store signboard production. Advertising spray painting. Product packaging design. Display production.
3. Enterprise consulting: to provide customers with advertising planning. Public relations activities planning.
4. Advertising photography: product photography. Industrial photography. Technology Photography. Location shooting, etc.
5.
5. Customer rental: celebration of large-scale balloons, inflatable arches, cartoon people and other promotional tools.
The maturity of the business will also include:
1. Launch of digital advertising business, the development of Internet advertising. 2004, China's Internet users will break through the billion mark, which marks the new technology-based Internet as an emerging mainstream media has come into the economy and life of the ordinary Chinese people, and will continue to grow at a rate that we can not predict, with a bright future.
2. Greatly promote and develop outdoor advertising. Introduce high-tech advertising production projects.
3. Wedding planning: wedding planning and creating a wedding atmosphere.
(ii) Management strategy
1. Management of the company. Maintaining operational efficiency is the company's main management issues, managers need to be committed to management improvement, integration of business systems, emphasizing integrated performance to improve operational efficiency.
2. Strengthen the company's image, improve visibility, attract customers, and enhance market competitiveness through image enhancement, as the basic direction of the strategy, so that consumers have a sense of identity of the convenience store to improve consumer satisfaction.
3. Create regional advantages. Its main strategy is to make the regional type of operation in the region of the relative size of the larger, in the region to achieve a high competitive position, to seek the survival of the space, to lay the foundation for profit, and then seek to expand the scope of business.
4. Good from the investment in equipment to tap the hidden profit growth.
(C) cost accounting
As the saying goes, "do not fight unprepared for the battle". Before investing in the full preparation of all the preliminary work can reduce the probability of unforeseen conditions in the later operation. Funds, manpower, venues, any one of these three aspects of the problem will have a direct impact on the development of the company. The invested capital is 91,000 dollars. The company's personnel after competition selection set at 10 - 12 people. Site area: more than 50 square meters.
(D) Business obstacles
1. Insufficient funds led to the company's infrastructure backward.
2. As a new advertising company, in the period of capital investment and market development of the initial start-up period, is the main reason why it is very difficult to obtain profits.
3. The overall strength of the company's team needs to be further enhanced.
4. The company's reputation is not high.
(E) business resources
As the saying goes: "Do not fight unprepared for the war. Before investing in the full preparation of all the preliminary work can reduce the probability of unforeseen conditions in the later operation. Funds, manpower, site of the three links in any one of the problems will have a direct impact on the development of the company. We need to invest in the initial capital of 9.1 million yuan. Personnel through the competition after the selection of 12 - 13 people. Site area: about 50 square meters.
Chapter V Company Management
(I) Organizational Structure
As the xxx advertising company belongs to the intellectual industry where knowledge is more important than capital, its establishment and development need to reasonably mobilize the advantageous resources of the whole ×××× college in all aspects.
Management Department - ×××× Academy: responsible for the internal management of the company, progress deployment, company development planning.
Technical Department - Department of Journalism and Communication and Department of Fine Arts: responsible for advertising graphic design, store signboard production, advertising spray painting, product packaging
design, display production.
Marketing Department - Department of Chinese Language and Literature and Department of Journalism and Communication: responsible for the company's external advertising, image planning. Improve the company's visibility in society. Market research, analysis and study.
Information Department--Department of Economics, Trade and Management and Department of Computer and Information Science: Responsible for contacting with the peripheral information sources in the market and obtaining information on the advertising business required by xxx company. And take the way to sign an agreement with them to form a more stable company resources. The establishment of the company's website for the company's online business consulting services, remote dissemination, etc. to establish the basis.
Finance Department - Department of Economics, Trade and Management: Responsible for the company's financial expenditure, income business, responsible for the planning and establishment of a sound financial system.
Training Department - Partnership Advertising: Responsible for the training of in-house personnel in technical and business aspects.
Photography Department - ×××× College West Hill Photography Association: responsible for the company's external advertising photography business.
Human Resources Department - ×××× College: responsible for improving the personnel system of xxx advertising company. Training internal personnel of the company.
(II) Human Resources
×××× College set of arts, law, science, engineering, history, economics, management, education and other disciplines at the same time the provincial full-time general undergraduate colleges. The existing 16 full-time undergraduate majors 28 full-time specialties, has been enrolled for 25 provinces (autonomous regions), the existing full-time students 6225, adult education students more than 5000, human resources are sufficient. The company conducts merit selection among students to ensure the quality of human resources.
(III) Risk Analysis
1. External Risk
--Limited Capital Resources
The amount of capital required to establish a company is large, as well as the capital needed to maintain its operation. Once the financial resources are insufficient and not available as scheduled, then the company will not be able to run the construction. So it is important to be vigilant in the management of funds.
-- Uncertainty in the prices of certain major equipment
This includes uncertainty in the sources and prices of second-hand equipment, but also uncertainty in the distribution network of raw materials.
2. Market Risk
--Dramatic changes in the market
The consequence of fierce competition is a highly segmented market, where personalized consumption is replacing mass consumption as the mainstream of the market. In the face of a highly segmented market, advertising is becoming more and more difficult for the advertising industry, while for enterprises, it is the role of advertising in the communication between enterprises and consumers that has been reduced. With the emergence of new technologies, the mode and design of advertisements are changing day by day. The most basic billboard substrate has also changed a lot.
--Uncertainty in the market
At the beginning, the target customers may still have the barrier of trust and habit, thus it is still difficult to make the target customers accept and entrust the service of xxx advertising company in a short period of time.
--Uncertainty in seeking partnership with other large and medium-sized advertising agencies
Whether other large and medium-sized advertising agencies in Hunan Province can accept our partnership plan and provide technical, managerial, and financial support for our xxx advertising agency is more difficult.
3. Reasonableness and realizability
Choice of advertising industry as a business project, first of all, because ×××× College has strong human resources and technical advantages, it provides a strong backing for the company, which is not available to other advertising companies around Yongzhou. Secondly, the advertising industry is a social benefit and economic yield is very high business, and the development of advertising industry in Yongzhou is not standardized and perfect, the degree of competition is low.
Chapter VI Financial Analysis
(I) Funding Sources
Funding Sources: The total investment of the project is 91,000 yuan, of which 21,000 yuan will be self-financed, and 30,000 to 40,000 yuan will be sought from ×××× college to raise 30,000 yuan, and about 30,000 yuan will be financed, and the construction period will be one month.
Format: (1) short and medium-term financing, deadline for repayment of principal plus dividends.
(2) joint venture, cooperation, shareholding.
(2) Program and return
1. Internal rate of return 40%, payback period of 2 years.
2. Financing in the name of ×××× College (can also be in the name of the company), the investor is not involved in the construction, management and operation of the company, the financier to ensure a fixed rate of return for the investor, and fixed assets as a guarantee. Return on investment:
According to the domestic commercial banks in the same period of the loan interest rate floating 20% settlement, within two years to pay the principal and interest. (No compound interest) Annual repayment of 50% of the principal and interest, settled once a year.
(C) Investment Risk
The investor's investment risk is small, there are several guarantees: (-) after the infrastructure is fully supported, the company will attract a large number of business projects, is the main way to return to the investor. (ii) The company's low-cost, high-yield business operations will bring lucrative returns to the financing force, a reliable source of guaranteed debt service. (iii) ×××× College is eternal, financially guaranteed, highly creditworthy and risk-free. (D) the financing amount is small, for about 30,000 yuan, debt service funds are guaranteed.
The intermediary is given a certain fee by the financier, the standard is negotiable.
(D) program costs
Fixed investment (unit: yuan)
Company lease costs
10000 (one year)
Used advertising airbrush
30,000
Engraving machine
6,000
Scanners, printers, photocopying
3000
3 computers
10000
Advertising and decorating supplies for events
10000
Corporate decoration costs
5000
External publicity and advertising costs
2000
Daily expenses
10000
Other
5000
Total
91000
Monthly expenses: (unit: yuan)
Salary (according to the month's business income commission)
1000--3000
Electricity, telephone bills
500
Taxes
500
Equipment maintenance and repair costs
200
Operating expenses
300
Staff training costs
300
Total
2800 --5800
(E) Company income
Revenue will come from (initially)
1. Advertising spray painting income
Cost analysis
Substrate unit price: ① light box cloth
2.8 ~ 4 yuan / square meter
② stickers (body stickers)
4 to 7 yuan / square meter
Ink costs - unit price: 0.06 to 0.08 yuan / ml
Ink consumption: 12 ml / square meter
0.72 to 0.96 yuan / square meter
+ Printhead loss
0.5 to 0.5 yuan / square meter
Contractor: ① light box cloth
2.8 to 4 yuan / square meter
② sticker p>0.5 to 0.8 yuan / square meter
Total:
4.02 to 5.76 yuan / square meter
× Losses (white space, misuse, etc.) calculated at 20%
(1 + 20%)
Total:
4.824 to 6.912 yuan / square meter
Currently the market of × × market On the light box cloth spray painting price is generally 15 yuan / square meter (peer price. Body sticker prices are higher, at 20 yuan / square meter or more), according to this price minus 4.824 ~ 6.912 yuan / square meter of the cost of the production of spray painting, the gross profit of 5.088 ~ 10.176 yuan / square meter (discounted at 7.632 yuan / square meter). We bought a second-hand airbrush if the monthly 20-day work business calculation, given the market capacity and market competition and other factors, a discount here, business volume of 500 square meters per month airbrush for the following calculations (large advertising companies monthly airbrush in about 3,000 square meters, the small company also has about 1,000 square meters), then the profit is - -
500 × 7.632 = 3816 yuan / month
2. Rental advertising celebration air model products
Rental including rainbow arches, physical air model, mascot (cartoon) air model, electronic welcome salute and other advertising celebration products.
Costs and benefits:
Rental items
Costs
Rental costs
Electronic welcome salute
120 yuan for a salute, the cost of shells 5 - 10 yuan
20
Rainbow Arch
300--700 RMB
150--300 RMB/day
Other air models
300 yuan
100--200 yuan/day
Assuming that a celebration requires 8--20 rounds of salutes, 1 piece of rainbow arch, 2--3 pieces of air models, then the single rental of air models is not enough. A month if you can rent
3. signboards, light boxes, street sign advertising design and production costs
General county-level cities annually new outdoor advertising light boxes in more than 500 units, prefecture-level cities in more than 2,000 units, provincial capitals in more than 10,000 units, if the ordinary type of minimum price of 2,000 yuan per unit, only the annual new outdoor advertising light boxes, each county (city) that contains a The annual sales volume of 1 million yuan.
Items
Design and production costs
Supply price
Small signboard
100WX60H 378RMB
400RMB or more
Image posters
100WX180H (glossy paper) 117RMB
130RMB or more
Image light box posters
This is the first time that we have seen this kind of light box. >Image light box poster
100 wide X 180 high(light box film) 144RMB
160RMB above
Double sided display stand
50L X 50W X 180H 300.00RMB
350RMB above
Stereoscopic art image light box advertisement
1 square meter about 400 -1200RMB
1300-3200RMB
4. Provide typing, photocopying, image scanning and so on.
Providing such services to the students in the college can yield more than Rs. 3000 per month.
5. Graphic Design
Type
Project
Quote
Remarks
Advertising Illustration
Outdoor Advertisement
RMB 50/hour
This quote is for an electronic file of less than 30 megabytes in A4 format, 300 dpi, and for every 10 megabytes, add RMB 100. 100RMB
Package
Posters
Magazine ads
50RMB/hour
Electronic file specifications for this offer: below 30 megabytes, A4 format, 300dpi, plus 200RMB for every 10 megabytes increase
Vehicle ads
POP
40RMB/hour <
Company Profile
Indoor Advertising
Publication Illustration
Wall Calendar
50RMB/hour
●The above quotation is the production fee, not including the creative fee, which is charged separately ●The copyrights of all the works belong to ××Advertising Company, including the right of publication, the right of attribution, the right of modification, the right to protect the integrity of the work, as well as the right to use and the right to receive remuneration. The right to remuneration, the specific charges according to the customer's requirements to be negotiated ● The above offer does not include taxes, illustration fee final payment amount should be based on the above offer plus 6% sales tax.
Calendar
Decorative painting
Book cover
6. Internet advertising
(1) Banner (Banner Ads):
Banner ads are a picture showing the content of a merchant's advertisement, which is placed on the advertiser's main page, and it's the most basic form of advertisement in the Internet advertisement, which is generally made using the GIF It is the most basic form of advertisement in the internet advertisement, usually using GIF format image file, which can use static graphics, or can be spliced into animated images with multiple frames. Design cost: 500 yuan / (from)
(2) Button (button ads, also known as logo ads):
Generally made into a corporate logo, can be directly linked to the relevant pages according to customer demand, suitable for a certain degree of visibility of enterprises to carry out publicity on the Internet. Design cost: 200 yuan / a (from)
(3) Floating Icon (mobile icon, floating ads):
Can be based on the advertiser's requirements and combined with the characteristics of the web page itself to design a floating track, the ads in various forms, the expression of flexible, can be either a product image or corporate identity can also be based on the characteristics of the product image design, has a very high It has a high exposure rate and is the most popular advertising product among online ads. Design cost: 300 RMB/pc (from)
(4) Opening Window (pop-up ads):
The mainstream of online advertising, i.e., the advertisement page that pops up when you open a page without clicking it can be linked to the relevant page to publish more content. Design cost: 800 yuan / one (from)
Commission obtained from the completion of other business (including market research, etc.) entrusted
Income from advertising agency fees for newspapers and magazines
(VI) Financial Statements
Income Statement
Prepared by: × × Advertising 2004.----2008 Unit: 10,000 yuan (loss expressed as "-")
Items＼Year
First year
Second year
Third year
Fourth year
Accumulative
(1) Revenue from main business
16.92 <
20.8
28.4
35.2
101.32
Minus: Cost of operations
12.06
13.7
18.14
20.2
64.1
Operating taxes 6%
1
1.22
1.6
2
4.82
(2) Profit from main operations
3.86
5.88
8.66
13
32.4
Plus: profit from other operations
2.8
3.36
4
6
16.16
minus: operating expenses
3
3
3
3
3
4
13
Administration costs
0.5
0.5
0.8
1
2.8
(3) Total profit
3.16
5.74
8.86
14
31.74
LESS: Income tax 33%
1.04
1.8
2.9
4.6
10.34
(4) Net Profit
2.12
3.94
5.96
9.4
21.42
Chapter 7: Entrepreneurial Teams
(1) Entrepreneurial Teams Brief description
The project proponent and others have in-depth study of the said advertising planning and advertising media, and the relevant team members have experimental operational practices and adhere to a more in-depth business xxx.
(2) Business plan statement
This company's business plan broadly describes the entrepreneur's business philosophy, and in the future, after all our decisions will come from mutual inspiration among the top. We are carrying out the company's pre-preparation work, we will carry out technical and managerial reserves.
We hope to present you with a complete and clear business plan, and we look forward to being corrected on any omissions due to our personal limitations.