1. The Economic Herald reporter learned from the Jinan Municipal Bureau of Commerce that Jinan will build a number of live streaming economic bases and industrial live streaming economic clusters, and promote the live broadcast and short video production industry to become an important emerging industry in our city. Build Jinan into a well-known headquarters base in live stream economy. According to the "Implementation Plan for Developing E-commerce Economy and Building Live Streaming Economic Headquarters Base in Jinan" released on the 22nd, Jinan will cultivate and introduce more than 20 national famous live and short video economic headquarters, 100 influential MCN institutions, more than 300 popular online brands, more than 5,000 live broadcast rooms, and 10000 home appliance companies for online celebrity live broadcast.
2. Plan to build an economic innovation base for live streaming, attract and gather domestic high-quality live streaming e-commerce platforms, live streaming organizations, live streaming e-commerce brokerage companies and live streaming e-commerce service organizations, and provide strong carrier support for the economic development of live streaming. Including Qilu Innovation Valley Live Base, Hanyu Jingu Media Port Live Base, Smart Blue Ocean E-commerce Enterprise Live Base and Xicheng New Media E-commerce Live Base. In order to expand a number of new media subjects in the live streaming economy, increase support, build a "new media capital", gather new media platforms, introduce the headquarters of live broadcast agencies, cultivate short video production live broadcast agencies, and incubate MCN institutions.
3. Promote e-commerce live broadcast, do traditional business, promote industrial transformation and upgrading, and create a characteristic e-commerce live broadcast cluster. That is, industrial park live broadcast cluster, professional market live broadcast cluster, commercial complex live broadcast cluster, cultural tourism comprehensive live broadcast cluster, agricultural and sideline products live broadcast cluster, manufacturing live broadcast cluster, cross-border trade live broadcast cluster and exhibition live broadcast cluster. It is understood that Jinan will support the construction of a dynamic economic base and a dynamic economic industrial cluster. Guide the base (cluster) to adopt policies such as rent reduction and fee reduction, and attract, cultivate and introduce a group of MCN institutions, content production teams, advertising marketing, product supply chain, express logistics, etc. to support the cultivation and introduction of live broadcast professionals. Guide universities and vocational colleges in Jinan to set up e-commerce anchor specialty, and encourage MCN colleges and schools to jointly build professional training (internship) bases. Support e-commerce companies, MCN institutions and other entities to cultivate and incubate online celebrity anchors, and give corresponding support to their cultivation, incubation, online celebrity number and conversion rate. Support the cultivation and introduction of well-known domestic supply chain integration institutions for full chain integration. Support the financing of economic entities. Give full play to the role of funds and comprehensively improve the ability and level of e-commerce live broadcast. Plan and hold a number of live streaming economic activities with Jinan characteristics and industry influence, and launch the brand of live streaming economic headquarters base.