With a history of nearly 3 years, Pingzhou Jade Market is one of the four major jade markets in China and one of the three major jade processing, production and wholesale bases in Myanmar. After a large number of energy-intensive enterprises moved out, Pingdong Village fully integrated resources and planned the land for each project of Pingzhou Jade City one by one. In the new century, people in Pingzhou are thinking about how to upgrade the jade market in Pingzhou. How to improve the competitiveness of homogeneous market differentiation? They deeply realized that only by using Scientific Outlook on Development and injecting the essence of "culture" can jade articles have aura, make the market vibrant, make famous cities distinctive and make people and jade form a life. Therefore, from the perspective of cultural strategy, Pingdong people have formulated a strategic concept of building the "East Core" of Guicheng culture.
As a result, the first town-level cultural strategic planning in Foshan, Guicheng Cultural Development Analysis (Strategy) Report, was published.
When the reporter walked into Pingzhou Jade City for an interview, Liang Xiqi, secretary of the Party General Branch of Pingdong Village and director of the village committee, introduced the general situation of the development of the Jade City to the reporter one by one: "Guicheng built the Daqian Denghu Cultural Center, which is in line with the Ersha Island Cultural Center in Guangzhou City and the Haixinsha Cultural Square in the Pearl River New Town under construction, making it the two major cultural positions in the metropolitan area of Guangfo and Buddhism; Pingzhou Jade City shoulders the heavy responsibility of the "East Core" of Guicheng's cultural strategy, and surrounds the core Qiandeng Lake area together with the south water town of Diejiao in the west, forming one of the backbone of Guicheng culture.
The Nanhai District Government has positioned Pingzhou Jade City as a commercial scenic spot with rich Chinese jade culture characteristics and a jade seal on the Guangfo metropolitan area. "
In the interview, the reporter learned that in the implementation of the strategic concept and functional orientation of jade culture, Pingdong people spent a lot of money and made great efforts, and successively invested more than 5 million yuan to build a unique jade culture city. The overall layout is that the river landscape connects six major areas, covering an area of 3 mu and the construction scale is more than 2, square meters. Planning includes: jade processing and trading wholesale market, exhibition center, cultural square, five-star business hotel, courtyard-style boutique sales block, catering supporting services and other six functional areas.
Based on the characteristics of jade culture, Secretary Liang of the village committee said with great expectation for the future development of Jade City: "Cuibaoyuan Project is the" core "of Jade Street in Pingzhou. After it is put into use, it will integrate more cultural elements, and combine research market with tourism to attract more consumers. In the future, Jade City will also build a tourist service center to develop tourism; Jade city should be built into a good place for people to live, relax and travel. The Jade Museum under construction covers a wide range of contents.
Pingzhou Jade City, from cultural orientation to function setting, from appearance decoration to trading operation, from activity mode to service content, from production and processing to internal and external sales, permeates the elements of jade culture in all directions, and strives to build a brand-new and vibrant trading market full of jade soul, which is the hope of Pingdong people for Jade City. The industrial chain is very simple in the expression of Pingdong people, that is, to build a jade city with' front shop and back factory'. In order to build a benign industrial chain, Pingtung people have made steady progress towards this goal step by step.
In the early stage of the renovation of Pingzhou Jade City, there were more than 17 enterprises in Pingdong Village, all of which were traditional industries such as hardware, shoemaking, molds, ribbon, auto repair, etc. These enterprises occupied a large area, with low output value and little profit. Therefore, the annual income of the village Committee is only about 2 million yuan. In 24, after Liang Xiqi was elected secretary of the General Party Branch and director of the village committee, the university student village official, with the strong support of the superior leaders, led a new team and decided to fight a tough battle of enterprise transfer, industrial restructuring and enhancing the competitiveness of Pingzhou Jade City. It took them three years to demolish 6 factories and eliminate some enterprises with high energy consumption, heavy pollution and low output; 18 high-energy-consuming enterprises and some shops with more than 15, square meters, including Pingdong Toy Factory and Yongfa Plastic Factory, were relocated as a whole. The relocation and closure of a large number of factories means that the village collective rental income is greatly reduced, and the villagers' dividends are naturally affected. At that time, when the financial tsunami hit, many people worried that it would be difficult to attract investment after the land was vacated. During the painful period of shrinking village income, Liang Xiqi resolutely led the team to firmly implement the strategic goal of "small jade industry" established by the district and street governments. In the interview, he told reporters: "Nanhai District Government has drawn a very far-sighted blueprint for the development planning of Pingzhou Jade City. In fact, in Guicheng, a golden land, there is no way out if the messy old jade street is not rebuilt. Jade City's industry should be developed and upgraded, and it can no longer embrace a group of low-end enterprises with high energy consumption and heavy pollution. "
After a large number of enterprises with high energy consumption moved out, Pingdong Village fully integrated resources and planned the land for each project of Pingzhou Jade City one by one. Large-scale renovation of dilapidated jade street; Build a magnificent jade square; Proposed Expo Center; Remediation of rivers and so on. At present, there are 7 jade wool trading markets, more than 6 jade processing plants and more than 7, employees in the new area of Jade City.
On August 13th, 27, China Jewelry and Jade Jewelry Industry Association and Jewelry and Jade Jewelry Management Center of Ministry of Land and Resources awarded Guicheng Sub-district Office the title of "Guangdong Pingzhou-China Jewelry and Jade Jewelry Characteristic Industrial Base".
in order to attract domestic and foreign merchants to invest in Pingzhou Jade City, the local government must provide a harmonious, stable and legal business environment, such as living environment, production environment, business atmosphere, social security, tax policy, industry norms, industrial and commercial affairs, and even the children of investors' study, employment and household registration. This series of practical problems, if not solved in place, will become an obstacle to attracting investment. As the most basic administrative department, Pingdong Village Committee shoulders a heavy burden, and some problems can be solved directly, but many problems can only be solved with the coordination and help of the relevant departments of the higher government.
In order to attract more investors and stabilize the "new residents" to live and work in peace and contentment, Pingdong Village has built a community health medical station. On the basis of implementing the unified medical insurance system for rural residents in Nanhai District, villagers can be reimbursed for hospitalization for the second time. All eligible shareholders who visit the community medical station can also reimburse 5% of the outpatient expenses; In 28, Pingdong Village invested 3.5 million yuan to build a new modern kindergarten. Invest 5, yuan to update the teaching equipment of Pingdong Primary School, so as to solve the problem of schooling difficulties for villagers and outsiders in time. These practical difficulties that have troubled investors have been solved, effectively promoting and ensuring the benign operation of the industrial chain. Secretary Liang told reporters with deep understanding: "The industrial chain is a system. The formation and consolidation of this system needs the support of a grassroots government that does practical things for the people and does good things. Any break in the industrial chain will be half the effort. " After successfully integrating the industrial chain of the upper and middle reaches, Pingzhou jade is trying to penetrate into the terminal consumer market.
experts in jade sales say that in the jade industry chain, the retail link has the highest profit. Therefore, employees all pin their hopes on the potential consumer groups to develop the Pingzhou jade retail market. To stimulate this huge consumer group, Pingzhou jade should be cheap and good. According to the market survey results, tourists from Guangzhou and Shenzhen are the main players in the market, with daily traffic ranging from 2, to 7,.
many years ago, due to the lack of industry self-discipline and scientific appraisal, the integrity of Pingzhou jade market once became a bottleneck restricting the development of Pingzhou jade. Liang Huanglin, president of Pingzhou Jewelry and Jade Association, said that at that time, some merchants sold B goods as A goods and C goods as real goods, which seriously damaged the interests of consumers and the reputation of Pingzhou jade market plummeted.
In order to re-polish the golden signboard of Pingzhou jade and restore the confidence of consumers, Pingzhou Jewelry and Jade Association was formally established at the end of 21, and soon established the "trading rules" and "membership management mode"; According to the rules of the association, jade dealers must join the association before buying and selling jade in Pingzhou. Joining the association requires two members to guarantee and pass the examination before entering the association. If there is no guarantee, a deposit of 3 thousand yuan will be paid. If there is any violation, the deposit can be compensated to the losing party. The membership system of joining first and then trading optimizes the ranks of employees and effectively prevents fraud. The constantly strengthened management mode and strict regulations have effectively standardized the trading order of the market and the behavior of operators. The association also implements the listing system of' Integrity Management Alliance', and nameplates are installed at the doors of all processing plants, processing plants and shops participating in the alliance, which is convenient for consumers to identify, supervise and rest assured of consumption. There are relevant penalties for the dishonest business practices of franchisees (people). For example, if the alliance unit commits fraudulent acts of shoddy goods, the Association will instruct the operators to apologize to customers and refund 1% of the payment, and publicly apologize on the bulletin board and the Association briefing. Those who violate the law for the third time will be expelled from the' Integrity Management Alliance' and membership forever, and the industrial and commercial departments will be informed to propose to cancel their business licenses. Due to a series of strict rules and regulations on jade trading, and a special person to handle complaints, there are few cases of cheating customers in Pingzhou Jade City. The honest business environment created by governments at all levels and industry associations has made merchants and customers applaud, and the reputation of Pingzhou jade products is restored and its performance is rising again.