With the rapid development of the economy, people's living standards continue to improve and people's consumer attitudes updated, in order to meet people's basic
survival needs, people began to pay more attention to the quality of life, the pursuit of health, beauty, fashion life. For women today, the demand for skincare products and diet has belonged to the necessities.
No matter how high or low the economic ability, more or less will have the demand, especially the high-income people. Data analysis shows that when per capita income exceeds $2,000, the demand for the beauty industry will increase by 10%, according to the current consumption of women aged 20 to 45 years old accounted for 64% of the medical beauty consumers in the town.
Currently, China's current medical aesthetic consumers are around 90 million, and this proportion will increase according to the growth of the economy. The Science and Technology Foresight Institute predicts that the growth rate of GDP in 2020 will be the same as in 2019, and our cosmetology industry, which is an emerging service industry, has a current market capitalization of $300 billion.
And will also grow at a rate of 15% per year, millions of people employed in the beauty industry and millions of beauty companies injected heralded the transformation of people's consumption structure, the epidemic and the epidemic near the end of the period, the fastest resumption of work and the fastest profitability of the Internet industry, on the recent WeChat published big data to show that the fastest resumption of work for the beauty salon and nail industry, the industry WeChat The number of payments is 356% higher than in previous years, and the beauty industry is recovering at a very fast pace.
Future trends in the beauty industry:
First: chaining, branding, technology direction.
For our industry, we are facing the group is mainly C-end customers, C-end customers are also more and more choices, more and more demanding on the product, for the highly transparent information technology today, the cost-effectiveness of the product will be an important factor in the marketing of purchasing power. On the other hand, the beauty industry and services are becoming more and more segmented, the technical level of the product will be an important factor affecting the market in the future. The beauty of the business model, from a single to diversification, brand chain, the Internet + brick-and-mortar fusion, the formation of O2O, B2B, B2C, C2B model.
Second: the integration of the beauty industry intensified.
The last two years of the beauty industry is a major turning point in the year, the future of suppliers, channel players and stores mergers and acquisitions and hosting will become an important means of cross-regional expansion.
Third: "Light medical aesthetics" will become the future trend of the industry.
Non-surgical plastic surgery is more likely to be accepted by the public, because the "light" approach is more flexible, easy to operate, fast and safe. In addition, non-surgical plastic surgery is relatively low-cost, shorter recovery time.
Fourth: the improvement of the quality of service and the continuous updating of the sales concept.
Traditional consumer concept of change, the previous price of everything as the core, the market principle is that prices fluctuate up and down around the value, people with the pursuit of service experience, price sensitivity in the relative reduction of the sensitivity of the experience increased, especially in our beauty industry.
Fifth: staff skills training.
Relatively speaking, the cost of training is very high, but the cost of not training is higher. This is why there are now so many companies, preferring to pay a salary, free of charge to train employees. For businesses, long-term competitiveness core competitiveness is the king. The core of the service is people, the beauty industry is becoming more and more youthful, customers are also more picky, so for our business, diversified business model and high-quality talent is now the most important factor in business requirements.
Sixth: the application of Internet e-commerce.
From the resumption of work during the epidemic and the epidemic near the end of the stage of the situation and profitability, the Internet industry is the fastest and the fastest profitability, especially at the present time, many entities face losses and closure of enterprises, the rapid growth of the e-commerce industry, the application of e-commerce network is the enterprise can continue to survive or can be competitive essential weapons. A single offline or a single online are very difficult to re-establish a foothold in the present, we have to develop to O2O.B2B.B2C.C2B **** survival mode.
Seventh: the upgrading of digitalization.
Digitalization is the entire marketing process and management process to achieve digital informatization, such as: daily work, customer relations, employee management, store management and then a platform to achieve. For the beauty industry for the degree of digitalization is not high enough, most of the beauty salons are still stuck in only a platform to open a store, through the platform statistics of members of the information, and did not make full use of Internet technology to increase the store operation of new business value-added points.
The eighth three-dimensional operation.
2020 will be the year of large-scale application of 5G, a lot of new technologies will certainly appear, the operation of the physical store will be a disruptive impact, for example, in terms of customer care, in the application of 5G, the use of VR \ AR technology, the customer does not need to come to the store can be in the 3D environment, to feel the store environment and services, and this is not the same as the movie, there will be no vertigo, and the cost will fall to the cost of each store, and the cost will be reduced to the cost of each store, and the cost will be reduced to the cost of each store. And the cost will be reduced to every store can be applied, in the application of 5GVR, the real estate industry has long been invested during the epidemic, and the effect brought is very objective.