When the expectation is equal to or less than the demand, the user is satisfied with the status quo, the need to explore new opportunities in order to give the user to provide new opportunities, which in turn generates a new expectation;
When we do the demand analysis, the value of the analysis is relatively weak
When we do the analysis of requirements, the analysis of value is relatively weak, and often when we receive a requirement, we will directly fall into the realization, and do not think about the goal and vision of the requirement;
(1) from the perspective of the goal, the goal is often empty, are some of the qualitative description of the four seas, too macroscopically, the lack of directionality;
(2) from the perspective of the user, there is no need to find out the value of the requirement for the customer and the interests of the customer. It is difficult to enhance user satisfaction;
The goal is the purpose to be achieved by the demand, and there are usually three ways of describing it:
(1) Qualitative description: from the overall attributes, trends, and macroscopic descriptions, which are empty and unable to define the scope of the demand; e.g., to provide the means of information technology of big data, cloud computing, and Internet of Things to solve the problem of efficiency of intelligent education;
(2) Quantitative description: from a micro point of view, will use specific, precise data description; follow the smart principle, specific, measurable, achievable, relevant, and time-limited description;
(3) Scenario description: describe the user's expectations through the story scenarios;
(1) Visiting and inspecting: to see the needs; the relevant personnel through the visiting and inspecting the status quo to leave the status quo , see the expectations; relevant personnel is easier to generalize the highly abstract qualitative description, which in turn causes difficulties in communication, the need to restore the user's observations, so that the problem scenarios, in order to understand his goals;
(2) competitor movements: threats, challenges brought about by the demand; through tracking competitors and competitor analysis, take the initiative to find gaps, competitors will bring certain threats and challenges, which in turn (3) Hot spots and new technology trends: the demand brought about by trends; focus on the value brought about by the development of new technologies, or new points of opportunity;
Problems raised by relevant internal personnel, relatively clear, after mature thinking, has recognized the gap between reality and expectations, the need to effectively identify the "problem scenarios";
Mainly through the "restore the appearance, analyze the reasons, *** business decision-making" way of communication;
How to find new "opportunity scenarios"?
The development of opportunity scenarios is mainly carried out through the three perspectives of new business, new technology, and new people;
New business will bring the opportunity of new products and projects, and some experts can be collaborated to discover the current and potential new business;
(1) Chasing benchmarks: the most leading companies in a particular field of business model belong to the "future" of the growth of many companies, and the "future" of the growth of many companies, and the "future" of the growth of many companies. (1) Chasing benchmarks: the most leading companies in a particular field of business model belong to the growth of many companies in the "future", and new "opportunity scenarios" can be found from such a gap;
(2) Racing peers: to find out the gap with peers, and to pay attention to what peers are doing;
(3) Borrowing from other industries: the industry is integrated with each other. Mutual integration, any business in the nature of a very large number of similarities, the stone of other mountains, can attack jade;
The development of science and technology, promote the progress of life, we need to be close to life, think about what kind of problems technology can solve, and what kind of new opportunities to create;
(1) pay attention to the new technology routes, the application of trends, from which to get inspiration;
(2) Focus on customer's business problems, pain points, or regrets and inconveniences in the current system;
The different values of people in each era lead to the characteristics of the people in each era, and due to the difference in the characteristics, it leads to the difference in the lifestyles of the people in each era, which affects the degree of acceptance of the new things and the attitude of each individual;
For example, the people in the 80's-90's are more likely to accept the Internet products than the people in the 60's-70's. For example, people in the 80s and 90s are more likely to accept the convenience of Internet products than people in the 60s and 70s;
When problem scenarios are identified, or new opportunity scenarios are developed through new business, new technology, and new people, then it is necessary to define them clearly;
(1) Business: Explain the problem or opportunity from the perspective of the business;
(2) Objectivity: Describe the problem in a persuasive manner, keep the objectivity of the problem, and avoid subjectivity and objectivity. objectivity of the problem without subjective judgments;
(3) Matching: each level of management has a corresponding focus, for example: the goal vision is for the senior readers, so the definition of the problem needs to be matched with the focus of the senior perspective;
Determine who is affected (who), what impact on them (what), and what kind of consequences;
(1) clear and specific references;
(2) matching perspectives and clear impacts:
(3) reasonable inferences and clear hierarchies;
(1) analyzing causes: disassembling the problem, determining whether it consists of sub-problems, or determining that the problem arises from a cause-and-effect relationship, and identifying facilitating and hindering causes;
(2) clarifying Solution: propose an effective solution, when describing the solution, it should provide a macro perspective, emphasizing the specific strategy;
(3) Refinement of a sentence goal: the results of the "implementation + effect" to describe the description of the description of the business state, the value of the state;
(3) The goal of the "implementation + effect" to describe the results of the description of the business state, the value of the state;