Menian's marketing model adopts the "five-in-one" marketing strategy combination of "product-price-channel-promotion-service".
Specifically, it includes five aspects: the implementation of optimized customer attraction strategy, the implementation of streamlining marketing cost strategy, the implementation of optimized chain brand strategy, strengthening the "Internet +" marketing strategy, upgrading service marketing strategy.
Problems:
1, the product package strategy to bring customers in the process of physical examination of personalized service experience is insufficient.
2, the company's marketing team's internal attrition caused the cost of pricing strategy is slightly high.
3, "beauty
II years of health" chain brand channel publicity effect is not enough.
4, the company's implementation of the "Internet + physical examination" promotional model needs to be improved.
5, the company's health service management for customers after the physical examination is not in place.
The product strategy covers a wealth of physical examination projects to meet the needs of customers for physical examination, but the phenomenon of homogenization exists; the price strategy launched a price range of physical examination packages, cost-effective and competitive, but the content of the package project needs to be adjusted.
Channel strategy has established a combination of online and offline marketing channels, but the network channel needs to be optimized; promotional strategy has adopted a combination of promotional tools, but promotional costs need to be controlled.
Service strategy adheres to the customer-centered approach and introduces intimate services, but the customer service after the physical examination is not enough.
These problems led to the marketing strategy is not attractive enough, the role of the role is not obvious, market share has declined.
Expanded:
Real significance of researching the marketing model of Meinian Dahua Health
1. The research of Meinian Dahua Health's marketing strategy is the need to change the current situation of corporate marketing. Figure out the current marketing status quo and its marketing strategy is scientific, in order to combine the company's status quo targeted improvement, from the new search for the company's marketing direction, so as to establish a scientific and reasonable marketing planning, to promote the company's market development.
2. The research on the marketing strategy of Meinian Health is the need for the development of the company's operation. The marketing of MNU Health Shanghai is also an important part of the management of the enterprise, and the effectiveness of its work is related to the ultimate profitability of the enterprise, which determines the turnover of the enterprise in a year, and even has an important impact on the core competitiveness of the enterprise.
So the study of the marketing strategy of Meinian Dahua Health can help the company to quickly locate the marketing objectives, improve the effective degree of operation, so as to gradually form its own characteristics and advantages in the market, enhance the core competitiveness, and promote the development of the company's operations.