The development trend of e-commerce includes six aspects:
1, the depth of development.?
E-commerce infrastructure will be improved day by day, supporting the environment gradually tends to standardize the depth of the development of e-commerce enterprises to further expand the depth of e-commerce, e-commerce enterprises will be the upstream and downstream stakeholders united to form a more efficient strategic alliance, *** with the pursuit of greater benefits.
2, personalization trends.
Personalized information needs will become stronger and stronger, the depth of participation in personalized goods has become inevitable. Personalized customized information needs and demand for personalized goods has become the direction of development, consumers will be personal preferences involved in the design and manufacturing process of goods.
3, the trend of specialization.
Specialization trend has two aspects, one is for individual consumers of the trend of specialization, to meet the consumer's personalized requirements, to provide specialized products and professional services. The second is the trend of specialization for corporate customers.
4, globalization trend.
China's e-commerce is bound to the world, but also will face the world's e-commerce strong hand of serious challenges. E-commerce to China's small and medium-sized enterprises to develop international markets, foreign e-commerce enterprises will also strive to develop the Chinese market.?
5, regionalization trend.?
Based on China's national conditions to take a focused regionalization strategy is an inevitable way to effectively expand the scale and effectiveness of online marketing. China's e-commerce regionalization trend and internationalization trend is not contradictory.
6, integration trend.
E-commerce sites are gradually moving towards a new integration, including similar mergers, complementary mergers and strategic alliances.
One is the merger between similar sites. At present, a large number of websites belong to the "duplication of construction", the same or similar positioning, business content convergence. The result of fierce competition can only be a small number of companies ultimately win, in a weak state of the site inevitably be annexed or out of the game.
The second is the complementary merger between different categories of websites. Those in the leading e-commerce enterprises in many aspects, although there is a great advantage, these have the basis and prospects for the development of the site in the process of expansion must take the acquisition strategy.
Third, strategic alliances. Due to the two major trends in the development of e-commerce, coupled with each site is limited in terms of resources, customer demand is all-encompassing, so different types of websites in the form of strategic alliances to collaborate with each other will inevitably become a necessity.?
Expanded:
The general characteristics of the current market development of global e-commerce:
1. The first characteristic is towards agglomeration. Over the past 10 years, the global e-commerce market development are gradually toward the head of the players to gather, I believe that the future of the global mega-players may be two or three.
E-commerce as a form of retail industry, did not escape the basic laws of the industry, over the past 100 years, the retail industry is gradually towards the head of the agglomeration, that is to say, the bigger the more efficient, the lower the cost, bring the social value and the consumer experience is better.
2. The second feature is that the future global e-commerce companies must be internationalized. Single-market players are difficult to survive for a long time, after your success in China, if you can not quickly internationalize the whole world to do a good job in the e-commerce, 5 years, 10 years later may be very dangerous.
For example, "borderless retail", which has transcended the concept of online and offline, everything back to the origin, back to the consumer as the center, in-depth insight into consumer demand.
3. The third feature is the deep combination of e-commerce and offline industries. It is not the general sense of online and offline infusion, not O2O, but the depth of the integration of business models and complementary.
Borderless retail is hoping to face the future complex and changing scenarios of consumption, while the integration of the back-end supply chain, brand integration, price integration, service integration, so as to be able to meet the different and complex needs of consumers at any time and anywhere.
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