Both of the above are well said.
Be sure to do some personal research before you start a business.
The situation in Chaonan Electronic City: about the operation of electronic component traders of Chaoshan nationality in Guangdong East Electronic City.
Specific business
Main business device types: transistors, SCRs, field effect, three-terminal voltage regulator, magnetic sheet, electrolytic, capacitors, bipolar plate, integrated, IC single-row integrated, SMD integrated, SMD optocoupler and so on.
The author visited 36 small merchants in the Guangdong East Electronic City, of which 6 were women. The average age of 37.4 years old, the level of education: including high school 5 households, junior high school 3 households, elementary school 1 household, the other do not want to disclose.
Business situation is as follows: the average time of tenants in 6.35 years, the longest 14 years, the shortest 1 week; the first investment capital average of 136,400 yuan, up to 500,000 yuan, the minimum of 20,000 yuan; the average annual income of 59,000 yuan, the maximum of 120,000 yuan, the minimum of 12,000 yuan. The main expenses are rent and taxes, etc. The rent for the store near the main street is 0.9 million yuan per year, payable once every three years. Taxes are more than 3,000 dollars a year. The first investment capital is mainly used for rent and inventory, one of the bosses surnamed Lin and his friends to do integrated business, just moved in a week, the first investment capital of 500,000 yuan, inventory accounted for more than 400,000 yuan. Sales channels are retail and wholesale, mainly wholesale. Merchants generally reflect the integration of high investment and high income.
The author visited the merchants of the Chen store in Chaonan, Guangdong East Electronic City view is: basic satisfaction, okay attitude of 30%, satisfied with the attitude of 10%, and 60% of the merchants said the current market downturn, business is difficult to do.
Reflect the problem
Profit is not good, the market is depressed, business is not good, the local government does not support, support can not, most of the move to Shenzhen. There have been more than 400 transferred to Shenzhen. 7,8 years ago the prosperity has ceased to exist. Another is the production of backward devices, many of which are labor-intensive, packaging is not good, is packed in cardboard boxes, technology, equipment backward. Chendian Yuedong Electronic City interviewed merchants have reflected that in previous years there are individual merchants to fake for real, substituting good, resulting in bad reputation. They also reflected that the tax is not standardized, in 2000, the local tax was 160,000 yuan per family, which scared away a number of Sino-foreign joint ventures. The transportation problem is that Yuedong Electronic City is located in Chaonan District of Shantou, and the transportation is closed compared to Shantou city. The publicity of Yuedong Electronic City is not enough.
There are not many varieties of electronic components, unlike manufacturers in 2000, products are many. This has led to the customer base to engage in scientific research experiments or other electronic
Device maintenance of some of the necessary parts lack, to run to Shenzhen to get the goods.
There is also a reflection of the rise of electronic markets in Shenzhen, such as the new Asia, Saige, Overseas Chinese and other professional electronic city.
The merchants reflect Shenzhen has more space for development, Shenzhen local government support, from capital, infrastructure, environmental support is very large. In terms of technology, the introduction of foreign advanced technology equipment production lines in Shenzhen is more.
When asked if Shantou to build a professional electronics market to consider moving to Shantou, a merchant said it is impossible to move, can not go, has been settled in Chaonan Electronic City has a certain reputation, there are certain old customer base. There is a do triode merchant said not to go appropriate, he felt to go to Shenzhen side is not appropriate, where the electronic components manufacturers, fierce competition. There are also two merchants with a wait-and-see attitude. In the 11 clearly expressed attitude of the merchants, there are 5 households to consider moving to Shenzhen.
The feasibility and necessity of establishing an electronic market
Shantou is the center city of the eastern part of Guangdong Province, with convenient transportation, and moving to Shantou solves the problem of traffic congestion.
Shantou to establish a professional electronics market can promote the development of the electronics industry in Shantou, the development of the electronics industry to drive other related industries, such as the toy industry in Chenghai, but also to promote the Shantou University of electronic technology research and development work. University of R & D work smoothly, thus bringing technical support to the electronics industry in Shantou, to promote its rapid development.
Yuedong Electronic City also has a certain number of fixed old customer groups, Shantou University Electronics Department and other colleges and universities consumer groups, as well as the local electrical appliances Yuan accessories stores.
The disadvantages faced by the Yuedong Electronic City to overcome one by one. Regulate taxes, enhance transparency, introduce foreign investment, provide lower concessions, three years of land tax exemption, rebuild the integrity of Shantou, with the spring tide of action to create momentum.
The government should play the role of macro-control to promote foreign investment and guide the economic development. The introduction of foreign capital and its production line, used to update the Chen store's obsolete equipment.
Attachment: Yuedong Electronic City
Yuedong Electronic City is one of the largest open electronic products wholesale and retail market in the country, occupying 15,000 square meters of land, with a construction area of 41,000 square meters, with 728 stalls, 180 sets of commercial and residential buildings, with a total investment of 150 million yuan. Electronic City supporting water, cable television, program-controlled telephone, fire facilities, bulletin boards, broadcasting services, etc., Hi Yo two motorcycle road, motorcycles can be driven directly to the third floor, in addition to banks, post and telecommunications, industry and commerce, taxation, security and other services and facilities are readily available; the electronic city is mainly engaged in a variety of series of components, household electrical appliances, communications equipment, audio-visual equipment, etc., the electronic city. The products are complete and inexpensive. The shopkeepers of the electronic city can sit inside the store to receive customers from all over the country to buy goods, they also provide services through the customers all over the world. Mail order is a non-meeting transactions, as "buy cattle across the mountain", how to make this service so that customers can rest assured that the satisfaction of it, Chendian Town, a young entrepreneur Mr. Cai Zhenrong said well, "the current market competition is very fierce, the survival of enterprises rely on the development of the enterprise: scientific management within the enterprise, the majority of consumers to participate in the quality of the components are guaranteed, excellent service and reputation.
Suggestions for the development of electronic market in Shantou
Wang Xuejun
1 Shantou, as a special economic zone, geographically superior to further increase the level of utilization of foreign capital, and promote the development of national industry. Study and formulate effective measures to improve the level of utilization of foreign capital and eliminate the practice of utilizing foreign capital against the principle of mutual benefit. It is also necessary to prevent choking and stopping the utilization of foreign capital just because there are problems in the utilization of foreign capital.
2 government departments to support the development of the electronics industry, industrial development, will be able to improve the source of products for the electronics market, reduce costs. Electronic enterprises can implement brand-name strategy. In the process of creating a famous brand, enterprises to improve their own quality, talent management, product quality. The overall strength of the enterprise has been improved, laying the foundation for its future development. Of course, this will be a long-term process, we need to have a strong brand awareness, but also to pay a lot of time, money and effort.
3 electronic market to develop, will be supporting the development and production of products, and electronic information technology to transform traditional technology to provide equipment, but also for consumer electronics on the level, on the scale of the economy to enhance the competitiveness of the international market, we need to make unremitting efforts to electronic production technology workers. So we need to introduce talent, retention of talent.
4 Improve the investment environment, Shantou credit and image, the development of the local economy. Only when the economy develops, there is a demand for electronic products, the market can be bigger and stronger.
Shantou if you want to develop a professional electronic city, you need to learn from the successful experience of the development of other regions, and more importantly, according to their own actual positioning, to create a good consumer environment, innovation and standardization of the quality of leased counter-style business, price, after-sales service, management issues. For example, drawing on the successful experience of Zhongguancun Electronic Market. Since 1999 to the present, in the Zhongguancun market in the Sea Dragon, Pacific, Silicon Valley has been a three-legged tripod, the three major electronic markets are more than 10,000 square meters of business area, the least number of booths Silicon Valley also has 520. In many years of competition, Zhongguancun's three giants Pacific, Hailong and Silicon Valley computer city each gradually formed their own unique market positioning, to mismatch business to maintain their own shopping group.
Pacific positioning fashion, boutique, favoring high-end, good shopping environment, grabbed most of the notebook, digital consumers and some of the DIY users; and Hailong rely on a good location and more counters, the advantages of the majority of the DIY users of the coveted; and Silicon Valley Computer City is mainly wholesale, to become a wholesale distribution center of the products in the Zhongguancun.