First, the excellent product manager should have the "Internet thinking"
What is a good product manager? In the end, it is a collection of multiple hard goods skills? Or a way of thinking?
The answer may be different levels, but I think the excellent product manager is itself contains the Internet way of thinking and product to solve the needs of the people.
A good product manager must not design a product for the sake of the product, but to consider a viable business model. Only viable business model into a fixed business model, only to begin to consider the product to carry, to provide better service, better experience, so that the user retention, the interconnection of cash.
Second, most of the current "product managers"
So what are most of the product managers practicing now?
The product manager is burdened with the demand for not getting the right to speak, can only favor the implementation of the prototype drawing output PRD documents, the main function of the logic to get clear, the business can run smoothly. To complete a module, a page, or even a new version of the online task can be handed over.
On the surface, this is indeed the work of a product manager. But to become a good product manager, I always think there is a lack of a big direction, the strategy of the business model can not become a closed loop, there is no market prospect? This is not at all a product manager to decide, because the company's good and bad, life and death do not need you to bear the responsibility.
Excellent Internet product manager before, I think there are four points are basically to have
- Design aesthetics: to be able to identify the beauty, excellent product design
- traffic thinking: from the source of traffic to the distribution of traffic, and finally traffic cash
- operation ability: basic operation of the operation of the discourse, the basic operation strategy
- product structure: product module demolition, information, information and communication, and the distribution of the product, and finally the distribution of the product. Product structure: product module dismantling, information structure dismantling
Third, product managers are required logical thinking ability?
When it comes to product managers, people inside or outside the circle. It is believed that the first element of the product manager: logical thinking must be strong.
When it comes to logical ability, I've always thought it was very empty. It's hard to understand what you mean by "strong or weak logic".
From baidu wiki
Logical thinking ability is the ability to think correctly and rationally. That is, the ability to observe, compare, analyze, synthesize, abstract, generalize, judge, and reason about things, and the ability to use scientific and logical methods to accurately and methodically express one's thinking process. It is very different from image thinking ability.
The performance of logic can be in the thinking, can also be in the behavior, can also be in the speech, but does not include all aspects of the work of the product. So I think judging product managers by their logical ability is the wrong way to judge how good, good or bad they are.
A friend said, "A product manager's meticulous demand, rigorous page path, and fine functional logic is also an excellent judgment standard." And the above 3 points precisely need is the so-called "logical thinking"
But really in the complex environment, different resources in the Internet team, tightly rely on logical thinking is not enough. The product manager's position is at the top of the project, but it encompasses the entire life cycle of the product.
Communicating with people, transforming the product, and making revenue for the team are the three points that need to be tightened.
Fourth, the excellent product manager is an excellent integrator of resources
I once encountered a case, during the Tencent work. There are 2 product managers of different ways of dealing with the team in the team's direct benefits and team recognition is very different.
One product manager A, when encountering demand resources were seized, tried to raise the priority of the demand or even justified to fight for resources in their own projects, and then pushed for resources to operate the online product after the eventual launch of the feature.
Another product manager, B
, would have fought for the same thing.
Another product manager, B, would have fought for the same thing, but saw that it was difficult to just put the requirements on the back burner, and as a result, the requirements were repeatedly delayed, and not many of his products or features went live in a quarter.
B eventually chose to leave and change jobs. A became a core member of the department and carried the KPI banner.
Seeing this case, you might say it's the team's problem. First the team didn't have the resources why didn't they hire? The second team met strong people, the department leader did not do a good job of responsibility?
Back to what was said earlier, logical thinking. You will find that the logical thinking of product managers in such an environment insignificant. Only through the integration of resources, so that their products or projects on-line, access to users. Such integration of resources is not limited to the integration of resources in the team, integration of people in the community, development, UI, and ultimately make the project online. This is also one of the abilities of a good product manager
Whether or not it is profitable, users have not grown. But it has become a valuable experience
Fifth, excellent product managers are good at seizing the wind
Lei Jun said: "Standing on the wind, the pigs will fly"
Product managers, in addition to the above resource integration, but also be good at discovering the wind and opportunities. A good business model can not be separated from the opportunity to choose what kind of track determines the road in the long run.
From 18 years of small programs, to today's 5G preheating. Excellent product managers are already seizing the wind, attacking the most likely business models, and waiting for the wave to hit to drive product user growth.
Looking back at the traditional enterprises now, they are all revolutionizing towards information technology and Internet capabilities. Good at grasping the wind mouth of the product manager will research the progress of the industry, such as Clove doctors look at the medical industry, the construction of information technology. For example, the smart home, looking at the opportunity of the mobile Internet of equipment
Six, how to become a good product manager?
Back to the title, in the red sea of product managers. How to make yourself stand out and become an excellent product manager? I think the career development, to keep the original intention.
Just like I built the PMTalk product manager community myself, every product manager has the luxury of making their own products and changing the world for the better.
Even when I work overtime and stay up late, I still keep reviewing and outputting product cases, and communicating with cross-discipline product friends offline on weekends, which has gradually helped me get out of the limitations of being a product manager: documentation, prototyping, and even logical thinking.
It's not enough to be good at discovering possible Internet cash opportunities, it's more about trying to do it and sticking to it. Constantly learn the case for product skills of professional managers through the Internet ocean, while applying them to possible business opportunities.
Take the work as a case to try again and again, even if the company is not in, the team change, the core ability of the product manager has long been precipitated in their own body and mind.