2, market demand decline: affected by the adverse events, consumers may reduce the demand for the brand's products, which in turn affects the distributor's market sales;
3, the distribution value is reduced: the adverse events will make the brand's product The market value of the branded product will be reduced, which in turn will affect the distribution value of the distributor, and may be subject to the manufacturer's adjustments and changes;
4. Shortening of the business use cycle: Once an adverse event occurs, the market use cycle of the medical consumables will usually be shortened, which may lead to the shortening of the distributor's business use cycle.
Serious adverse events of medical consumables refer to the various harmful events that have occurred in the normal use of marketed medical devices, leading to or likely to lead to human injury.