Summary is a written material to review and analyze a certain stage of learning, work or its completion after the fact, it can make sporadic, superficial, superficial perceptual cognition rises to a comprehensive, systematic, rational understanding of the essence, let's take the time to write a summary of it. Do you want to know how to write a summary? The following is a summary of my marketing work 3, welcome to read, I hope you can enjoy.
Marketing work summary Part 1In the blink of an eye, xx year has passed, I do studio network marketing on a year, time really passes very quickly. From the beginning of the bewilderment do not know how to do network sales, to now their own department on the xx year performance of 178 million successful completion. This year I really grew a lot.
For the xx brand year, our planning department set the goal of one million, because in April, Mr. Yin came to us after the class, we are full of confidence in their own departments, in the annual goal and added five hundred thousand, in fact, this goal is not very high, but for our department was just established soon, and we are unfamiliar with the situation of the network sales, or a little concerned about the situation, but they just do not want to give up. Do not want to lose, since we set such a goal we must try to complete. January our performance is not ideal, February because of the activities, so the performance is relatively considerable, do two hundred thousand, for the planning can be considered, but that is combined with the offline activities to do, I am not very satisfied, because we want to open up the online market, so we have not yet succeeded, and have to continue to work hard to do so. I'm not satisfied with myself, because we want to develop the online market, so we haven't succeeded yet, and we have to keep trying. Online we did Baidu bidding, through the keyword strategy, slowly improve our search volume. The website of the folk star endorsement voting activities to improve our access, so to the back of the average monthly performance can reach 10 to 15 million, the department is slowly on the right track. Brand year, the main focus is on quality, so we not only to ensure that the amount of quality is the key to the image of the site, the rhetoric of the online consultation, the store image, staff image, etc. are very strict requirements. xx year, I really don't want to do too much description, because this year I'm happy, sad, hard work, but also struggled. July's Happy Bride Competition, so that my whole nerve is popping tight, this is my first time to lead the team, and I'm very happy. This is my first time to lead the team, to be honest, I'm too afraid of failure, may be too much success in the past, the previous version of myself did not how to encounter setbacks, because I have not gone through too much experience, at home, there are mom and dad to help me, the previous door to do their own, there is a sister Li, the first encountered a problem is the first thought is that she is her, there is a her in my own just want to do a good job of their own performance on the line, and July, in the case of leading the team! In July, in the case of leading the team, know that this is not a personal thing, my every move, my change of mind, are people watching ah, I want to give others confidence, even if they are no longer tired, no matter how much do not want to hold on, have to be refreshed to do ah. During that time, I really cried many times, every day performance is not completed, each team member shouted tired, a month without rest, every day on the shift, but I can not cry in the company ah, back at home are still thinking about how to do up the performance, I can not give up, I have to let the team have confidence, although the competition did not complete the performance, but their own efforts, I was held down.
Everything is like it happened yesterday. Jiang said, write a summary of the time do not want to who are in regret, because all have passed, to summarize the time to regret, we have no qualification, the results of anything has happened, has become a fact, so even if they are in the xx year there is nothing to do well, and what success has passed. So we have to grasp is now, every failure and experience have spurred us forward, think about our five-year plan, we want to be constantly refueling, want to be closer to the goal. xx year is a critical year, now the company's three major brands have been playing the network, if we planning department is not trying to do so, how can it, others are doing our market, so we can only be forward! We will take our own department as a company to operate, focus on their own goals, we want is the performance is the market, we must spread the net wider. Planning Department exhibition performance is also key, not only online, offline we also have to work hard, since the stores can be offline online together, why do we want to put down our offline it, so everything is oriented to complete the performance target, focus on this matter, the Department of Planning will certainly be stronger.
xx New Year's bell ringing the moment, I cried. I do not know why the tears flowed down, too much emotion, because time is by no one. xx year, everyone is rumored, the earth will be destroyed in this year, but the earth is really at this moment no? I think this is the argument that people are avoiding their responsibility. xx year are we not going to survive? Do we not work anymore? No, as long as live a day, the heart must have a goal, focus on the focus of the work: market performance network. xx year, to expand our market, the meager marketing to do through, so that they do not have regrets. Go for it!
Wu so-and-so
xx January 12
Marketing Summary Part 2* year telemarketing center in the company's strong support and leadership assistance, has achieved certain results, is now on the achievements and problems and plans to do the following summary:
First, the work
The work of the center in the morning. p> Telemarketing center every morning to learn half an hour, the marketer for the various business knowledge training, and two monthly exams, the learning of the business to do a summary of the daily training has gradually improved the business knowledge of telemarketing, telemarketing work summary and work ideas.
At the same time, telemarketing also carried out a series of competitions.
1, business knowledge contest: allows telemarketers to strengthen their business knowledge, better explain to the user all aspects of the business, and better improve the quality of telemarketers themselves.
2, value-added business development contest: can improve the individual business volume, effectively complete the tasks issued by the provincial company, such contests can stimulate the enthusiasm of marketing representatives.
At the same time as the achievements, we must also clearly recognize the existence of some problems. According to the current work tasks and requirements, learn from the experience and lessons learned from the work of the * year, in * year work arrangements to do the following plan:
1, the company to do a good job of system maintenance, timely feedback to the relevant departments of the problems existing in the system.
2, in the marketing work for the various business functions, the organization of employees to learn the business and marketing skills, in the marketing work to do standardization, skills.
3, according to the task issued by the provincial company, we will "*" business monthly task of * households, "*" business monthly task of * households, "*" business monthly task of * households, "*" business monthly task of * households, "*" business monthly task of * households.
4, due to the uneven quality of customer representatives of the status quo, the center in time to formulate a training plan. Training on the one hand, relying on the center of the typical characters: "marketing champion", "service star", "progress" representatives, combined with their own marketing, service experience to teach and pass on. On the other hand, for the comprehensive quality of the weaker staff one-on-one "on-site writing" counseling. The company's marketing team has been working hard to improve the overall quality of the company's products and services.
Second, the business
In the second half of the year * telemarketing also served as * telemarketing line in the opening of the * sales acceptance line, to provide users with online number service and the city company dialing test, complaint satisfaction surveys, channel satisfaction surveys.
The telemarketing center has mainly developed the *, *, *, *, * business.
The development of value-added services is as follows: "*" business successfully customized *, "*"*, "*"*, "*"*, "*"*.
The planned value of the annual new state letter revenue is * million yuan (including customer service settlement income, artificial value-added business income, telemarketing income), as of * month *** finished *, the completion ratio is *.
Third, there are problems
In the development of the business at the same time, the marketer in the marketing process or the existence of a number of problems, mainly the work is not active enough, not enough enthusiasm, not enough patience. In * year we have to strengthen the management in this area, and solve these problems in a timely manner.
The callback users are also former old users and Ruyitong users, shutdown, downtime, refusal to visit the user is more, reducing the success rate of our callbacks.
With the increasing development and growth of outbound work, until today, some customers have received outbound marketing calls 2-3 times. If you continue to limit your telemarketing work around the four value-added services of Unicom secretary, voice-activated entertainment, weekly reports on phone bills, and dazzling bells, customers are likely to be tired of telemarketing. Therefore, in the future outbound work, my center should increase the cooperation space with the new business center, vigorously promote and recommend the company's latest value-added services.
Marketing Summary Part 3Since the late fall and early winter, the temperature has plummeted, and the ground stalls outside the school gates have turned quickly. Scarves, thickened cotton socks and gloves, thermal underwear, warm water bags and other colorful warm winter products have been listed, and business is particularly booming. At this time, our teammates for practical training only suddenly realized: why do not we also sell winter warmth products.
However, through the Q&A survey of students in the school, we found that the cooling has been some time, students - especially girls should be prepared for the ` warm equipment has been purchased, so the heart is very regretful not a little earlier attention to the weather change and the opportunity to come. This is also a lesson: because of the small investment in the stall, mobility, flexibility is also increased. It is possible to quickly change the direction of sales with the change of seasonal air.
Our small and through the school since the understanding of off-campus snack street - snack street every morning and afternoon and evening business is particularly hot, decided to lock the sales of products in snacks snacks. Do not sell insulation products because the first: the school insulation products have been saturated; the second school stalls nine out of ten are selling insulation products, competition is fierce. Locked in snack products because I heard an expert said that in China, the food industry will never be saturated. This is because the Chinese people whenever and wherever the "food" as the first need.
So we went to the food market and visited. We found that most of the snacks in the school retail stores are sold, so if we sell snacks, then the only way to sell cheaper than the price of retail stores will be bought. However, there are only a thousand kinds of snacks in the wholesale market. We were planning to sell only one kind of snacks, so that we can buy and sell them without the trouble of bookkeeping because of too many varieties and different prices. This is a kind of lazy behavior, but because it is the first time to do business, so the only way to buy and sell the affairs of the simplification is not easy to make mistakes. In order to minimize errors, we have to single out the stalls.
We have considered selling chocolate. But through the survey I found that the school students to buy chocolate will only buy high-priced brand loan, such as "Dove". "Dove" into the loan price is 6 yuan 7, and rarely into the loan number in a hundred big box above. We've set the cost of the stall at less than two hundred dollars, so it's not suitable for selling chocolate. So we've excluded beef jerky.
Lastly, we have locked in the sale of plastic packing peanuts. The reason is that the price is not high, 2 yuan / packet; there are four or five kinds of flavors, not to monolithic. And peanuts and melon seeds have always been people chewing after dinner, young and old, exegetical sales is not bad. If you really can not sell out on their own to eat, so also count on reducing investment costs.
Ask a good wholesaler, the purchase price is 2 yuan / package, the bottom into the number of credits in more than one, 50 packages / piece. This snacks in the school Dangui Park supermarket selling 3 yuan 5 a packet. We started with 3 yuan / packet selling, but many people do not think so. So in order to highlight the bottom of the product cheap and affordable, we once again reduced the price to 5 yuan two packages sold, but customers must buy two packages at once. In this way, buy more people.
The first day we set up a stall from 6 pm to 8 o'clock, close the stall after counting the number of counted sold nearly 30 packages. However, the second day was not as much as the first day, only sold less than 20 packages. The third day was the same. We were anxious and could not figure out why the business was not as good as one day to the next. Finally thought, maybe it is a single variety of reasons. Because in terms of price, we were already much lower than retail stores. So, we decided to take a few days off before setting up again. We learned this from a vendor who sells "Agaricus Jujubae". This vendor never sells just one product - "Agaricus Jujubae", but he doesn't sell it every day in front of the school, but comes back every two or three days. Because the school stalls are only for the students in the school, the market is not wide. So to ensure the freshness of the goods sold, can not let the customer tired of eating.
After four or five days, we went back out to the school to set up a stall, and the business was obviously better. After two days we sold all our peanuts.
Through this practical training we realize the following problems:
First: to have a good positioning of themselves. The mindset should be set "weak" a little, do not think that a business can earn a lot of money. I as the captain of the training team, the beginning of the teammates said: do not think of earning, as long as you can do not lose money is a victory. Because we have never done business, whether it is into the loan or sell the loan are not a little experience. This leads to the fact that we are bound to make mistakes of one kind or another. What's more, doing business itself is a risky activity, even the veterans who have been in the shopping mall for decades still have the time to capsize, not to mention us students who are just starting out! Although we did not lose this practical training, but "keep the weak" is we must always remember.
Secondly, we realize that it is not easy to earn money through this stall! Since I was a child, I have been using my parents' money, and even though my mouth is also saying that it is not easy to earn money, I really realize that the survival of the hard, or this is not enough practical training. We ordered 100 packages of peanuts and sold all of them, but with a profit of 50 cents per package, the profit was minimal. This is understandable, because you are stalls, even if the same quality with the supermarket most of the goods, stalls only to kill the price for the system to survive and develop!
Third: pay attention to the weather and changes in society, can not stick to a certain product. This has been said at the beginning of the article, try to phase if we notice the weather changes a little earlier, a little earlier action. Then this practical training may be just training training to write a summary, we may earn a lot more money. Because scarves gloves and so on just listed, really too good to sell!
Fourth: food products in China is really difficult to saturate. Despite the fact that there are so many stores in the snack street, plus so many snack stores in the school, however, we still sell peanuts very well. At first we were worried: so many snack stores, we are afraid that we only eat! However, in fact, we sold out!