Many people say, I know the home medical equipment industry is an industry that will explode, I can do it myself, why do I need to look for home medical equipment alliance?
First of all, it is true that you do not have to look for the Baoxingkang home medical equipment alliance, but you open home medical equipment stores sooner or later will be eaten by the chain is the trend, just sooner or later the problem. Many people think that they open home medical equipment stores, you can directly docking upstream manufacturers, it is true that you can dock not a small part, but most of the docking can not be.
First, because the strength of a single store is limited, bargaining power is limited, profit margins are restricted, a single store or need to go to the second terminal purchase.
Secondly, due to the rising rent and labor, storefront rent is the biggest cost of opening a store, which is the reason why many people are afraid to start although they are optimistic about the home medical equipment market segment. Baoxingkang household medical equipment alliance platform through their own research and development, to solve the problem of opening household medical equipment need large door surface to display show more goods (confidential), in this way, for the household medical equipment stores community to provide technical support, the alliance platform of more than 1,000 varieties can be displayed in the community store, without the need for too large a store. This settles the store rental costs reasonable labor costs, it will be able to ensure the profitability of a single store, and the profit is also considerable.
Domestic and foreign large home medical equipment manufacturers will not entrust their own and the brand to a single store, because a single store can not play, can not play, will not be given to a single store agent. This leads to a single home medical equipment stores product variety is not rich, not comprehensive, into the store customers a variety of needs can not be met, a single store to earn not repurchase other varieties of money, store turnover can not be improved.
Thirdly, "the art of specialization", a single home medical equipment stores the most important professional skills should be to understand customer needs, for customers to choose the right goods, that is, first of all, the category management of home medical equipment, enough work on the line. Baoxingkang household medical equipment alliance platform to solve a series of problems such as transportation, inventory, but also to provide some services, such as marketing services or on-site services, which is the added value of the alliance platform. The alliance platform also needs to help individual stores to provide differentiated services according to the geographical characteristics of the market, this is a single store can not do, the upstream manufacturers can not do.
The upstream manufacturers in the product knowledge training and marketing support will not go for individual stores to do personalized support, and Baoxingkang platform is not the same, in the product knowledge training and marketing tools more professional and more understanding of the needs of the store, the help provided by the measures more grounded, more direct realization.
Fourth, a single store even if the direct docking part of the upstream manufacturers, only to see the release of the high gross margins of the direct procurement, while ignoring the inability to ensure the continued supply and products because of the sales of geographic or personalized sales of poorly caused by the backlog of inventory and the risk of capital occupancy. Baoxingkang household medical equipment alliance platform is different, not only the supply is guaranteed, but also for different stores to transfer products in the platform to reduce the risk of inventory backlogs and capital occupation.
Fifth, the current home medical equipment, there are the following problems:
A, the number of existing stores can not meet the growing demand for the elderly in the growing needs.
B, due to the small store, the number of display goods is limited, many stores can not be and are not familiar with the Internet bridge, the amount of information transfer is small, the store can not assume the function of customer education and cultivation.
C, "a question is stupid", staff sales have nothing to say. Because the manufacturer is a single piece of medical equipment production, there is no specialized agency of the store staff to carry out a systematic store display of all the equipment function of the use of training, the manufacturer is more difficult to store staff for marketing knowledge training.
D, new product promotion is difficult, stores do not have the ability and level of marketing planning, manufacturers only know how to produce, resulting in the store marketing promotion means backward.
E, the existing home medical equipment stores lack of effective customer service awareness and effective customer file management, sales just rely on the days of income, lack of initiative, lack of service capabilities, value-added old customers did not get digging deep
F, the existing home medical equipment stores in the form of a single sales, the lack of experience, to rent instead of selling, service, meeting demonstration and other forms of marketing, lack of a variety of profit models, did not achieve the function of service, the lack of service, the lack of a single form of marketing. Profit mode, did not do the effective extension of the service function.
G, the store lack of customer experience, lack of experience for specific groups, not to mention the home medical equipment experience into the community.
4, "aging will be a huge demographic change, and everyone should be prepared for it". Especially businessmen, whether you are big or small, you need to have policy sensitivity. For the aging of the population, the elderly prevention, detection, physical therapy, care, rehabilitation, etc. are home medical equipment just need, with the health care questioning voice is getting louder and louder, the original health care needs of a large part of the people will turn to the home medical equipment, not to mention the elderly living alone, empty nest, the loss of uniqueness, dementia, the elderly group of people with disabilities, with the emergence of intelligent home medical equipment, the consumer is more need for the stores With the emergence of intelligent home medical equipment, consumers need stores more than ever to provide support and act as a bridge. There are many ways to buy, but guidance on use and after-sales service also require ground support from stores, which cannot be replaced online. For stores, the alliance also designed more value-added services, such as home medical equipment leasing, consumption of consumables, rehabilitation training courses, outsourcing of nursing services, remote health guidance, public health lecture halls, etc., are provided by the Baoxingkang home medical equipment alliance platform for stores to value-added profitability projects. The total profit margin of the store is greater than the sales of the store.
Baoxingkang household medical equipment alliance platform was established, it one hand to the upstream household medical equipment R & D manufacturers, to provide manufacturers with R & D information for manufacturers to find landing terminal; one hand to the terminal, to provide a wealth of products and services for the terminal. In short, the medical equipment stores can not do things, are given to Paul Xingkang home medical equipment alliance to do, upstream home medical equipment manufacturers can not do things, are given to Paul Xingkang home medical equipment alliance to do, Paul Xingkang home medical equipment alliance to lead the home medical equipment stores, manufacturers to embrace the group to develop.
Our reasons are as follows:
One, the policy risk is small
The publicity of the function of the home medical equipment products is allowed to use "treatment of certain diseases", rarely violated, unlike the health food can only be played on the side of the ball, the day was identified today to be blocked. Therefore, we often see the media expose, experts questioned are for health care products, and there is no negative reports specifically for medical equipment products.
Two? The effect is clear
Home medical equipment products mostly use physical therapy, with electricity and magnetism or force, etc., the patient used, immediately feel. And medical equipment products due to the use of a certain complexity, the need to use guidance to carry out for the survival of the store to leave space to buy can be multi-channel, guidance on the use of and after-sales must rely on the store to complete, while consumers used for the treatment, will be more serious against the instructions, according to the requirements to do so, the effect will generally be more obvious, the effect is clear that works, the effect of group consumption will be formed.
Three? Strong demonstration
Whether it is on-site promotions, expert clinics, or TV feature film publicity, can have a strong demonstration. This is the health food is difficult to look forward to. In terms of marketing strategy, you can use "experience marketing" to let consumers try before they pay. The first step is to use the service marketing to lock in the customers to repurchase.
Four. Strong durability
Home medical equipment products are not disposable consumables, it can be reused, consumers will feel value for money when buying. We can often hear the elderly speak, "This is not more appropriate than spending hundreds of dollars to buy drugs? The whole family can use it, and the strength of family resentment is weaker, which is something that health care products can't compare to." In salesmanship, the salesman will also start from this point, to help consumers count the fine accounts, persuasion guide.
Five, strong security
Health food will often make a real not real not fake "eat dead" or "eat bad people" events, caused by the media a burst of wild speculation, the enterprise immediately gulped. And medical device products certainly will not appear such a crisis, eat into the belly of things related to life and death, used in the body of things only with the good and bad.
Sixth, the target population is concentrated
Mainly concentrated in the middle-aged and elderly people, there is no doubt that this piece of just the gold belt of China's health industry. At the same time young people with the increased pressure of work and life, the use of home medical equipment groups are also increasing, which leads to consumer groups before and after, to provide a steady stream of customers for the store, which is also the current existing home medical equipment stores open a few years, open a dozen years, or even decades of the reason. The concept of Baoxingkang household medical equipment alliance: to serve a person, do a person's life business, to serve a family, do a family's life business, to serve a community, do a community all life business, in the store to get a good embodiment and implementation. At the same time, due to the medical device has been the existence of regulation, relative to health care products, the media strategy is relatively less difficult to develop.
Seven, high profitability
Home medical equipment products can be very profitable, lucrative enough to sell all aspects of the reasonable distribution, in order to facilitate the promotion of the market. Some home medical equipment also includes value-added consumables, in addition, some home medical equipment can also be used to free gifts relying on consumables to recover costs, some part of the home medical equipment can also be leased to get a return, relying on home medical equipment stores, but also on consumer services to value-added services, such as docking the elderly home services, after-sales maintenance services, rehabilitation training services, etc. to value-added outside of the store. These are all sources of profit for home medical equipment stores.
Children need toys, the elderly need home medical equipment products; children see other children have a new toy will want, the elderly to see other old people have a cure for the home will want; children are to slowly grow up, the elderly is to live longer.