In recent years, the government has introduced a series of policy measures to support Internet healthcare. However, how to develop, the whole industry is still in the stage of crossing the river by touching the stones.
It is understood that the patient side of the platform of Internet hospitals in Zhejiang Province is currently located in the entrance of Alipay. Users open Alipay APP, search "Zhejiang Province Internet hospital platform" can enter the platform. The platform for Zhejiang Province residents to provide online counseling, chronic disease online follow-up, family physician online contracting and other Internet hospital services.
Internet healthcare enters a new period
According to the requirements of the General Office of the State Council on the promotion of the "Internet + healthcare" development of the views of the National Health Commission and the State Administration of Traditional Chinese Medicine in September 2018 issued the "Internet Diagnosis and Treatment Management Measures (for Trial Implementation), Internet Hospital Management Measures (for Trial Implementation), Remote Medical Service Management Specification (for Trial Implementation), and three other documents.
Last year's intensive new policy to give Internet hospital legal status, marking the Internet hospital into a new period. In the view of the industry, this also means that Internet health care has entered a period of standardized development and strict regulation.
It is worth mentioning that the "Internet Diagnosis and Treatment Management Measures (for trial implementation)", "Internet Hospital Management Measures (for trial implementation)" stipulates that the state of the Internet diagnosis and treatment activities, Internet hospitals to implement access management. In order to ensure that the Internet medical service new business of medical quality and safety bottom line, the implementation of the Internet diagnosis and treatment, Internet hospital access before the provincial health administrative departments are required to establish the province's unified regulatory platform; all medical institutions to carry out Internet diagnostic and treatment activities must be the whole process of traceability, traceability, and to the regulatory department open data interface.
According to Ali Health, Zhejiang Province, the first service + supervision as one of the Internet hospital platform: as a purely public service platform, the platform to the user health as the center, through Alipay and other entrances, for residents of Zhejiang Province to provide online consulting, online follow-up of chronic illnesses, the family physician online signing of the Internet hospital services. As a regulatory platform, the platform in addition to the stationed medical institutions to provide "cloud clinic" "cloud hospital" space at the same time, through the data access to all the Internet diagnostic services to provide real-time supervision of medical institutions.
It is understood that the content of the regulation includes online medical institutions and diagnosis and treatment subjects regulation; doctors, nurses, pharmacists qualification regulation; prescription regulation; diagnosis and treatment content regulation; service quality regulation.
In addition to Zhejiang Province, a number of places have increased Internet + medical health.
For example, on January 22, the "General Office of the People's Government of Shaanxi Province on the promotion of" Internet + medical health "development of the implementation of the views" (hereinafter referred to as the "Opinions") released. The Opinions put forward: in 2020, the policy system to support the development of Internet medical and health care in Shaanxi Province will be basically established, the infrastructure support system will be gradually improved, the application of medical and health care information between the government, medical and health care institutions, and residents will be realized *** enjoyment, the comprehensive development of medical and health care services, the supply of medical and health care services will be more optimized and accessible, intelligent and precise, and the relationship between doctors and patients will be more harmonious, the "Internet + medical health" has become an important driving force for the innovative development of social services.
All kinds of capital who can dig the real gold
In the background of the standardized development of Internet health care, all kinds of capital have to encode.
The head of the Internet medical enterprise Ping An good doctor in the Hong Kong Stock Exchange main board listing transactions, the first shot of the Internet medical listing. Immediately after, Micro Medical Group announced the completion of a $500 million Pre-IPO round of financing, valued at up to $5.5 billion.
The report released by Kaidu Consulting shows that as of 2016, 25 Internet hospitals were built nationwide, and as of 2017, the number of Internet hospitals built nationwide rose to 48, and as of November 2018, 119 Internet hospitals were built nationwide.
The data released by Ali Health in its 2018 interim report showed explosive growth in the company's business lines. Among them, the revenue of the pharmaceutical self-management business was 1.601 billion yuan, with a year-on-year growth rate of 100.2%, the pharmaceutical e-commerce platform business was 225 million yuan, with a year-on-year growth rate of 234.6%, the consumer healthcare business was about 0.3 billion yuan, with a year-on-year growth rate of 125.1%, the traceability business was 0.19 billion yuan, with a year-on-year growth rate of 100.5%, and the other innovative business was 3.988 million yuan. The revenue from other innovative business mainly comes from the company's exploration of charging models in the field of Internet healthcare and smart healthcare, through the sale of family doctor service cards, receiving part of the commission from paid consultation or Q&A services, and so on.
The market that has not yet been liberalized
In the Internet+Medicine and Healthcare segment, in addition to Internet diagnosis and treatment, it includes two parts: medicine and medical insurance. One of the pharmaceutical part involves a huge market is the pharmaceutical e-commerce business.
However, there are industry insiders who say that the online sale of prescription drugs is also facing many challenges, such as the outflow of prescriptions involves the interests of hospitals and doctors, and the implementation of the policy needs to look at the government's future efforts to promote. In addition, the issue of safety regulation may lead to a more cautious attitude of the government.