The competitors of smart watches for the elderly are Huawei, Ai Lemon (imoo) and Leap Me (Amazfit).
1, according to the relevant information query: from 2016 to 2021, the global smartwatch market's compound annual growth rate of up to 43.55%, ranked first position in the field of wearable products, which our country is the world's second-largest smartwatch market after the North American region. Last year, the global smartwatch market share of the top 6 brands, there are 3 national brands, respectively, Huawei, Aimon (imoo) and leap I (Amazfit). 3 together accounted for 18% of the global market share, the domestic smartwatch market in recent years, the overall sales trend is also quite strong.
2, GfK's data show that last year's domestic smartwatch sales grew 48% year-on-year, for the first time exceeded the smart bracelet, sales grew 55% year-on-year, in the domestic smart wrist wear market accounted for 61% of the share of the sales this year is expected to grow by 31%. Against the backdrop of sluggish growth in demand for cell phones, smartwatches have begun to stand out, which, in addition to conventional communication functions, have gradually integrated home sports health monitoring, Internet of Things-based information interaction and other functions and some applications similar to smartphones, plus it is also convenient to carry, trendy and fashionable in appearance, etc., so smartwatches have become a new track for cell phone makers in search of a new launching point to aim at. New track.
3, the market performance of the smart watch is also living up to expectations, especially since the second half of this year, the field has been a new product iterative, OPPO released a new smart watch OPPOWatch3 series, Samsung officially put on sale GalaxyWatch5Pro, Apple launched the AppleWatchUltra. leap me in a crowd of cell phone players surrounded by strong players In the competitive environment, we insisted on making smartwatch products independent of the cell phone ecosystem. Surprisingly, not only did we not get left behind, but we relied on the advantage of strong compatibility of our own products to break the ecological closure constructed by various cell phone manufacturers, and we won a good reputation among the users.
4, in the pricing strategy, the company focused on highlighting the cost-effective advantage of the product, almost all products are in the range of $ 1,000 range, so that it is just the formation of a staggered competitive advantage, the company also launched its own research of the Huangshan chip and ZeppOS operating system, the establishment of its own software ecosystem, and then low-cost to achieve a smoother user experience.
From the point of view of the use of smart bracelets, the potential customers of smart bracelets are 200 million Chinese young people and 150 million Chinese seniors or prospective seniors. Calculated at 200 yuan per sports bracelet, it is China's future market of 70 billion; plus China for the world's global world factory, five times the market value of the above, that is, 350 billion,
is the major manufacturers and companies are eyeing the reason for the coming.
Wearable computer technology is evolving rapidly as sensors and high computing power configured in smartphones become the norm. Data shows that the global market sold 14 million high-tech wearable devices in 2011***, and it is expected that by 2017, nearly 70 million pieces of smart wearable gear will be sold worldwide. This also makes wearable smart devices the next place for e-commerce companies to compete.
Bracelet Life Cycle and Sales Volume
The bracelet life cycle is 2 to 3 years, and Jingdong's bracelet sales reached 4.4 million pieces. The better performers in the smart bracelet market are still Huawei and Xiaomi, both of which account for nearly 80 percent of the market. The rest of the brands, including the glory KeepOPPOdido Muqi and other brands market share share is very limited, the smart bracelet market price segment is more concentrated.
Characteristics of the life cycle and sales volume of the bracelet
This year's cumulative annual sales of smart bracelets on the Jingdong platform reached 4.4 million pieces, an increase of about 37 percent year-on-year, with cumulative sales of about 1 billion, an increase of about 52 percent year-on-year, compared to smart watches, the overall development of the smart bracelet is more moderate, the market fluctuations are also smaller this year's average price of the industry compared to last year, there is also no significant change.
The data show that the turnover of the 300 to 800 range increased by more than 90 percent compared to last year, this year's smart bracelet hot list TOP10, four from the millet brand, the first of the hot sales of millet bracelet 6, the average monthly sales of about 40,000 pieces, four from the Huawei brand, Huawei bracelet 6 obsidian black models on the list of the average monthly sales of about 20,000 pieces.