First: pictures
In the display shelf design, the picture can attract people's attention most, so the picture design is particularly important in the display shelf design. Graphics can be divided into advertising graphics and product graphics.
Advertising graphics refer to the graphics related to the advertising theme (people, animals, plants, appliances, environment, etc.). ), and product graphics refers to the product graphics to be promoted and introduced, in order to reproduce the appearance and elegance of the product, so that the audience can clearly see its appearance and internal functional characteristics. So graphic design should be concise and eye-catching. Pictures should generally be placed in the visual center, which can effectively grasp consumers' sight and guide them to further read advertising copy and wig purchase desire.
Second: words.
In addition to the screen design on the display stand, it should be accompanied by vivid copywriting design to reflect the authenticity and encouraging characteristics of outdoor billboards. Advertising copy plays a very significant role in the display frame, and a good copy can make the finishing point. Its design is completely different from the advertising copy design of newspapers, magazines and other media, so people can't have more time to read when they are on the move. Therefore, the copy of the exhibition frame should be as concise and powerful as possible, generally reminding the audience with one sentence (theme language), and then attaching a few short and powerful essays. General topic language design should not exceed ten words. It should be concise, take one as ten, cherish words like gold, scrutinize repeatedly, be easy to read and remember, be humorous and humorous, and make it full of appeal and vitality.