First, from the choice of warm colors to do a specific analysis
1, red, as a representative of enthusiasm, impulsive, powerful bright colors, is used in many domestic industry sectors, this color is very easy to attract people's attention, and more used to pass the vitality, positive, enthusiastic, warm, enterprising cultural connotations or entrepreneurial spirit, and at the same time, the application of public **** signage in the navigation, but also At the same time, applied to the public **** signage guide, but also as a warning, danger, prohibited, fire and other marking colors. Red due to different color values, its system is divided into many different kinds of red system, such as: red, like the red flag as eye-catching; light red, a symbol of tenderness and tenderness, mostly used for children's clothing colors; crimson, giving a person a sense of deep warmth, generally can be used as a backdrop color. And in the color collocation, red and light yellow with the best compatibility, and with green, orange, blue mutual exclusion, and milky yellow, gray can play a neutral role in reconciliation.
2, orange, is the warm color system in the most warm sense of color, give a person a cheerful, lively feeling, at the same time easy to associate with the feeling of autumn harvest, similar to the fruit color, symbolizing abundance, joy, happiness. If you mix some black or white in orange, it will present a steady, subtle feeling, but to grasp the "degree" of color mixing, too much black will give people the visual feeling of burnt, and too much white will give people a sweet and greasy feeling. Orange itself is very high brightness, used in industrial safety, but also refers to the alert color, such as: locomotives, life jackets and so on. Used in other environments and fields, orange can be used as a festive atmosphere baking color, used in the background color of the restaurant, can mobilize people's appetite. When orange and light green and light blue with more suitable, can be a combination of joy, bright color combinations. With the similar color light yellow with will give people later total comfortable visual transition sense. But orange and purple or dark blue with, sometimes will give a person a kind of unclean, obscure feeling.
3, yellow, the color itself is easy to remind people of the sun's light, brilliant and brilliant; it symbolizes wisdom, wealth and power, but also the conventional cognitively more proud of a color. Used in industrial design, yellow is mostly used to warn of danger, remind the attention of the function is used, for example: traffic signs on the yellow lights, engineering machinery labeling, students raincoats and rain shoes and so on. In color matching, yellow can present a sense of power under the black or purple, with green to reflect the vitality, with blue to show the freshness and beauty, and will be light yellow and dark yellow with, will appear the overall color combination more elegant, chic. But it should also be noted that if you want the logo design is eye-catching, prominent, it is best not to use yellow and white color matching. As unsuitable color matching, crimson, deep purple, black are more unsuitable for fusion with deep yellow, easy to make people produce a sense of obscurity.
Second, from the choice of cold colors to do a specific analysis
1, green, it conveys the feeling of refreshing, natural, ideal, hope, growth, health-based, very consistent with the application of the service industry and the health care industry, the use of the color in factories can alleviate the sense of visual fatigue. Medical institutions also commonly used green as the standard color of space color. Green applied to the product, the range is very wide, whether children, youth, adults, the elderly can use the color, the green degree of inclusiveness is very high, the feeling of generosity and leisure presented. In the color matching line, the yellow mixed into the green formed in the yellow-green, representing simple, young; mixed into the blue in the green into the blue-green, representing the clean, open-minded. And contains a little bit of gray green, presenting a peaceful, calm feeling, as the twilight of the forest or the morning mist in the field. Combining dark green and light green in the same color family can give people a sense of harmony and tranquility; matching green with white can reflect a rejuvenated visual feeling; light green with black, looks beautiful and generous. In the use of highly collision color, green and light red match, it symbolizes the arrival of spring; but dark green is generally not matched with crimson and fuchsia, which will give a person a messy, unclean feeling.
2, blue, this is a visual cognition in a very large, eternal color, but also a very cold color. Pure blue can show a beautiful, quiet, rational, peaceful and clean feeling. Based on the calm qualities of blue, with sensible, accurate imagery, so it is used in commercial design, can be very good to emphasize the sense of technology, such as: computers, automobiles, photocopiers, photographic equipment and so on.
Blue is also a melancholic color in Western culture, and this imagery is also used in literature or commercial design for emotional appeal. When blue is used as a decorative color for hospitals and health equipment, it can have the effect of stabilizing emotions and sorting out thoughts. Different blue and white match, can show bright, fresh and clean; blue and yellow match, contrast, but also more bright. In a large area of the use of blue is generally not matched with green, they can only bleed into each other, into blue-green, lake blue or cyan, which is also intoxicating color. The combination of light blue and black will look very solemn, mature and cultivated. But dark blue is best not with crimson, fuchsia, dark brown, black, because the effect of such a combination down the road, there is no contrast and name fast, but also will give people a dirty feeling.
3, purple, is a strong feminine character of the color, in the commercial design of the color, purple is also subject to considerable restrictions, in addition to and women related to the goods or corporate image, most companies in the design and not commonly used as the main color. Purple is the shortest wavelength of visible light wave, is a non-perceptual color, it is beautiful and mysterious, give people a deep impression, it is both threatening and inspiring, known as "inspiration" color. Purple's beautiful, lonely, pious, the same color in the fuchsia more used to express the divine love and spiritual dominion of the field.
Generally speaking, purple is in a state of uncertainty between warm and cold, coupled with its low brightness nature, constituting a negative sense of the psychological aspects of this color. Purple is less tolerant of other colors, see it can accommodate the use of some lightened levels of color, for example: pure purple to join a small amount of white, will become an elegant, soft color. And with the addition of pure white in which the proportion of increase, the sense of movement revealed will be enhanced.
4, brown, usually used to show the texture of the original material, such as: hemp, wood, bamboo, cork, etc.; or used to convey a certain type of beverage raw materials, namely the color of taste, such as: coffee, tea, wheat, etc., symbolizing the classical, elegant.
Third, from the choice of intermediate color system to do a specific analysis
1, white, with high-level, scientific and technological imagery, white is the main color of the popularity of the main color forever, can be matched with any color. Pure white will bring others cold, grim feeling, so in the use of white, ivory white, beige, cream, apple white used in household goods and clothing industry.
2, gray, a symbol of soft, elegant intention, but also a forever popular color, in the gender of the applicability of almost no limit. In many high-tech products, especially and metal materials, almost all use gray to convey the image of advanced, science and technology, the use of gray, most of the use of different levels of change combinations or he matched with other colors, not over a single, dull, and have a dull, stiff feeling.
3, black, which symbolizes the noble, stable, scientific and technological imagery, is the preferred color of many scientific and technological products, such as: television, sports cars, cameras, stereos, instruments of color. Black also has a solemn image, more use of black to create a noble image in the design of household goods and clothing, their own color inclusiveness is high, suitable and many colors for matching.