Often, before we start a project, we first need to understand the ins and outs of the project and analyze the social environment of the project, in order to make it easier to grasp the core of the exhibition in the succeeding work, and to avoid unnecessary useless work, which is a horizontal work.
And the design stage is a vertical work, a gradual and in-depth process, which is mainly composed of several parts, such as space division, atmosphere creation, key exhibition items, exhibition wall layout and local space design.
Preparation stage
The preparation stage includes the understanding of the project situation and the interpretation of the exhibition content.
The project situation refers to the reason for the project's intention, the service group, the social effect to be achieved and other information outside the design, which are the foundation of the project, determining the overall direction of the design and the height it can reach, and answering the question of what kind of exhibition to be made and why it should be made by whom.
In addition, in the preparation stage, the understanding of the building is also essential. The building is the bearer of the exhibition and the stage for designers to show their skills. Making full use of the building's height, structure, lighting, ventilation and other characteristics will sometimes bring unexpected exhibition effects.
For display designers, the interpretation of the content of the exhibition is the most important part of the preparatory stage, and a lot of formal problems can be found here.
If an exhibition is compared to a person, then the content is the person's inner character and cultural culture, inclined to the spiritual level; the form of the design is the person's external image, or Jasper small family, show outside the center, or the big girl, open-minded and straightforward.
All the work in the exhibition is centered on the content of the exhibition, each space setting, modeling production, application of technology, choice of materials, etc., all originated from the content to be displayed, to fully consider the unity of the form and content, to achieve the "teacher out of the name", in order to get twice the result with half the effort. This aspect, and other space design is the biggest difference.
The content of the exhibition is the soul of the exhibition.
Exhibition content=textual information+photographic information+video information+exhibits
Space delineation
Space delineation is the process of combining the exhibition content with the architectural space, which is a process full of rational reasoning and constant self-denial. The result of this stage involves the volume of space and the string of content, the form of visit and the flow of people. It is worth noting that the results of this stage are only the prototype of the exhibition, a process of exploring the rhythm of the exhibition, and with the deepening of the project, a considerable part of it may be gradually replaced. It is a process full of reasoning because we need to reasonably divide the space and import it into the architectural space according to the volume and existence value of each part of the exhibition outline. This is a process of repeated deduction and argumentation, and it is normal that sometimes the whole thing may be pushed back in the middle of the process. Design is a work without standard answer, so in the whole process, the courage of self-denial and the confidence of pursuing more beauty become especially valuable.
Free-form tours and progressive tours are the most common.
The free-form visit, as the name suggests, means that there is no designated flow of the visit. Most of such exhibitions will be characterized by open space, and visitors can browse freely according to their own wishes without affecting their understanding of the content and the ultimate goal of the exhibition.
In terms of content, the exhibition is characterized by the juxtaposition of multiple "points of knowledge", which are relatively independent and closely dependent on each other, and which seem to be spatially dispersed, but whose inner spiritual direction is very unified and clear.
The free-mode exhibition is like painting a freehand drawing, and the key lies in whether it can realize "the form is scattered but the spirit is not". The "spirit" here refers to the spirit of the content, the connotation of the exhibition.
The progressive visiting mode is relatively more logical. In terms of space, it is like "aisles" of different widths, especially common in narrative exhibitions. The composition consists of a main exhibition line and a secondary exhibition line: the main exhibition line is the main carrier of the content statement, and the secondary exhibition line is the supplement, expansion or extension of the main exhibition line content.
Sometimes it is easy to confuse the two, resulting in the confusion of the logic of the visit, this point should pay particular attention to.
The biggest advantage of the progressive visit mode is that at the beginning of the visit, it has been designated for the visitors to "visit the flow line", the rhythm of the exhibition is always in the hands of the owners.
Progressive exhibition in the content of a very strong logic, visit the process is easy to produce a sense of fatigue, so more often will draw on the winding paths, step by step, such as space design techniques to stimulate people's senses, to help visitors to maintain a good state of mind.
Of course, the two modes of visit are not absolute. For large-scale exhibitions, both are interspersed with applications.
Atmosphere creation
The creation of space atmosphere, almost in the preparatory stage to begin to consider.
Different exhibitions have different thematic content, corresponding to a different exhibition atmosphere, he is with the display of the content of the in-depth understanding of a process of gradual clarification.
A good exhibition, in the visitors contact with the actual, specific display content before, through the spatial atmosphere of the exhibition hall, has been able to feel the content of the exhibition will tell a story, to convey a spirit of what.
When there is no better choice, the material and lighting often become the good hand of atmosphere creation.
With the development of science and technology, a variety of new materials and processing technology began to appear on the market, so that many of the previous impossible to become a reality, to the museum display design has brought more choices. Different materials have different languages, a trait that is used to the extreme in exhibition design.
For example, wood gives people a feeling of closeness, often used as a natural class, the main material of the exhibition of life, stone gives people a feeling of dignity, often used as the main material of the exhibition of history, steel gives people a feeling of toughness and hardness, often used as the main material of the exhibition of the revolutionary class, the war class, and so on.
Lighting is the coloring agent of space.
In the beginning, people pay attention to the lighting technology of the exhibition, completely out of the protection of the exhibits. Lighting as a long-term effect on the exhibits of a factor, the resulting damage is irreversible, especially for paper, silk and other historical artifacts. This is the main reason why the lights are dim in the exhibition halls of cultural relics.
Now the lighting technology has gained a long development, with the exhibits to protect the problem, people gradually began to pay attention to the role of lighting on the atmosphere of the space. If an exhibition is a tone from beginning to end, like a sketch, if there is not enough fine details, it is easy to promote people's inertia, so that the exhibition effect is greatly reduced.
While relying solely on materials to shape the details of the exhibition, and will appear to be a lack of strength. This time can be through the lighting of cold, warm, bright, dark changes in the space color to reconcile, change the rhythm of space, increase the diversity of the exhibition effect.
Adding colored light pieces to the light, and material coloring is a reason, but the flexibility of the light is material coloring can not be compared.
It is worth noting that the color of the light will affect the lighting object of the apparent truth, so generally choose and exhibit lighting is not very close to the relationship between the place, such as decorative light strips, scene lighting, themed spaces and other places, in order not to affect the exhibits and visitors communication as the basic principle.
The creation of the exhibition atmosphere is a test of the designer's ability to shape the space and the ability to understand the content, and the proper visiting environment can effectively improve the visitors' experience of the exhibition, and substantially improve the efficiency of the exhibition.
The picture shows that Grand Canyon Group produces Lingshui Urban and Rural Planning Exhibition Hall
Exhibition setup
The exhibition setup here is more inclined to be a relatively independent exhibition project, which is usually an expanded display and supplementary explanation of the key content, and technically inclined to sculpture, painting and other artistic modeling means and sound, light and electric multimedia technology. The choice of technology itself is based on the content needs to serve the ultimate goal of the exhibition.
Now in many projects, in order to purely pursue the so-called artistic effect or sense of science and technology, in the means of continuous forced implantation, this practice itself has the suspicion of seeking the end, for the owners and designers have a great risk.
No matter what kind of form is used, it is only a "means" for the content.
The correct use of key exhibits, can produce "two two dial a thousand pounds" effect, will be turned into a visit to the flow of the "pearl", for the exhibition of icing on the cake.
Commonly used in the design of key exhibits, in addition to a variety of artistic display techniques and sound, light, electricity and multimedia technology, and sometimes through the very characteristics of the independent space for performance, this space more often tends to "write", is the "feeling of It is a kind of expression of "feeling".
The art of expression contains the art of molding class techniques, painting performance class techniques, art landscape class techniques, etc., art rendering of the atmosphere, emotional expression has an inherent advantage, has a strong spatial expression and artistic ability, it is very easy to make visitors and exhibitions to produce emotional **** song.
There are also a lot of choices in materials, whether it is a round sculpture or relief, can be realized according to the design needs in a variety of stone, metal, wood, etc., to effectively enhance the artistry of the exhibition. Sometimes, due to the social influence of the author and the accumulation of time, the artwork itself will evolve into a part of the symbol of the exhibition, or even transform into a "collector's item".
Art shaping techniques: relief, sculpture, printmaking
Painting expression techniques: openwork sculpture, Chinese painting, oil painting, serial painting
Art scenography techniques: scene reproduction, miniature landscape?
Sound, light, electricity multimedia technology for the application of multimedia technology can probably be categorized as follows:
1,? Rendering the atmosphere of the space: to create a good environment for visitors to the exhibition, has been the pursuit of the goal of space design, a good atmosphere can play a multiplier effect.
2, increase the interactivity of the exhibition: interactive exhibits can bring visitors and exhibits closer to the psychological distance, thus evoking a sense of identity in the minds of visitors, effectively deepen the understanding and memory of the content.
3, enhance the exhibition of science and technology: tend to show the technology, generally more applicable to science and technology museums, science museums and other projects, the content of their own exhibitions and this technology has **** Ming place.
4, expand the capacity of the exhibition: deepen the content of the exhibition wall, supplement the description. There are times when the exhibition space is limited, but also had to the content of this piece of deeper explanation, you can use multimedia means to display, such as query screen.
The picture shows that Grand Canyon Group produces the multimedia exhibition hall of Jixi Graphite
This shows that the choice of technology application in the key exhibits is not a matter of course, and ultimately depends on the demand and purpose of the exhibition, and the most appropriate method is to choose according to the need, which is the correct way to open the door.
Exhibition wall layout
The reason why the exhibition wall is set up separately here is that in many exhibitions, the exhibition wall is almost the main carrier of the content, especially in exhibitions that are mainly based on graphics. The design elements of the exhibition wall at this time become the place to show the professionalism.
When we talked about the atmosphere of the space earlier, we mentioned the relationship between the application of materials and the content, and the same applies here. Even more images have their own identity.
When we are faced with a large number of pictures of the content of the time, we must first try to run through their **** and characteristics, for representative pictures, from the form, such as materials, technology, etc., to be put and differentiated, which is not only the connotation of the picture of the response, but also to enhance the visual effect. As a construction project of craftsmanship, this detail should not be ignored.
The design elements commonly used in exhibition walls technically include static pictures and dynamic videos.
The combination of dynamic and static display methods has changed the traditional way of displaying exhibitions. Commonly used are TV, advertising machine, projection, LED screen, splicing screen, etc. They can be fully integrated into the graphic layout of the plane, so that the exhibition form is richer and livelier, and the content is more persuasive.
The choice of material and process includes light box, photo frame mounting, lamina plate, etc., as well as UV production of special materials. For important pictures for light box display or photo frame mounting, can effectively highlight its importance in the content, is as a common method to distinguish from other pictures.
Nowadays, the substrate of UV production includes almost all the plates, from stone, metal plate to wood, glass and so on. For exhibitions, this is a great blessing.
In the form of "display cabinets on the wall", "sculpture on the wall", "sand table on the wall" and other forms of presentation, has completely broken through the concept of spatial attributes, making the The combination of various display materials and forms is more closely. This is the key to a successful exhibition.
The picture shows that the Grand Canyon produces the Wellington Mountain Qiaolin Party Branch Exhibition Hall
Local space shaping
The local space mentioned here mainly refers to the internal space of the exhibition cabinet.
The exhibits, as the witnesses or important carriers of the display content, are the "evidence" of the exhibition and the most important members. As the carrier of the exhibits, the importance of the exhibition cabinet is self-evident. The role of exhibition bracket is to protect and support the exhibits.
According to the position of exhibition bracket, it is usually divided into one level of exhibition bracket, two levels of exhibition bracket and three levels of exhibition bracket, of course, safety is still the first. There are many materials that can be used as exhibition brackets, such as various metals, stone, and acrylic, wooden boards wrapped with fabrics, and so on.
The choice of material is subject to the exhibits, for example, in the display of some of the unearthed relics of the tomb, deliberately choose a similar texture of the material of the soil, thus echoing the origin of the exhibits; guns and artillery weapons of the exhibition of the bracket using the steel material, so that they are in the material of the **** the same place, and so on.
The degree of complexity of the exhibition bracket is generally subject to the importance of the exhibits, that is, the more important the exhibits, the more layers it may be, the more complex the material and practice. Exhibition support is an important means of "letting exhibits speak", and is a bridge between visitors and exhibits.
In addition to the exhibition bracket, lighting is also an important part of the display cabinet. Currently, with the development of technology in the lighting cabinet, including floodlights, spotlights, light boxes and other forms, so that the cabinet also makes the small space into its own cave, become rich.
It can be seen that the display design as a kind of decoration design, is built on the basis of a clear purpose of the exhibition and the specified exhibition content of the discipline.
Subject to the project's intention, background, service object, and the pursuit of social impact and other factors, is the product of scientific rigor of rational deduction and the full combination of artistic conception of the sky, he is neither as artistic creation as the flamboyance of the debauchery, but also like scientific research as the prudent and cautious.