Every great social change in history, accompanied by a wide range of ideological mobilization and change, awareness and conceptual change is the precursor of social change. The socialist market economic system is the change of the planned economic system, is a profound social change. In this change, the hospital to sustainable development, we must continue to emancipate the mind, to bring together the scientific development, harmonious development, across the development of a strong synergy. First of all, from a practical point of view, the concept of scientific development into specific ideas and measures, and unswervingly implemented; grasp the laws of development of hospitals, improve the quality and effectiveness of its development; secondly, the spirit of reform and innovation to solve the difficulties encountered on the road ahead, with a scientific approach, innovative means to open up new horizons for hospitals; thirdly, continue to study the new situation, to solve new problems, and to accumulate new experience, innovative working methods and thinking concepts. Innovative methods of work and thinking concepts, and effectively solve the outstanding problems of the masses, to achieve rapid development of the hospital.
2 further establish the concept of harmony between doctors and patients
Since the reform and opening up, China's medical and health care development has been rapid, but compared with the growing health needs of the people, there is still a big gap. Especially in recent years, the overall shortage of medical resources, can not meet the medical needs of the community; some of the medical staff of the poor quality of service, can not let the patient satisfaction; individual hospitals are not reasonable medical procedures, causing inconvenience to the patient; drug prices and other high, resulting in "difficult to see a doctor, see a doctor expensive", doctor-patient tensions, has become a problem of social concern. It has become a social concern. In view of this hot social issues, we must continue to emancipate the mind, establish the concept of harmony between doctors and patients, adhere to the patient-centered service consciousness, so that the hospital to better serve the people, so that the hospital in a harmonious atmosphere of smooth development. That is, adhere to the following points.
2.1 Establish the concept of humanized service Humanized service is the hospital to deal with the fierce competition in the medical market, to achieve "patient-centered" medical model change, to enhance the competitiveness of the effective means. With the transformation of the "biological, psychological and social" medical model, medicine is more concerned about the patient's psychological factors, social factors on the condition of the impact of the patient is not only a natural person, but also a social person, they have multi-level needs, only focus on the patient's needs, in order to provide appropriate, reasonable, high-quality, efficient, and satisfied with the service, in order to realize the "disease-centered", "patient-centered", "patient-centered" medical model. "Disease-centered" to "patient-centered" transformation [1]. This puts forward higher requirements for the hospital's service mode, service quality, service efficiency and so on. Take the initiative to adapt to these changes, update the concept, reform the traditional way of medical treatment, from the patient's interests, thinking and requirements, respect for the rights of patients, safeguard the patient's personality and dignity. In medical services, not only to do "eyes to", "hands to", "program to", but also to do "heart to", "feelings to ", "love to", "God to", so that patients really get full of human understanding, care and service.
2.2 Set up a reasonable medical concept Reasonable medical care is to adapt to the patient's existing economic conditions and health conditions as the premise, to provide the necessary, medical technology conditions allow, in line with the optimal choice of medical technology operating procedures. Reasonable medical treatment includes reasonable examination, reasonable medication, reasonable treatment and reasonable cost. Its purpose is to prevent medical personnel from over-reliance on large-scale medical equipment, abuse of drugs and other transitional medical care, but also to prevent patients from waste and unreasonable consumption, and improve the level of medical security and health economic efficiency.
2.3 Set up a people-oriented internal marketing concept to achieve leapfrog development of hospitals, to create a hospital of good faith, to start from the marketing of medical services, and one of the characteristics of the marketing of medical services is to emphasize people-oriented internal marketing. People-oriented management, that is, respect for people, understand people, care for people, rely on people, the development of people and service people. Through the effective incentives for people to give full play to human initiative, enthusiasm and creativity, maximize the potential of people, and better achieve personal goals and organizational goals fit [2]. Therefore, only to establish a people-oriented internal marketing concept, really put people at the center of management, pay attention to the needs of the staff, to meet the needs of the staff, in order to achieve the leapfrog development of the hospital to provide a guarantee.
3 Keeping pace with the times, innovation and development
Economic and social development, the development of health care has put forward higher requirements. Hospitals as a social security function of the health institutions, only to further strengthen their own construction, in order to better serve the economy and society, but also in order to make their own long-term development.
3.1 People-oriented people-oriented hospital activities to emphasize the status of people, affirm the value of people, maintain human dignity, try to meet the needs of people's behavior. Innovation "people-oriented" service concept, we must grasp the patients and hospital staff of the mutual relationship, but also correctly deal with the "inside" and "outside" of the relationship. First, the hospital staff-oriented. To "employ" on the article. The establishment of a clear job responsibilities and performance management system, to provide a stage for different talents, appointing people, only talent, only talent is used, used at the right time, used in its place. According to the staff's ability and career development direction, to provide employees with multi-lane career development planning and development opportunities, maximize the benefits of talent [3]. Second, patient-oriented. Patients are the service object of the hospital, but also the source of the hospital's social image. Attitude and quality of service to patients, the relationship between the hospital's treatment results and social image. Therefore, in the reform and development of hospitals must grasp the "human" factor, seize the "human" is equal to grasp the fundamental hospital.
3.2 Scientific and technological innovation Innovation is the soul of a nation's progress, is the inexhaustible power of a country's prosperity. Scientific and technological innovation is the inevitable trend of the development of hospitals, but also the main force of the construction and development of hospitals, no scientific and technological innovation, there is no development of hospitals, modern hospital management requirements [4]. In the wave of socialist market economy, the competition between hospitals is focusing on high-tech, core technology, hospitals are often reflected in the advantages of you have no I have, you have I new, you new I fine features. Hospitals to develop, must first establish a science and technology policy platform to promote scientific and technological innovation [5]. Continue to emancipate the mind, advancing with the times, and strive to build a set of evaluation index system suitable for hospital science and technology innovation and leapfrog development, accurately grasp the development trend of medicine at home and abroad, to promote the hospital science and technology innovation, to realize the hospital's comprehensive, coordinated and sustainable development to meet the needs of the majority of patients.
3.3 Establish and improve the long-term management mechanism First, strengthen the construction of the leadership team. Hospital management cadres are the key to strengthening hospital management and promoting hospital development. Especially in the face of increasingly fierce competition, difficulties and challenges more and more today, the quality of hospital managers and work ability of the merits and demerits of the hospital directly affect the hospital's construction and development level [6]. Therefore, to strengthen the construction of the leadership team, the formation of a good style, as an example for the medical staff, can inject a strong impetus for the party and the people's health cause. Second, the establishment of incentives and constraints mechanism. Any incentive contains three factors: monetary value, recognition value (the reward factor of employee performance recognition) and incentive value (motivate employees to want to do it again reward factor). As a group of employees pursuing autonomy, individualization, diversity and innovation, hospitals should emphasize the organic combination of individual, team and organizational incentives. To target incentives as a guide, competitive incentives as the core, benefit incentives as a backstop, to change the current human resource management in China's hospitals incentives a single means (most of the economic means of incentives) of the status quo [7]. Third, the development of perfect humanized service system. "No rules, not round", the system has normative and binding, this characteristic can only be reflected when accepted by the workers. And humanized service system from the establishment to implementation, ideological education is indispensable, only through targeted ideological education, medical staff can recognize the lack of system constraints and the importance of establishing a humanized system to improve the constraints on the humanized service system of psychological adaptability, and then regulate the behavior of medical personnel [8]. Humanized service system can only be implemented into the specific medical services, respect for the patient's wishes, respect for the patient's emotional world, reflecting the equality of doctors and patients and respect, in order to achieve the interaction between doctors and patients heart to heart, so as to form a full participation in the active service mechanism. Fourth, resolutely control and correct the unethical practices in the industry. The implementation of hospital affairs and medical disclosure, the implementation of drugs, medical equipment and equipment, high-value consumables sunshine procurement project, to prevent private transactions and backroom operations. Pay close attention to the construction of a clean culture, and enhance the ability of employees to resist all kinds of unethical practices.