Urgent~! Seek the story of any three people in the 2009 National Top Ten Economic Figures!

1 Yu Minhong

Not a single girl revealed that she was in love with him during his five years at the university.

Yu Minhong mentioned more than once about Peking University, a sad place where he had mixed feelings.

Now Peking University is still as icy as ever, and it can't be peeled off in his dream scar. The tree-shaded road of the university, love, study, career in the passionate flow forward, but it seems to have nothing to do with him.

"I was the only student from the countryside in my class, and I couldn't speak Mandarin at first, so I was transferred from class A to the poorer class C. I didn't have any real experience before I came to the university," he said. Into the university before not read a real book, my junior year of a tuberculosis made me take a year off from school, as a result of the development of the present this skinny earth devil body." Yu Minhong as soon as he opened the box will not be able to sigh.

In most people's eyes, Yu belongs to the quiet and silent by others cold behind the students, others enjoy the love for him but a complete vacuum. "Beida 5 years, no one girl loves me." He said. As a result, loneliness, patience, toughness ...... all the qualities that hone a person's character he has one by one. He said his hunger for love made him "want to pounce on any girl I saw". Obviously an exaggeration, but still aptly describes his state of mind at the time.

Yu recalled that his first love encounter was at 9 p.m. on March 26, 1986, when he was an English teacher at Peking University. This first loyal love has continued to this day after many ups and downs. In the middle of the interview, he said that he had just received a text message from his wife and read it out one by one: "Hubby, I miss you so much." The look on his face when he said this was even more uplifting than his previous sentence, "There were already 800,000 students last year.

Being angry with the school for doing training outside, Beida gave him a disciplinary action at the time. He didn't see the point in staying, so he chose to leave. It was at the end of 1991, when he was approaching his majority age, and leaving Peking University was a watershed moment in his life.

"Peking University kicked me in the teeth. At that time I was full of resentment, now I am full of gratitude." Yu said, "If I had stayed in the mix, I would probably be an associate professor in the English department at Peking University now."

These fortunes and misfortunes came to him at Peking University. He was destined to be a late bloomer: three years of college entrance exams, a late love affair, a delayed nightmare of illness, three and a half years of procrastination to go abroad without success, and an unjust disciplinary action by the school. Peking University became the throughput place of all the sweet and sour.

"I'm the only one they wouldn't have thought I'd mess up this school." Yu Minhong said frankly, "Anyone who ran New Oriental is excusable, but I just can't forgive. Because I am the most unproductive person in the eyes of my classmates. It's true, you can ask them. So I told my college classmates who were abroad with the truth that my success gave them confidence, and as a result they came back." Now he boasts that he's like "a turtle with a bunch of turtles struggling."

Yu's senior cram school classmate and now Beijing New Oriental principal Zhou Chenggang said flirtatiously, "After 20 years of hard work, I can't imagine that I'll be sanctioned by him!"

Peking University, a place he loves to hate, has made him and his New Oriental a success. Yu Minhong said he thought carefully about his whole life, not like other students staring at the rankings and honors, his vision skipped the realm.

2 Li Shufu

Opening a photo studio

"I grew up in a poor and backward mountain village in Taizhou, Zhejiang province." Li Shufu said, "The first is not afraid of suffering, the second is not afraid of poverty, the third is certainly more like to get rich!" He dares to break into the market and is open-minded.

His earliest reckoning of doing business should be the photo business in 1982. "At that time it was father gave 120 yuan." Li Shufu said. That year, Li Shufu was 19 years old and had graduated from high school.

"In the beginning it was not a photo studio at all, it was a small camera, riding a broken bicycle all over the street to take pictures of people." Li Shufu does not want to recall that part of history.

The storytellers in Taizhou have described Li Shufu as a "wild photographer" wandering around the park with a camera on his back --- "Come on, come on! Comrade over to take a picture." See the park to pull the photo, until now, some secondary cities in the park there are such businessmen.

Li Shufu's photo business is doing well, six months after earning 1,000 yuan, he officially opened a photo studio.

"Garbage" gold

A year later, Li Shufu took the first step to run a business.

"I chose industrial projects that no one else could do." Li Shufu said it was to extract gold and silver from "garbage".

Li Shufu often buys parts to assemble his own cameras. Li Shufu like to drum up, in the process of washing the camera found that a kind of medicinal water immersion, can be separated from the gold and silver in the waste. Li Shufu began to separate the extracted gold and silver back to Hangzhou to sell. Later, he simply closed the photo studio and specialized in this trade.

For this project, Li Shufu invested 10,000 yuan. Although most of this money came from the photo studio, which was doing well, Li Shufu had no choice but to close it down.

"This is something no one else can do until now." Li Shufu still feels good about this way of making money.

Refrigerator 'deserter'

Time came in 1984.

Later, Li Shufu's resume was basically written from this year, when he was known as the director of Huangyan County Shiqu Refrigerator Parts Factory.

The story that circulated at Geely was that around this year, Li Shufu once went to a small shoe factory to have a pair of shoes customized, and found that all four of the factory's workers were making a component for a refrigerator.

In hindsight, Zhejiang's so-called "puppy economy" had already begun.

At that time, refrigerators were still in absolute short supply in some northern cities. Li Shufu went home and started producing such refrigerator parts. It is said that in the beginning, Li Shufu was producing them by himself, then packed them in a bag and sent the parts to the refrigerator factory by bicycle. Later, Li Shufu and a few other brothers set up a refrigerator parts factory with him as factory director.

"The efficiency was very good at that time, with a turnover of 40 to 50 million yuan a year." A veteran Geely Group employee recalled.

That's when Li Shufu made a bigger decision -- to produce refrigerators. Around 1985, the private economy was not yet officially recognized, and it was impossible to get approval from the authorities to produce refrigerators, a commodity that was uniformly distributed by the state.

But Li decided to take a chance.

In 1986, Li Shufu set up Huangyan Arctic Flower Refrigerator Factory to produce Arctic Flower refrigerators after developing and producing the evaporator, a key component of refrigerators.

"Our refrigerators are very successful." On June 14, leaning on a sofa in the conference room of Geely's Taizhou Luqiao production base, Li Shufu "bragged".

"By May 1989, refrigerator sales had reached more than 40 million yuan, and we cooperated with Qingdao Red Star Factory to produce refrigerators and freezers for the factory." A veteran employee described.

Arctic Blossom refrigerators had become a famous brand in the domestic refrigerator industry. 1989, Li Shufu, the 26-year-old director of the Arctic Blossom Refrigerator Factory, was already a solid multimillionaire.

But taking risks cost Li Shufu.

In June 1989, the national refrigerator production, private background, wearing a township enterprise "red top" of the Arctic Flower, naturally not included in the list of designated production enterprises.

Later, Li Shufu left Arctic Blossom with tens of millions of dollars to Shenzhen, identity is a student. This is the first time Li Shufu went out to study, so far, he was in Shenzhen, Shanghai, Harbin, three places in the University of further study, he can speak a mouthful of more fluent English.

In fact, now the domestic refrigerator industry's famous brand Midea and Kelong, at that time, the same did not go on the country's designated directory, but they still insisted on production through a variety of ways. This may have been a boost to Li Shufu's insistence on producing cars through various means, even though he did not obtain a car production catalog later.

During his studies in Shenzhen, Li Shufu found that the market for an imported decorative material was promising because he was renovating his dormitory. Then returned to Taizhou, Zhejiang Province, joint brothers began to re-enter the business to produce this material. Decoration materials to the Li Shufu family has brought great success, until now, this industry has hundreds of millions of dollars in profits every year.

The failure of Hainan

Li Shufu's biggest business failure in Hainan. 1992 before and after the Hainan real estate boom is fierce, Li Shufu with tens of millions of dollars rushed to Hainan.

"Hainan real estate hot that section, tens of millions of dollars all losses, people can not come back." Li Shufu said, "This section should not be told."

Li Shufu real estate business in Hainan in less than two years, did some of the project, Li Shufu rarely talk about to outsiders, in his personal introduction, this paragraph is also omitted. Hainan real estate failure, Li Shufu said, gave him the biggest lesson is: "I can only do industry."

A month ago, Geely Automobile realized the Hong Kong listing. Li Shufu said there are specialists for things related to the capital market. "I don't understand this piece."

Football investment

Unlike his lesser-known real estate failure in Hainan, Li Shufu was in the news almost every day during the period when he made a hasty exit from the soccer industry.

March 16, 2001, Geely Group and Guangzhou signed an agreement to enter the Guangzhou soccer team, and then Guangzhou Geely soccer team failed to promote A A. October 4 Li Shufu announced his exit from the soccer industry. But he did not choose to quietly quit, but to reveal some of the domestic soccer "shady". Because of Li Shufu's high-profile exit and his criticisms by name, "soccer's dark secrets" became a hot topic. After that, the media began a round and round of soccer "anti-black counterfeiting" when Li Shufu, who was labeled "cannon", chose to remain silent, and now he almost no longer mentions this history.

"Failure, these are the process of practice, these are not learned in school." Li Shufu said.

Geely Group and its vehicle manufacturing industry led by Li Shufu

The group is headquartered in Hangzhou, and has six automobile manufacturing bases in Linhai, Ningbo and Luqiao in Zhejiang province, as well as in Shanghai, Lanzhou and Xiangtan, with an annual production capacity of 300,000 vehicles. The Group now has more than 30 vehicle products in eight series, including Geely Freedom, Geely King Kong, Geely Vision, Shanghai Huapu, Beauty Leopard, etc. All the above products have passed the national 3C certification. All of the above products have passed the 3C certification of the State and reached the Euro III emission standard, and some of them have reached the Euro IV standard, and Geely owns the complete intellectual property rights of the above products.

3Liu Jiren

Double Liu Jiren: Between software opportunist and artist

Doing business with an obsessive artist and a speculative opportunist is generally not a successful endeavor, but Liu says that's because the two don't come together as one.

SAP, the world's largest management software company, recently reached a strategic cooperation agreement with Neusoft Group, which will provide solutions for domestic customers together with Neusoft Group***; at the same time, SAP will take a stake and become a strategic investor in Neusoft Group.

The day before the signing of the agreement, Liu Jiren, the head of the two companies, and the German Kong Hanning decided to have a meal together to celebrate the "marriage" of the two companies. When chatting over dinner, these two people were surprised to find a lot of **** the same point with each other: they both got a doctorate degree, both taught at the university, but also love music, like painting, in the heart of the art has a strong passion.

"Although some people say that nine out of ten of our kind of people in business are unsuccessful, we still hope to leave exceptions to the rule." Liu Jiren said as he pulled Kong Hanning along.

Artistic and opportunistic

Liu Jiren drives a Land Cruiser, a car rarely driven by bosses, because he insists it's better looking than the clunky, impersonal business sedans -- he has his own view of beauty. He has his own view of beauty.

Many of Liu Jiren's idiosyncratic practices, according to him, come from his own "artistic complex". Since he was a child, he has always had a strong interest in music and art, "violin, flute, with sound can play a few times, and his room is full of his own drawings of heroes." After graduating from high school, he was assigned to work in the steel mill, and because of his artistic skills, he joined the factory's art troupe, ran art boards, and took on the job of taking photos and showing movies to the workers. For a while, the factory's early risers could see "Xiao Liu" happily rushing outside every day, saying he was going to shoot the sunrise.

While he got a PhD in computer science and took a path diametrically opposed to art, Liu Jiren still retains a keen artistic sensibility. "When you study art, you don't have a strict definition of what individual colors look good or bad; you understand that the key is to look at the overall end result."

When Neusoft first built its own software park, he repeatedly emphasized to his subordinates: don't build a tall building, just two floors; make use of the original topography, and have plenty of green space. When selecting the color of the office building, he insisted on using a less eye-catching dark gray, even the experts of the Planning Bureau also think that this is not good: how can you paint the exterior walls in this color? Stick brightly colored tiles how good! Now, they have to admit that Liu Jiren's vision is unique: into the Neusoft Software Park, in a large green space under the background of the dark gray house looks both beautiful and solemn, every one to visit are full of praise.

"The key is to look at the overall end result" is Liu Jiren's favorite phrase. Applied to Neusoft, this phrase may explain how Neusoft's once-unintelligible "leapfrog business model" and the diversified businesses that once made Neusoft's employees confused about "who I am" came into being.

Unlike other software companies that "go from soft to soft", Neusoft has taken an alternative route that "goes from hard to soft": while other software companies sold CD-ROMs, Liu Jiren led Neusoft to sell servers, CT machines and audio; In the past 15 years, from building software parks to CT machines, from software outsourcing to the production of audio equipment, from cell phone design to education and training; Neusoft's business is so diverse and jumpy that many industry insiders can't make sense of it.

In fact, no matter what products Neusoft sells, there is one thing that is **** the same, that is, software, except that Neusoft puts the software from the CD-ROM "irrigation" to other media. "We interpret the software to the solution, to the digital health care, services, which also makes Neusoft become more romantic, more imaginative." Liu Jiren said, "If software is a kind of art, we are the artists who interpret the art of software."

Liu Jiren, who has a strong artistic complex, is well aware that a good landscape painting can achieve "the peaks of the mountains, and the heights of the near and far are different". Therefore, although Neusoft's core business is software, but does not mean that the software must be made into a separate product to sell, but what is good to sell on the ride to sell. Since the company's inception, Neusoft has sold countless hardware products, and he admits that he is an "opportunist". Moreover, he does not think there is anything wrong with opportunism. "I said I was doing software, and there is no one to say that software must be done this way and not that way. In fact, everyone is willing to stick to a fixed grid, which has ready-made models to refer to. But when we jump out of this grid, we will find that the competitors are drastically reduced, which gives us a good opportunity."

In 1998, Neusoft's entry into the digital healthcare industry once caused a lot of people to question: how did the software run to do CT machines? In fact, Liu Jiren observed that today's medical equipment has become more and more digital, and the most critical component of these devices is often software, and this is where the opportunity lies for Neusoft's software company. Moreover, the industry used to be dominated by multinational companies such as GE, Siemens and Philips, and although the threshold was quite high, the industry was also quite lucrative: at that time, an imported second-hand CT machine could be sold for as much as three to four million yuan, and there was still a queue to snatch it up.

When Neusoft mastered the core software technology in CT machines, the price of CT machines was quickly reduced to less than 2 million yuan. But the profits were still huge -- Neusoft Medical Systems' main business margin was still 37.2 percent in 2005, nearly twice as high as its software and systems integration business.

"The key is to look at the overall end result," says Liu Jiren, whose favorite phrase is "The key is to look at the overall end result.

When Liu Jiren started his business in 1991, he hoped that Neusoft could become a world-class company like Microsoft, which relies on general-purpose software. He also hoped that Neusoft could become a world-class enterprise like Microsoft by relying on general-purpose software. He soon realized that this was not the way to go in China at the time. "Microsoft is like a fast train, and you're a slow train, and you can't always catch up."

Since then, software developed by Neusoft has begun to run in a variety of car stereos, car navigation devices, telecom equipment, and CT machines, bringing Neusoft a substantial amount of revenue. "We don't plot how to replace Microsoft, we simply don't run on a train track with it, we are able to run better on another track."

The key to Neusoft's "opportunism" that can lead to tangible gains also lies in the fact that it is "forward-looking opportunism" rather than "follow-through opportunism". For example, Liu Jiren was optimistic about the software outsourcing business a few years ago, so when domestic software companies still disdained the "hard and tiring" software outsourcing business, he began to visit Japan once a month; then Neusoft set up a branch in Japan, and attracted big customers such as NEC, Hitachi and Sony. In 2005, Neusoft's international outsourcing revenue reached US$62.7 million, a far cry from domestic companies.

This has finally begun to impress industry insiders who were once less than thrilled with the "opportunistic" Neusoft.

"It's a bit long," says the author, "so take a few excerpts.