In addition, you can also learn typesetting and composition, and you must not miss it ~
Graphic designers must understand graphic typesetting knowledge:
1. Size contrast is the most important element in modeling, which can almost determine the relationship between image and harmony. Small size difference gives people a softer feeling than Shen, while large size difference gives people a more vivid and powerful feeling.
2. Yin and Yang contrast, positive and negative contrast, day and night contrast, etc. This comparative sentence can make people feel the relationship between light and shade in daily life. Newborn babies can only distinguish darkness visually at first, while animals such as cows and dogs can simply distinguish black and white, but they can't easily distinguish chromaticity or hue. It can be seen that black and white are the most basic elements in color sense.
3. The thicker the contrast font, the more masculine it is. If it represents fashion and women, it is usually expressed in beautiful words. If the weight of fine words increases, the coarse words will decrease and look brighter. Fourthly, the contrast curve between curve and straight line is full of softness and relaxation; Full of straightness, tough and sharp, very masculine. The two are properly mixed in essence. We usually don't pay attention to this relationship. But when a curve or a straight line emphasizes a certain shape, we will be deeply moved and have corresponding emotions. Therefore, in order to deepen the impression of the curve, we often use some straight lines to emphasize it. In other words, a few straight lines will make the curve more eye-catching.
4. The contrast of texture may be rarely heard in ordinary people's daily life, but texture is a very important modeling element in art ... such as relaxation, smoothness and wetness. , are descriptions of texture. Therefore, texture not only expresses emotion, but also blends with it. When we observe painters' works, we often pay attention to their colors and the composition of the picture. In fact, texture is the main factor that determines the style of the work. Although colors or objects will change, as a basic texture, it is closely related to the painter's nature and is not easy to change. If laymen tend to ignore this point, it is actually the most important basic element and has the strongest influence on feelings.
5. Place objects on both sides of the picture for position comparison, which can not only emphasize but also produce contrast. There are potential stress points in the four corners of the picture, such as up and down, left and right, diagonal, photos, titles or signs, signs and so on. You can configure to display hidden forces at this force point. Therefore, in the potential opposite position, placing completely different modeling elements can show the contrast relationship and produce a compact picture.
6. The master-slave contrast layout design is the same as the stage design. When the relationship between the protagonist and the supporting role is clear, the audience's psychology will stabilize. Clearly expressing the master-slave technique is a very orthodox composition method, which will make people feel at ease. If the relationship between the two is vague, people will be at a loss. On the other hand, if the protagonist is too strong, he will lose his sense of movement and become a vulgar picture. Everyone knows the protagonist in the play. If the layout can also show which is the protagonist, it will make readers know more about the content. So the master-slave relationship is the basic condition of design and configuration.
7. The story of dynamic and static contrast has a beginning, an explanation, a transformation and a result. There are rockeries, pools, plants and waterfalls in the yard. The design configuration also has intense dynamic and quiet parts. The shape of diffusion or flow is motion. The shape of horizontal or vertical reinforcement is static. The two are arranged in opposite places, so that the moving part occupies a large area. The static part occupies a small area, and the surrounding area is appropriately left blank, emphasizing its independence. This arrangement is usually used to configure the focus of the four corners of the screen. So although the static part only occupies a small area, it has a strong sense of existence.
8. Curves and straight lines, vertical and horizontal, acute and obtuse angles, etc. If we combine the above contrast with these elements, we can make a changeable picture.
9. Due to various forces, it is dynamic with the receiving layout of the whole space, thus controlling the space. The dynamic shape and another shape that accepts this dynamic cooperate with each other to make the change of space more vivid. When building rockery gardens, we attach great importance to the outlet of flowing water, because the outlet of flowing water is the dynamic starting point, and the whole garden will be affected. When it comes to layout, the principle is the same, and the starting point and the receiving point will echo each other. The greater the distance between the two, the more obvious the effect, and both ends of the picture can be used. However, special attention should be paid to the balance between the starting point and the receiving point, and the strength should be appropriately changed. If one party is too weak, it will not cause * * *.
10. When the light and shade of the map and the ground are reversed, the relationship between the map and the ground will change. Generally, printed matter is printed in Braille on white paper, where the white paper is called the ground and the black text is called the map. On the contrary, sometimes the effect of anti-white characters will be printed on black paper. At this point, the black background is the ground and the white characters are pictures. This is the phenomenon of black-and-white conversion.
1 1. When you hit a big stone while walking in balance, your body will fall down because you are out of balance. At this time, you will naturally stretch out a hand or a foot quickly to maintain balance. According to this natural principle, if we change the position of each part of a good original and compare it with the original, it is easy to understand the composition principle of balance.
12. Symmetry starts from a point and spreads to the left and right at the same time, which is called left-right symmetry.
Using the principle of symmetry, symmetry can develop complex states, such as eddy currents. There are many common symmetrical things in daily life, such as Buddha statues or the configuration of Japanese shrines. Symmetry will present a high-style and stylized image.
13. Emphasizing the layout of the same style and adding appropriate changes without affecting the style will have an emphasis effect. Emphasis is placed on breaking the monotony of the layout and making the layout full of vitality, vividness and change. For example, the layout is all arranged in words, which looks very dull. If you add illustrations or photos, it's like a stone thrown into calm water, causing waves of ripples.
14. The characteristic of Greek art is the golden ratio. When designing the length, width and height of buildings and the types and positions of columns, if we can refer to the golden ratio, we can produce a unique architectural style in Greece and a stable, moderate and tense visual effect. Length ratio, width ratio and area ratio have the same function as other modeling elements, showing excellent image. Therefore, it is very important to use an appropriate proportion.
15. The sense of rhythm is the same as the impression form of * * *, and repeated arrangement will produce a sense of rhythm. You don't have to use the same shape, as long as you are impressed. Three or four appearances can create a relaxed sense of rhythm. Sometimes, only two distinctive shapes will produce a sense of rhythm.
16. Layout rate: On design paper, the layout area used in this paper is called layout, and the proportion of layout to the whole page area is called layout. The amount of white space has a decisive influence on the impression of the layout. If the blank part is added, the style will be improved and the typesetting will be more stable; Leaving less white space will make people feel lively. It is obviously inappropriate to use more blank space when designing the layout of knowledge magazines.
In fact, plane typesetting is also a technology. If typesetting can be done well, it will be very helpful for design and operation! I have shared so many graphic typesetting skills with you, hoping to give you some help ~