Marketing Case Study Questions (Solved)

Not contradictory, nowadays food production from the origin, climate, rice seeds, fertilizers, artificial management and other ways are not the same, so the production of the product to a certain extent has the sameness and difference. In the market, grain products with a certain sameness are likely to be better evaluated, and therefore given a certain brand effect.

To form a brand of rice, the first thing you have to have good quality such as taste, color, nutrition and so on. Good quality requires the selection of good seeds, suitable for seed growth of high quality soil and climatic conditions of a certain type of region, unified planting management. Secondly, it has to have a good marketing channels that distinguish it from the general wholesale market, such as supermarkets, rice stores and so on. Again, in the publicity and promotion based on the formation of market segments, through high-quality service to obtain a certain word-of-mouth effect.