With Pebble, Jawbone, Fitbit and other smart wearable device pioneers closing down or a significant decline, the smart wearable industry has ushered in a reshuffle, the business is single, lack of innovation manufacturers to be eliminated, there are at least 3,000 manufacturers in China in 2017 to exit, but on the other hand there are also Huawei such as the manufacturers to stand out, the smart wearable market can be said to be ice and fire twofold.
According to the market research report released by IDC, in the Q4 quarter of 2018, the global smart wearable device market shipments reached 59.3 million units, a year-on-year growth of 31.4%, TOP5 big manufacturers in addition to Fitbiit slightly increased by 3%, the rest of them have maintained a high rate of growth, of which Huawei ranked third with 5.7 million units. With an annual growth rate of 248.5%, this growth rate sets a new record for the smart wearable market.
In the smart wearable market, Huawei's awesomeness lies not only in its ultra-high development speed, but also in the synchronization of quantity and quality. Huawei Wear's significant growth does not depend on the volume of low-end low-priced products, but a higher content of technology smart watches, smart bracelet series. Whether it's the B5 bracelet, which pioneered the two-in-one bracelet and headset design, or the GT watch, which has a long battery life gene, Huawei Wear has won the recognition of more and more consumers by virtue of its innovative product design and powerful sports and health functions. In the high-end bracelet market, Huawei B5 bracelet market share of nearly 70%. And a few days ago, Huawei terminal cell phone product line president He Gang also announced HUAWEI WATCH GT smart watch global sales exceeded one million, the fastest Huawei wear more than one thousand yuan single product break one million records.
The reason why Huawei WATCH GT has been able to create a sales miracle is that Huawei has been focusing on technological innovation and research for a long time, cooperating with authoritative organizations in the field of sports and health, and constantly exploring the use of smartwatches. HUAWEI WATCH GT is the best example of the realization of two weeks of ultra-long battery life, which solves the biggest pain point of poor battery life on the smartwatch experience. Huawei has innovatively used the dual-chip architecture on the HUAWEI WATCH GT watch, together with the intelligent optimization of the power-saving technology, which breaks through and realizes two weeks of battery life on the smartwatch.
For Huawei Wear, which has continued to deepen its efforts, this technology is just a prism that reflects Huawei's determination to develop in the field of sports and health.
In the health field, Huawei TruSeen?3.0 heart rate monitoring technology was nominated for the MWC 2019 Best Wearable Mobile Technology Award earlier, and Huawei's series of wearable products equipped with this technology have become the designated equipment for the 301 Hospital Heart Health Research Program, which, in conjunction with the Heart Health Research APP, can provide users with diagnosis, treatment, and tracking of arrhythmia services. The Huawei TruSleep? Huawei's TruSleep? 2.0 technology has been certified by the Harvard Medical School's CDB Center, accurately identifying 6 major categories of typical sleep problems, and providing 200+ improvement suggestions and personalized sleep services (meditation/exercise sleep aid/small sleep) to improve sleep quality.
For sports, Huawei has deep technical cooperation with FirstBeat, the world's leading sports algorithm company, to provide users with intelligent assessment of sports ability.
Huawei Wear's current sales success proves that Huawei's road to capture the market by focusing on technology research and development to improve the product experience, rather than by lowering the selling price to make low-end products, has gone through, and this road is exactly the same as Huawei's smartphones have gone through.
At the P30 overseas conference on March 26, Huawei also brought a variety of HUAWEI WATCH GT series new products - HUAWEI WATCH GT Active and HUAWEI WATCH GT Elegant two watches, the former The former favors sporty and fashionable users, while the latter favors elegant women.
The Active model has the same dial size as the HUAWEI WATCH GT released last year, with a 46mm series dial, a 1.39-inch AMOLED screen, a ceramic bezel that incorporates a more exploratory 24-hour scale, and a band that comes in two new, more dynamic and energizing colors, orange and dark green, and is made of materials that are used by many high-end watch brands. The strap is made of Viton, which is also used in many high-end watch brands' sports collections, and is not only more comfortable to wear, but also has excellent water and dirt resistance.
The Elegant model, on the other hand, is designed with a 42mm subdial to accentuate the beauty of the fine wrist, and the strap is made of Italian high-quality cowhide leather, which is light and soft. With the industry's original ceramic coloring process, the ceramic bezel of the Elegant model presents a stylish and luxurious illusion pearl texture, perfectly interpreting the black-and-white fashion aesthetic.
In terms of functionality, HUAWEI WATCH GT Active and HUAWEI WATCH GT Elegant add a new triathlon recording function to further enrich the original sports monitoring function.
After achieving millions of sales, the two new models of HUAWEI WATCH GT Active and HUAWEI WATCH GT Elegant watches introduced at the launch of Huawei P30 expanded the lineup of the HUAWEI WATCH GT series, and also expanded the market segment. Such as the new Elegant models than the current HUAWEI WATCH GT more compact, stylish, suitable for users with thinner wrists and women, black and white classic fashion color scheme is also sporty, elegant both, like sports or the pursuit of generous and simple people can find a suitable HUAWEI WATCH GT watch.
After rounds and rounds of reshuffling, the smart wearable market has entered a new stage of development, smart watches have begun to pay real attention to the user experience, battery life, sports monitoring, health detection, and mobile payment has become a new hotspot, which also requires a higher level of technical ability for the manufacturers in the relevant areas.
Data from ABI Research shows that the global wearables market is expected to reach $12.6 billion in 2018, and will maintain high growth in the next few years, and this area will soon become the main battlefield for the giant war. From Huawei's 248% growth rate last year, this field has also become the focus of Huawei's terminal business development, and will be the next breaking point of Huawei terminal after the smartphone business.