Legal analysis: Lifujian is not a pyramid scheme, but it is suspected of false propaganda in its operation. According to the relevant procedures provided by the proof of its business products, is not a therapeutic instrument, but only ordinary fitness equipment, but claimed that "therapeutic effect", its behavior is suspected of violating the "People's Republic of China *** and the State Advertising Law" Article 28.
Legal basis: "The Chinese People's **** and the State Advertising Law" Article 28 Advertising with false or misleading content to deceive and mislead consumers, constituting false advertising. An advertisement is false if one of the following circumstances exists:
(1) the goods or services do not exist;
(2) the performance, function, origin, use, quality, specification, composition, price, producer, expiration date, sales status, and honors received of the goods, or the content, provider, form, quality, price, sales status, and honors received of the services. (C) the use of fictitious, forged or unverifiable scientific research results, statistics, survey results, abstracts, quotes and other information as evidence;
(D) fictitious use of goods or services to receive the effect;
(E) false or misleading information, price, producer, expiration date, sales status, honors and other information, or service content, provider, form, quality, price, sales status, honors and other information;
(F) the use of false or misleading information ) false or misleading content to deceive and mislead consumers in other cases.