Major leaders and guests attending the conference
The scene of the conference
On December 29, 2019, "2019 Health Culture Conference and Creative Ceremony of Telling Good Brand Stories", which is guided by the China Health Care Association and organized by the Health Culture Creative Professional Committee of the China Health Care Association, was grandly held in Beijing. The conference was grandly held in Beijing. The conference was supported by China Medical and Health Care Development Foundation, China Association of Traditional Chinese Medicine, China Medical and Health Care Culture Association and other organizations. Chen Xiqing, member of the Standing Committee of the 12th National People's Congress of the Chinese People's Political Consultative Conference (CPPCC) and former Vice Minister of the United Front Work Department of the Central Committee of the People's Republic of China (CPC), Zhang Fenglou, former Secretary of Discipline Inspection of the National Health Commission and Honorary Chairman of the China Healthcare Association, Wu Chunhe, former President of the Economic Daily News Agency, Zhang Bolei, Honorary President of the Chinese Academy of Traditional Chinese Medicine (CAMC) and Academician of the Chinese Academy of Engineering (CAE), and the Chairman of the First Supervisory Board of the State Council Key State-owned Large Enterprises Xie Zhongyu, Honorary Group Leader; Zhao Lifan, former Deputy Editor-in-Chief of CCTV and General Advisor of CCTV.com; Cheng Zhiwei, former Deputy Director of the Bureau of Literature and Art of the Central Propaganda Department; Li Zhongzhong, Minister of Periodicals Department of the Association for the Promotion of China's Peaceful Reunification and the Association of the Whampoa Military Academy; Zhang Guozhuo, Director of the Research Center of China's Cultural Soft Power and former Deputy Director of the Theoretical Bureau of the Central Propaganda Department; Zhang Yanhua, former Director of the Center of High Quality Product Promotion of the Ministry of Agriculture of China; Zhang Yanhua, Chairman of the Professional Committee of Health Care and Creative Professional Committee, Beijing Tongrentang Group, Lu Jianguo, former deputy secretary of the party committee, vice president of the China Health Care Association, Li Ping and other leaders, experts, business and media friends **** about 200 people attended the conference.
Former Discipline Inspection Secretary of the National Health Commission, Honorary Chairman of China Health Care Association, Minister Zhang Fenglou delivered a speech
Academician of the Chinese Academy of Engineering, Honorary President of the Chinese Academy of Traditional Chinese Medicine, President of the University of Traditional Chinese Medicine in Tianjin, Zhang Bolei hospital keynote speech
Director of the China Cultural Soft Power Research Center, the former deputy director of the Theory Bureau of the Central Propaganda Department, Zhang Guozhuo keynote speech
p> Opening speech by Lu Jianguo, Chairman of Health Culture and Creativity Professional Committee of China Health Care Association and former Deputy Secretary of the Party Committee of Beijing Tongrentang Group
Speech by Li Ping, Vice President of China Health Care Association
Lu Jianguo, Chairman of Health Culture and Creativity Professional Committee of China Health Care Association and former Deputy Secretary of the Party Committee of Beijing Tongrentang Group, made an opening speech on the occasion; Mr. Zhang Fenglou, former Secretary of the Discipline Inspection of the National Health Commission and Honorary Director of China Health Care Association, made a speech on the occasion. Association Honorary Chairman Minister Zhang Fenglou delivered a speech for the conference; Academician Zhang Boli, academician of the Chinese Academy of Engineering, honorary president of the Chinese Academy of Traditional Chinese Medicine, and president of Tianjin University of Traditional Chinese Medicine, gave us a keynote speech titled "Development of Traditional Chinese Medicine Culture Inheritance in the New Era". Song Xianshui, Chairman of Zhejiang Tiefengtang Bio-technology Co., Ltd, Wang Yulan, General Manager of Beijing Zhongke Baiqiao Technology Group, Li Chunwei, Vice Governor of Jilin Dongfeng County People's Government, and Liang Zhan, Chairman of Guangdong Zhaoqing Gaoyao District Dongfu Xing High-tech Cultivation and Management Co., Ltd, went on stage to conduct a branded dialog and interviews.
Thousands of concentrated medicines micro-documentary "Chinese medicine story" broadcast and distribution promotion ceremony and "magpie legend of witch shadow medical trail" network movie launch session has become a prominent highlight of the conference.
The Story of Traditional Chinese Medicine is supported by China Healthcare Association, China Academy of Traditional Chinese Medicine, China Foundation for the Development of Medicine and Health Care, China Association of Medicine and Health Culture, organized by China Association of Traditional Chinese Medicine and China Healthcare Association Health Culture Creative Committee, and co-produced by Beijing Shiyi Culture and Media Group Co. The creative team of this documentary is composed of TCM experts and TV documentary experts, with original copyright and global distribution. Only one flavor of local herbs is selected for each episode, which is unique. The documentary plans to shoot 1,000 episodes of 60 episodes per season, each episode is 5 minutes long, after the completion of the filming, the documentary will be the United Nations within the relevant distribution departments for the major television platforms, network video platforms, social media platforms, outdoor video, mobile video, building video, cell phone video and other distribution and broadcast; through the National Propaganda Department of the Foreign Promotion Bureau and foreign cooperation agencies at the same time, to the foreign distribution.
At the promotion ceremony, Zhu Xianliang, Artistic Advisor of TCM Story, Senior Advisor of Beili Beili Documentary and Vice President of China Documentary Academic Committee, Professor Weng Chaoming, TCM expert, Peking University School of Medicine and TCM culture research expert, Xu Zhipeng, Chief Producer and Chairman of Beijing Shiyi Culture and Media Company Limited, and Yu Zhi, Executive Director and Secretary General of China Healthcare Association Health Culture and Creativity Committee, were respectively accepted as the organizers of the ceremony. President and Secretary General of the China Healthcare Association, Mr. Yu Zhi, were interviewed from various perspectives, including artistic creation, Chinese medicine, investment objectives, and sources of creativity. Chinese medicine culture is an important part of the outstanding Chinese culture inheritance system. Magpie culture is the essence and national essence of Chinese medicine's profound and far-reaching Chinese history and culture. In Hebei Neiqiu county party committee, the county government and other leaders at all levels of strong support, China Science and Technology National Medical Union county government and the only excellent media to create fascinating, heart-wrenching boutique "Magpie Legend" series of network movies, the plot, the drama will be the history of historical reenactment of "looking, smelling, questioning, cutting," ancient Chinese medicine four diagnostic and treatment and magpie magical medical skills of the wonderful chapter, to fully promote the medical ancestor of Bianqi. Comprehensively promote the history and culture of medical ancestor Bian Magpie. At the conference, Wang Chunnian, president of Vantage Media, a representative of the film producer, Dong Xiao, a famous artist and Deng Xiaoping's special actor, and Mr. Sun Xingxu, chairman of Zhongke Guomedicine, delivered speeches and remarks respectively. The conference also announced that Shenzhen Intelligent Medical Association signed an agreement with Beijing Yuanshangdu Film and Culture Company and invested 50 million yuan for it to jointly shoot a large-scale public welfare series "Healthy China" (100 episodes).
The State Office of Traditional Chinese Medicine Protection review member, national non-prescription drug selection expert Zhai Shengli keynote speech
In the subsequent speech session, the director of the China Cultural Soft Power Research Center, the Central Propaganda Department of the Theory Bureau of the former deputy director of Zhang Guozhuo made a speech titled "culture is the soul of the brand", the State Office of Traditional Chinese Medicine Protection review member, the national non-prescription drug selection expert Zhai Shengli made a speech titled "the cultural value of the DaoDi The cultural value of herbs" speech, Beijing Health Culture and Creative Industry Association President Zhao Lidong made a speech entitled "brand and cultural creativity" speech, the China Academy of Architectural Design Research Institute of the National Residential and Living Environment Engineering and Technology Research Center, deputy director of the Zhang Lei made a speech entitled "& lt; health town evaluation standards & gt; interpretation" speech.
In the brand storytelling session, Li Mengqi, brand communication manager of Dong'a Gum, told "the story of 842", Hu Fangdi, president of Gansu Codonopsis Research Institute, told "the story of Codonopsis", Sun Xingxu, chairman of Zhongke Guomedicine, told "the story of the same wangtang", Song Xianshui, chairman of Zhejiang Tiefengtang Bio-technology Co. Ltd., Liang Zhan, Chairman of the Board of Directors of Dong Fuxing High-Tech Management Co., Ltd. told the story of Dong Fuxing, Sun Liqiang, Vice Governor of the People's Government of Dongfeng County in Jilin, told the story of Dongfeng Deer, Wang Yanyan, Manager of the Business Department of Huazhou Huaganghong Medicinal Materials Development Co. Ltd. and Ni Zaixin, Chairman of Beijing Huibi High-Tech Bio-Technology Co.
At the end of the agenda, a signing ceremony was held: Zhongke Guomedicine Company and Beijing Yuanshangdu Film and TV Culture Company signed a book of cooperation for investment and filming of "The Story of Traditional Chinese Medicine"; Zhongke Baiqao Group Company signed a book of cooperation for investment and filming of "The Story of Traditional Chinese Medicine"; Beijing Yanglin International Film and TV Culture Company signed a book of cooperation for domestic and international distribution of "The Story of Traditional Chinese Medicine" with Beijing Yuanshangdu Film and TV Culture Company; Signing the cooperation book of broadcasting "The Story of Chinese Medicine" with today's headlines and other network videos.
Signing Ceremony
The organizers also dedicated a "2019 Health Culture and Creativity Ceremony" appreciation dinner to provide more communication opportunities for the delegates. The General Secretary once pointed out: "Cultural confidence is more basic, broader and deeper confidence, more basic, deeper and more lasting power. Firming cultural self-confidence is a major issue concerning the rise and fall of the nation, cultural security, and the spiritual independence of the nation." Insisting on cultural self-confidence in the field of health means that we should pass on the thousands of years of our country's health and wellness culture, and we should insist on abiding by the truth and making innovations, and continue to make new developments and new breakthroughs. The Premier gave important instructions for the 2019 China Brand Day: "Guide enterprises to vigorously carry forward professionalism and craftsmanship, and more world-renowned Chinese brands will emerge from fair competition in the market and independent choice by consumers." To further implement the "Healthy China" strategy, in September this year, the National Development and Reform Commission, the Ministry of Commerce, the National Health Commission and other 21 departments jointly formulated and issued the "Outline of Actions for Promoting High-quality Development of the Health Industry (2019-2022)", which calls for "adhering to the market-oriented approach, introducing social capital, and gathering brands". , introduce social capital, gather brands, talents, capital and other elements, and accelerate the creation of a number of specialized health service clusters."
The development of health culture and the establishment of health brands are facing a great situation, the General Assembly adhere to the "creativity, innovation, creativity", "character, quality, brand" as the theme, it is in the current context of active exploration and attempts to strive to create a high-end, pragmatic brand in the field of health culture. It is a positive exploration and attempt in the current context, trying to create a high-end, pragmatic brand conference in the field of health and culture, and telling a good brand story with culture and creativity.
Ceremony site honors issued by the enterprise speech
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