Tik Tok's copy mainly has two parts, one is the title, and the other is the content.
First, the title part, think of an attractive title, which can make people stay on your page longer.
Tik Tok's title is very important, accounting for 80% of the importance. The quality of the title determines the number of clicks and likes of the video. Therefore, from the standpoint of users, try to let users generate interactive titles.
The topic (1) is well written, and it is also related to Tik Tok's algorithm. When Tik Tok first recommends content to a small group of people, the quality of the title determines the attitude and behavior of this small group of people towards the video. The title is attractive enough to trigger users' emotions and behaviors, and the basic feedback of the video will be good. Then Tik Tok will gradually expand the scope of content recommendation, and the chances of becoming popular on the video will be greatly increased.
(2) Or through hot topic tags, @ friends or official assistants, the probability of content being exposed can be increased to some extent.
Second, the content part, if the content makes people shine at the moment, and the content that shines at the moment can leave a deeper impression on others' minds. For example, from suspense, narrative, intimidation, interaction, * * * singing, jokes and other six categories.
1, suspense
Suspense videos can gain users' longer page stay time by setting inversion at the last second. This kind of copy is usually a semi-finished product, which causes users to think! Do you like this copy? Do you have to see the ending? , and like it? The last one killed me. Ha ha ha ha, subverting your three views at the last second? Wait a minute. This kind of copy belongs to suspense copy!
2. Narrative category
For example, the following copy: Although it is noisy, Zhang Zhang found me an egg tart skin! A copy like this is a narrative copy. Users will know through this copy that you are going to tell a simple story next. Narrative copy discusses life from narrative perspective and narrative time, and can choose stories with a sense of scene to attract people.
3. Threat category
Maybe you don't quite understand why there are threatening copywriting, such as? Do you really know the fruit we eat every day? Aren't you afraid to wear a mask every day? ? Copywriting like this is threatening. In addition to ordinary users, many advertisers and some online celebrities with goods now prefer to use this kind of copy.
4. Interactive categories
Interactive copywriting is to arouse the audience's interactive interest by enhancing somatosensory feedback, plot participation and content exploration. For example, this copy: How much money do you have after 90? ? This is a typical interactive copy, which can trigger the discussion of users well.
5. * * * Singing class
* * * sound category, that is to say, your copy should enable users to produce * * * sounds with you. Let me give you an example. For example, when choosing a wedding makeup artist, we should pay attention to these eight problems that must be communicated in advance. And list them one by one? Like this copy, when you list these eight specific questions, it will cause a lot of people's scolding, which will lead to discussion and praise from many users.
6, paragraph class
There are many kinds of stories, including emotional stories and humorous stories. Or those more cultured jokes. Like this joke, you can find a lot on Baidu, which can be used directly.
Tik Tok copywriting example:
1, title: I regret it. Why 1996 I knew I was making money at the age of 24?
Copywriting: The first batch of post-90s has reached 3 1, and the last batch of post-90s has reached 2 1. Our post-90 s entrepreneurial group only talks about dreams, not feelings. Dare you come?
2. Topic: Tossing is right, changing your life, tossing is wrong, and starting over.
Copywriter: You should fight for your life and make it look like what you want! If you make a mistake, it's a big deal to start over, don't you think?
3. Topic: Life is not about making money, but making money for a better life.
Copywriter: When the money you earn can't support your hobbies, all your interests should be making money, putting down your so-called face and figure and trying to live a better life, right?
4. Question: Is it too late to start over after 26 years of debt of 80W?
Copywriting: With the advent of the 5G era, I believe this is our opportunity. Debt is not terrible, and execution is very important. We study until the wee hours every day. Let's go