From the functional point of view, the display rack should focus on a series of psychological activities such as attention, interest, desire, memory and so on before consumers buy goods. In addition to the use of color, text and patterns and other decorative design elements to reflect the function of POP advertising, it must meet the function of displaying goods, conveying information and selling goods; it must have a personalized shape and structural design.
Display cabinets are mainly used for the display of goods, commonly used in shopping malls, electronics, electrical appliances, cigarettes, alcohol, pharmacy, glasses, crafts and gifts, crystal products, hotel supplies, cultural products, automotive supplies, 4S store car model, plastic products, cosmetics stores, cell phones, jewelry, boutique and other commodities counters, the appearance of the style of the beautiful, elegant and elegant, and good decorative effect, can be a full range of products, so that call the product characteristics, so that the product modeling and structural design, personalized. The characteristics of the product, so that the product to play an extraordinary charm. Showcase can also be equipped with light boxes, on both sides of the choice of fluorescent lamps, spotlights, cabinet glass layer can be increased or decreased according to their actual needs, the glass layer can be freely adjusted height. Display rack is a kind of exhibition and display products with bracket at the back used for advertising and publicity. Display racks - terminal publicity and promotion of vivid weapon, display racks, also known as product display racks, promotional racks, portable display and information racks, etc. X display racks are based on the characteristics of the product, the design of the product promotional racks to match, coupled with creative LOGO signage, so that the product eye-catching display in front of the public, thereby increasing the role of product promotion and advertising. Exhibition stands have been widely used in large stores, shopping malls, supermarkets, exhibitions, companies, job fairs and other places of exhibition display activities. It is used in exhibition advertisement, traveling display, business promotion and conference demonstration.