Elizabeth Holmes was once known as the "female Steve Jobs".
She attended Stanford University and dropped out halfway through to start her own business. She said she had an idea, as long as you take a drop of blood from the finger, put it into a test box as big as a credit card, in minutes, the results on the spot, can do more than 200 professional blood tests.
Driven by this entrepreneurial idea, in 2003, at the age of 19, she created a medical company called "Hilaros". Soon, Hilaros was booming, and investment was pouring in.
Within a decade, the company's valuation had risen to nearly $10 billion, making it a true unicorn. At the age of 30, Elizabeth Holmes was named one of Forbes' 400 richest women in the world.
On October 15, 2015, the Wall Street Journal revealed this amazing scam. It turns out that Hillarose has no innovative technology at all, the so-called blood test is a fraud, and the so-called "blood goddess" is actually a female liar.
As of recent, the allegations against Elizabeth Holmes, the founder of the original blood-testing company Theranos, are about to go to trial.
The 37-year-old faces up to 20 years in prison if found guilty of 12 counts of fraud.
This amazing scam, even Bill Gates read it and exclaimed, "This story is even crazier than I imagined ......"
This is the book that @ Road Reading wants to share with you today.
This is the book that @ Road Reading wants to share with you today, Bad Blood.
1. The rich white girl who dropped out of school to start her own business
The centerpiece of the Silicon Valley scandal is the young founder of the company, the legendary "female Steve Jobs," Elizabeth Holmes.
Holmes comes from a distinguished family. Her grandfather's grandfather was the founder of Cincinnati Hospital and the University of Cincinnati College of Medicine, which is still remembered and celebrated today; her grandfather's grandmother came from the famous Fleischmann family in the US, with a strong background in politics and business; and her grandfather graduated from West Point and worked as an officer in the Pentagon.
This family is involved in areas spanning the U.S. business, health care, politics, and the military. A child born into such a family is born with the honor of their ancestors and lives with the fame of their forefathers. Then you think, what kind of education model she received when she was a child? Is not all day long by the parents will be nagging: you have to be progressive, to work hard, like the ancestors to become a man of the world. It is not like that?
So, in this kind of growing environment, Holmes little age, ambition is very big, the goal is very clear: I want to be a big boss, to make a lot of money. 10 years old, a relative teased her, girl, what do you want to do when you grow up ah? Little girl blurted out: "I want to become a billionaire!"
The relative asked her again: "Why not be the president?" The little girl tensed her little face and said with a serious face, "No, if I have a billion dollars, the president will come to marry me!" I guess, who's going to say that, adults at most a little fun, fun, right, doll words, who will take it seriously?
But Holmes wasn't just saying that, and as it turns out, her life path since then has really been a wild ride in that direction. Of course, the girl's level of intelligence and hard work is worthy of her ambition.
At the age of seven, he designed a time machine, and his laptop was filled with detailed engineering drawings; as a teenager, he was admitted to a major high school, where he received straight A's. In 2002, he was awarded a Presidential Scholarship to attend Stanford University, where he studied chemical engineering, and he was awarded a Presidential Scholarship to attend Stanford University. Stanford University Oh, Presidential Scholarship Oh, with such ability, what kind of life dream can not go after? The first thing you need to do is to get your hands dirty.
But who would have thought that after just one semester of college life, Holmes would not be able to sit still, and she would have to drop out of school to make money.
The story goes back to the SARS epidemic that swept the world in the spring of 2003, with Asia being the worst affected. That summer, Holmes applied for an internship at the Genome Institute of Singapore, where she spent the summer helping to test patient samples.
In the process, she was surprised to find that in the 21st century, samples were still being collected by the traditional means of drawing blood from syringes and swabbing secretions from the previous century. This is too inefficient and technologically backward, isn't it? Technology is advancing by leaps and bounds, so how come we haven't kept up with it at all?
Holmes was so inspired by her internship that she felt there was a lot of room for improvement in medical diagnostics. Further, she thought that if she could realize a technological innovation in this field, it would be a super business blueprint. The more she thought about it, the stronger her desire to make a lot of money became.
And so, at 19, Holmes decided to give up her studies and start her own company, Theranos, a combination of the words therapy and diagnosis.
2. Theranos: The Rising Star of Silicon Valley
In the last few years, the Internet has become a very popular place for startups, and when you walk into a cafe, you'll see a table here saying "I have an idea", and a table there saying "I've already closed my Series A round. "The most important thing about starting a business is that it's a good idea to have a good idea. What is the most important thing in starting a business? It's not the idea, it's finding the money. It's not the idea, it's finding the money.
When Holmes talked to investors about her idea, many of them listened with glazed eyes.
Her idea was this: to develop a high-tech diagnostic patch that would painlessly collect blood through a micro-needle, analyze it by a microchip sensing system in the patch, and determine how much of the drug should be released, and the results of that analysis would be transmitted to the patient's doctor. And, as she envisions it, the device cross-utilizes nanotechnology and semiconductor technology, which is quite cutting-edge and innovative.
In addition, when Holmes spoke to investors about her vision, the live speech was charismatic and infectious, and investors took a look and nodded their heads.
In less than a year, by the end of 2004, Holmes had raised $6 million in angel funding. Even her college mentor, Channing Robertson, found the idea so promising that he volunteered to join the company's board of directors as a consultant, and Sharnett Roy, a PhD student in the same lab as her, joined the team, and even though he thought his sister's idea wasn't very realistic, he was still impressed by her passion and optimism, and became the company's first employee.
In fact, his skepticism was not unreasonable. Holmes envisioned a patch that combined therapy, diagnostics, and intelligent control, which was theoretically perfect, but when analyzed a little more, it revealed that there were so many technical challenges that it would not be possible to produce a finished product in just a few years.
Now, Holmes had to accept the reality that the patch was not going to work. So she decided to simplify the product, keeping only the core function of diagnostics, and develop a lightweight blood test for home use.
Holmes envisioned the construction and principle of this instrument as follows: the instrument is divided into two parts, a smaller test box and a larger reader. When you use it, you only need to put the blood into the test box, and then put the test box into the reader, and then the next job will be handed over to the machine.
Inside the cassette, there are a number of microtubules, and the reader generates pressure to flow the blood through the microtubules, separating out the plasma, which then goes into small holes at the very end. These holes contain different antibodies that react chemically with different components of the plasma and generate signals. Finally, these signals are uploaded to a server, where they are calculated and analyzed, and the results are displayed on the reader's screen.
The test combines biochemistry and microfluidics.
Holmes expects that this blood test, which she conceived, can be used in thousands of homes in the United States, just like the Apple phone of his idol Steve Jobs.
According to the adjusted new idea, Holmes with a team of busy, less than a year, to pound out the first prototype, but also, furthermore, to come up with a fast money business model. What model? --Licensing this blood-testing technology to big pharma companies.
As you know, pharmaceutical companies spend tens of billions of dollars a year on clinical trials for new drugs, and if Hilaros's technology could be a part of that, a piece of that tens of billions of dollars would be a huge amount of money for a fledgling startup.
In short, technology concepts, prototype products, business models, talent team, Holmes's startup, all live, to have ideas, to have money, to have talent, to have talent, as long as the start, that is a huge amount of revenue rolled in ah. The company's business is a good one to make a lot of money, and it quickly attracts venture capitalists from all walks of life.
3. The product is not good enough, rely on deception to conceal the sea
In the process of product development, the team encountered technical bottlenecks, the problem can not be solved, and finally reluctantly to make an instrument, just this instrument can do the detection of a very limited variety.
All of this is a far cry from Holmes's original depiction of convenient testing and blood tests. Every time we did a demonstration, something went wrong here or there, and it never performed properly.
A product with this many technical bugs is an absolute killer for a startup. However, as the founder, Holmes' response was surprisingly: hide it from the world. He didn't say anything to the investors, and the live demo of the product was even more of a bluff.
After the financial crisis in 2008, the US economy was in a state of decline, and only Silicon Valley's tech companies stood out, and many big companies came here to look for opportunities, hoping to expand their business and realize innovation.
At this time, Hilaros, as one of the star companies in Silicon Valley, naturally attracted a lot of attention. In 2010 alone, several big partnerships were negotiated.
One of them was Walgreens, a large pharmacy chain. They felt that if they could put a Hilaros device in every pharmacy, it would not only increase their revenue, but also change the rules of the game in the retail pharmaceutical industry and expand their reach.
But after a few meetings, Walgreens' professional advisor Kevin Hunter felt that there was a lot of doubt about Hilaros:
There was only one secret that Holmes was trying to protect, and that was that Hilaros was a complete and utter fraud.
The technical difficulties with the blood tester were never solved, but in order to give Hilaros the clout she was hoping for, Holmes lied to himself and to others, never admitting that the company didn't have a full-fledged product at all.
Eventually, on October 15, 2015, a story titled "The Struggles of a Bullish Startup" appeared on the front page of the Wall Street Journal, publicizing all the deceptions of Hilaros and Holmes.
In September 2018, Hilaros declared bankruptcy. And Holmes, who single-handedly built this massive lie, was charged with fraud and ****ing conspiracy that same year and faced the possibility of going to jail.
Editing | Ryouzan
Typesetting | Ryouzan
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