This is actually very common ah, a lot of business operations are very wide, we should be very familiar with the Coca-Cola company does not only produce Coke, but also the production of cosmetics lipstick and things like that, want to Gree air conditioning also used to produce cell phones, like the recent Ma Yun Ali's future from the e-commerce mentioned the new retail, Ali's future is sure to go to the new retail, cloud data these roads. These big businesses generally cross-border operations across the industry. To say the odd big brand, Chanel, but also once opened a coffee shop, wahaha, but also once made a robot, and in 2003 I remember wahaha, but also produced children's clothing, in 2013 wahaha, but also the production of white wine, but in the end it seems to have ended in failure.
To say the most bizarre, I feel or six God cocktail in May this year or so, the Internet had come out of the six God cocktail and duck neck lipstick these bizarre cross-border products, then in the circle of friends is really lit up a craze, that time six God cocktail, is really fire overnight to the point of money to snatch the point of time, I remember that June 6 online pre-sale stage of the six God cocktail 17 seconds to grab enough 5,000 bottles, on the 25th, 47 seconds to be snatched up 5,000 bottles, on the 26th is the second wave of the six God's official sale of 17,000 bottles in a minute to be sold out. Plus six god did a great achievement, then many netizens have said six god cocktail, really smell is six god drink up or six god?
I think we must all have a question, so screaming product, why will be so successful? I personally feel that the more these oddball products the more able to attract the public's psychology, you think ah, in our heads, to the laundry detergent mouthwash flower water toothpaste and other things are not edible, but these cross-border enterprises is to make these impossible things possible things, really is to seize the public's psychology. And this kind of thing was only sold 48 yuan, is the public can accept, but then after the fire Taobao price from 48 yuan has been soaring to 599 yuan? At that time is really money can not buy although these things are very strange, but these cross-border feel very good to do, the marketing effect is definitely 1 + 1 greater than 2.