What do I need to do to prepare for my first overseas business trip to visit customers and do market research? Our company is in the medical device industry and the market is ASEAN countries? Seek all

What do I need to do to prepare for my first overseas business trip to visit customers and do market research? Our company is in the medical device industry and the market is ASEAN countries? Seek all kinds of seniors to point Hello, do market research, to prepare for the work is to see what the market deployment includes Generally include the following aspects: 1. market research purpose requirements According to the market research objectives, in the survey program lists the specific purpose of this market research requirements. 2. The object of the market survey The object of the market survey is generally consumers, retailers, wholesalers, retailers and wholesalers for the distribution of the survey product business, consumers generally use the product consumer groups. Consumers as the object of the survey, it should be noted that sometimes the buyer and user of a product is not the same, such as the investigation of baby food, the object of the investigation should be the child's mother. In addition, it should also be noted that some products are mainly for a particular consumer group or focus on a particular consumer group, then the survey should pay attention to the main consumer groups to choose the product, such as cosmetics, the survey object is mainly to choose women; for alcohol products, the survey object is mainly for men. 3. The content of the market survey The content of the survey is the basis for the collection of information, is to achieve the survey goal service, according to the purpose of the market survey to determine the specific content of the survey. Such as the investigation of consumer behavior, according to the consumer to buy, use, use the evaluation of the three aspects of the investigation of the specific content of the project. The investigation to determine the content of a comprehensive, specific, well-organized, concise, to avoid all-encompassing, too much content, too cumbersome, to avoid the inclusion of content unrelated to the purpose of the investigation. 4. Market research form market research form is the basic tool for market research, market research form design quality directly affects the quality of market research. The federal design of the market questionnaire has the following characteristics: the design of the market questionnaire to be closely related to the subject of the survey, focusing on avoiding dispensable questions; market questionnaire questions are easy to be accepted by the respondents, to avoid the emergence of the respondents do not want to answer, or to make the respondents embarrassed by the problem; market questionnaire question order to be clear, logical, in line with the logical order, generally can be followed Easy to answer questions in the front, more difficult to answer questions in the middle, sensitive issues in the end; closed questions in the front, open-ended questions in the back; market questionnaire content concise, try to use simple, direct, day bias vocabulary, to ensure that respondents can complete the questionnaire in a shorter period of time.