Two, Philips air purifier. Philips sales growth is slightly higher than the market average, sales growth is relatively stable. Due to the relatively large increase in advertising investment, the overall performance is still worrisome. But as a world-class home appliance company, Philips' great influence speaks for itself.
Three, Bintis air purifier. For life For life, focusing on purification equipment Bintis is the "new standard" one of the biggest beneficiaries, 210% year-on-year growth rate has made Bintis become China's air purifier market's most eye-catching "rising star". However, considering that Bintis is one of the top air purifier manufacturers in the EU and North America, this is no surprise.
Four, Honeywell air purifiers The domination of the high-end field of Honeywell is also very strong performance, 198% growth rate proved their strong market control. Honeywell's quality reputation has always been good, just monotonous design, price is relatively high. In the low-end brand suffered a "new standard" serious blow to the situation, this achievement is also very normal.
Fifth, Blueair air purifier. Bruyere focus on the development of new air purifiers, product updates faster. As an early entry into China's international air purifier brand, Blueair has a relatively strong brand influence, and more stable customer groups.
Six, Yadu air purifier. Yadu is the best domestic air purifier brand, but also the only air purifier brand that can compete head-on with international brands. Although there is a slight lack of R & D capability, but in time, may be able to become an international brand of air purifiers originating in China.
Seven, Panasonic air purifier. In the sales of the top ten brands, Panasonic is the only air purifier brand sales decline. Although it has been criticized as "flashy", which makes Panasonic's sales not as satisfactory as it should be. But in view of the strong brand influence, Panasonic is to hold on to part of the market.
Eight, Oral air purifier. Although paid enough publicity costs, but the market performance of Oral is not very good, which after-sales service can not keep up with the main reason for Oral ranking fell. As far as market sales are concerned, Oral grew 15% compared to the same period last year, which is far below the market average.
Nine, TCL air purifiers. TCL is China's early entry into the field of air purifiers, although by virtue of the brand's influence in the market to occupy a place, 36% growth for such a well-known international brand is not ideal.
Ten, millet air purifier. Xiaomi in the air purifier market also showed the "spoiler" character, through a large number of low-end products online expansion, so that Xiaomi's air purifier field of the newcomers quickly rose. However, due to the emergence of the "new national standard", millet rapid development momentum has been curbed - after all, the quality is the fundamental product.