2017 Entrepreneurship Plan College Students Edition
College entrepreneurship group is mainly composed of college students and graduates, due to the expansion of the university caused by a series of problems such as college student employment, a part of college students through the form of entrepreneurship to achieve employment, the following I have prepared a college student entrepreneurship plan, to provide you with reference!
First, the project background
China's poultry eggs are rich in resources, diverse varieties, is the production and consumption of large countries. Especially in recent years, along with the footsteps of China's economic development, poultry farming, eggs, processing industry also light Shu ape arms, wings to take off. XX China's egg production accounted for 43.1% of the world's total output, of which the egg production of 19.88 million tons, accounting for 37.9% of the world's total output, ranked first in the world, the country's egg farms reached 1,250, an increase of 17.9%, and the degree of its intensification reached 30%. In XX, China's total output of poultry eggs was 25.704 million tons, per capita possession of 18.13 kilograms; XX China's poultry egg production was 25.607 million tons in XX, accounting for 43% of the world's total output, per capita possession of 20 kilograms. Since 1985, China's egg production jumped to the world's first, has been 20 consecutive years to maintain the world's first egg-producing countries, the per capita share also greatly exceeded the world's average level, the consumption of eggs also exceeded the world's average level. Egg industry in China's industrial and agricultural production began to play an important role. China's per capita egg possession of 20 kilograms; while China's egg processing but only 0.2% of egg production, exports accounted for 2% of production. As the world's largest egg producer, China's egg processing industry and the world's advanced level compared with a big gap.
The history of the world's processing of eggs has been more than 130 years, the total production of more than 750,000t, the main producers of the United States, Britain, Canada, Japan, France and other countries, the production capacity of about 2/3 of the total output. developed countries, the proportion of egg products has reached 20% -25%, with more than 60 varieties of varieties, and in the future the proportion of its egg products will be increased to 50% of the fresh eggs and egg products, and more stringent requirements, and in the feed and feedstuffs. Requirements for fresh eggs and egg products are also more stringent, and in the feed, additives, egg yolk, eggshell color and packaging forms to make a big fuss to stimulate and improve the consumption of eggs.
Fresh egg consumption in China accounts for more than 90% of egg production. Currently, there are less than 400 deep-processing enterprises in China, and most of them are listed for sale after primary processing, and some are even sold without processing. China's Shanxi Province and Heilongjiang Province, located in northeastern China, for example, can produce about 2 million kilograms of fresh eggs a year, but there is almost no deep-processing enterprises, most of which are in the form of fresh eggs sold to the field, the added value of the product is almost none. China's egg processing industry, mostly from the family, handmade workshop-style small business development, fewer staff, small scale, weak, can not withstand the wind and rain. Like this year's avian influenza, so that many small businesses are facing extinction.
Egg processing must be out of the traditional. Egg processing industry has a broad and far-reaching significance and value. Egg processing is to increase the value-added poultry eggs a key link. Egg medicine and edible function has a very deep worth studying things, even the eggshell has developed a variety of high value-added nutritional products. Egg industry should realize that the traditional industry can go it alone, while the modern industry must be developed and implemented according to the system, relying on advanced technology and in-depth, extensive cooperation. The development of the egg enterprise has two off building point: one is the high and new technology, the second is to expand the new consumer market issues. Through the high-end technology, drive the high-end market. Through high-quality products, create a corporate brand. To select the direction of modernized production of egg products, vigorously promote high-tech. In the market economy, the egg products processing industry only in the study of the market based on the use of new technologies to get a new start.
The main application areas of egg products:
First, the food industry ingredients. Eggs have excellent emulsification properties, heat coagulation, adhesion, foaming and other characteristics, called the food processing? Multifaceted? Egg products are ideal raw materials and additives for frozen food, pasta products, meat products, puffed leisure food, high-grade candy and other products. All indicators are up to the national excellence, with a long shelf life, easy to store, easy to use and so on, is the ideal partner for industrialized food. Eggs used in the food industry are not to be beaten directly with raw eggs, but with products produced by specialized egg product companies. There is a food safety issue here, as fresh eggs carry salmonella, plus layers of contamination from transportation and other processes, which can contaminate the egg when the shell is cracked to access the egg liquid. Therefore, only a clean, aseptic take egg liquid link in the food industry has formed a specialized industry. It is understood that pasteurized liquid egg products in Australia, Europe, Japan and the United States has accounted for 30% -40% of egg production, although China is the largest egg production, consumption of the country, but the proportion is less than 1%. Using the emulsifying properties of eggs, mayonnaise, salad dressings, juices, ice cream, etc. can be processed. Utilizing the thermal denaturation and coagulability of eggs, it can be used as a binding agent in the production of ham, preserved sausage, surimi products, etc., as an enhancer of pasta, and as a dehydrating preventive agent for food products. Now some instant noodle manufacturers have begun to use this property of eggs to enhance the elasticity and toughness of noodles. In addition, the use of protein adhesion, in the surimi products can maintain the original flavor of aquatic products, for livestock and poultry food can improve its elasticity and texture. Meanwhile, it is used in the ingredients of pastries, cookies, bread, noodles and cold drink products, etc., to play the role of flavoring, fermentation and emulsification. Egg white powder and egg yolk powder are separated from egg white and egg yolk, which can be adapted to the needs of different products, as for the production of white boiled eggs, tender yolks or hard yolks can be boiled out according to the customer's requirements, and then de-filmed, de-shelled, cut, packaged, and finished products are shipped out of the factory.
Second, the development of the type of restaurant chains for the egg processing industry provides space. At the same time the hotel back kitchen, units in the cafeteria and so on is also an important user.
Third, the aspect has a wide range of uses.
Poultry eggs in many biologically active substances or effective substances of great value, in medicine, clinical care, nutrition, chemical, biological, cosmetic and other areas of development of great space. For example: lysozyme extraction, lecithin extraction, separation and extraction of specific antibody (igy) factor. The use of fermentation engineering technology to produce peptide drinks; the production of leisure food with a unique flavor? Iron eggs, iodized eggs, fish oil eggs, egg concentrate, ice eggs and other series of products, low cholesterol egg liquid, egg protein peptide products. More importantly, the current use of molecular biology transgenic technology to produce functional products has received great attention and importance in the international arena. The maturity of such technology will also bring huge economic and social benefits. For example, egg can also be used to extract proteins for skin care products and diet pills. Another example is that "yolk essence? is an essential oil extracted from eggs, with the composition, color, aroma and nutrition of egg yolks, in the form of oil, in gelatin pills, its cholesterol is only 1/30 of that of fresh eggs, which is classified as a health food category, and 3 gelatin pills per day are equal to the nutrients of 3 egg yolks. Egg yolk essence developed in Taiwan is the use of low-temperature instant film concentration technology, short heating time, can preserve the flavor of egg yolk and the vast majority of lecithin nutrients, good eating results. Today, an advanced tonic that can be extracted from egg yolk? Lecithin? Popular in countries all over the world, known as and protein, vitamins and ranks third nutrients, it mainly has 8 functions: blood vessel scavenger, liver protector, diabetic's 'gospel, can effectively dissolve gallstones, but also the fetus, infants, neurodevelopmental necessities. Lecithin can eliminate acne, freckles and moisturize the skin, can prevent the occurrence of Alzheimer's disease, is a good psychological reconciler. The development of lecithin for the development and utilization of eggs and opened up a new way, but also for the combination of egg development and science and technology to find a new way. At the same time, respectively, the eggshell, egg membrane, egg white, egg yolk depth development, developed into egg yolk oil, calcium citrate and other products, can be widely used in medical, health care, beauty food and other fields.
Currently, the egg is good for health, said the new as follows:
1, brain brain. Egg yolk in the lecithin, triglycerides, cholesterol and lecithin, the nervous system and physical development has a great role to play, can avoid mental decline in the elderly, and can improve the memory of all age groups.
2, protect the liver. Proteins in eggs have a restorative effect on liver tissue damage. Lecithin in the yolk can promote the regeneration of liver cells, but also improve the amount of plasma protein in the human body, enhance the metabolic function of the body and immune function.
3, prevention and treatment of atherosclerosis. American nutritionists and medical workers to use eggs to combat atherosclerosis, obtained a surprisingly amazing effect
4, cancer prevention. Eggs contain more vitamin b2, can decompose and oxidize carcinogenic substances in the body. Trace elements in eggs, such as selenium, zinc, etc. also have anti-cancer effects.
5, delayed aging. Eggs contain almost all the nutrients that the human body needs, so it is known as ? Ideal nutritional library?
6, the egg yolk contains a lot of lutein, to prevent retinal pigmentation fade has an important role.
7, Eggs are used to make a variety of antiviral vaccine media.
8. Egg yolks are good for skin care, so they have been added to shampoos, skin creams, and other cosmetics.
9. A variety of viral antibodies can be isolated from eggs.
4. Ingredients in fine feed. The use of eggshells, etc. can develop a variety of high value-added products with nutrition.
Such a vast space for our chicken farmers, agricultural farming, egg processing industry and even the feed industry not only brings business opportunities, but also challenges. Our rural industrialization is also walking the road of international integration, since egg products is the trend of the trend, then our business strategy, investment strategy, etc. should also move with the trend? Should we also be in line with international standards? The model of the company plus farmers is not to increase some international awareness of the forefront? High-tech rural industrialization is the key to farmers' income and corporate profits.
At present, the consumption of egg products continues to increase, this trend has reminded people: the deep processing of egg products is very broad prospects, China's egg products industry has been forced into the need for a rapid rise in the situation. Another revelation is that, as the industrial division of labor becomes more and more refined, there is a need to constantly innovative ideas to support the development of enterprises and the accumulation of personal wealth.
The traditional method of eating eggs, who would have thought that just beating eggs contains such a huge business opportunity? Here to quote the so-called philosophy of the rich: not only want to think about today's business, more importantly, to do tomorrow's business. That is, the whole country can not eat an egg (i.e., unprocessed fresh eggs), but to eat different flavors, different nutritional eggs.
Second, the guiding ideology
Instead of eggs, it should be exactly open eggs, the egg liquid into liquid egg products. It is people are most familiar with the egg this link, but can make a lucrative gold industry.
Eggs should be sterilized according to the international standard pasteurization method, and then made into liquid eggs with advanced technology. Liquid eggs not only have all the nutritional functions of fresh eggs, but also has a higher quality than fresh eggs, more convenient, safer features, so it has become the most demanded raw materials for industrial egg products. And this industry in our country basically belongs to the blank state.
Do not underestimate the open eggs to take the egg liquid this link, the industry's scientific and technological content is very high. From the raw material egg selection? Eggshell cleaning, sterilization? Egg beating, shelling? Filtration? Pre-cooling? Sterilization? Cooling? Packaging, a series of processes, all completed in a high-tech, fully automated process. Strict production quality standards, all stainless steel line equipment, spotless production workshop, strictly trained operators, expert food technicians. All of this ensures the production of first-class safe and reliable products. From the feed raw materials free of drug residue pollution to the safety of the production process, and even to extend to the field of egg product processing, to avoid heavy metals, harmful additives and micro-organisms of the new contamination, to ensure that in the consumption stage of the non-toxic, harmless and excellent quality. Therefore, poultry and egg products from raw materials, professional production, processing to consumption of the whole process control is a systematic project, each link can not go wrong. This requires science and technology and the whole process of quality management to ensure.
a, liquid eggs can be processed into edible products and non-edible industrial products. The following edible products:
1, 100% whole egg.
2, egg white liquid, yolk liquid, etc..
3, egg white powder, egg yolk powder, whole egg powder, egg white flakes (mainly the use of high temperature for a short period of time or low-temperature freeze-drying conditions, so that most of the water in the egg to remove, made of powdered products with a moisture content of about 4.5%. Currently commonly used dehydration methods are centrifugal spray drying method and spray or low-temperature spray freeze drying method and so on).
4, white hard-boiled eggs, peeled and shelled whole eggs, cut in half, cut eggs and so on.
5, special egg powder, cooking egg powder, fermented egg powder, instant egg powder, egg powder for pastry, egg powder for ice cream and so on.
b, the plan to implement the production of the following products:
a, pasteurized whole egg solution (scope of application: baking, catering and food industry, can be used for pies, noodles, cookies, cakes, sweets and omelette and other food development).
II. Pasteurized Egg White Liquid (Scope of application: baking, catering and meat industry. Suggested dosage: every 100 grams of egg white liquid is equivalent to the egg white of 3 eggs).
Third, pasteurized egg yolk liquid (scope of application: ice cream, mayonnaise, salad, noodles and other yolk products development. Suggested dosage: every 100 grams of whole egg solution is equivalent to the yolk of 5 eggs). IV. Customized products (can be added according to the needs) (Scope of application: bakery, catering, meat products, noodles, cookies, cakes, ice-cream, sweets, mayonnaise, salads and omelette and other food development. Suggested dosage: according to customer needs).
V. Specialized egg powder.
Eggs this delicious food, upgrading to hygiene, convenient, delicious, fast, people love a variety of egg products. This is currently in China's egg supply exceeds demand under the severe situation, agricultural farming, egg processing industry and even the feed industry should see and find the market to bring new highlights and selling points and opportunities. It is not the so-called advanced products, and closer to the market. Once its products enter the market, it is easier to be accepted by the market. This will enable it to have a vigorous vitality.
Three, capital investment
Total investment: 6 million yuan (fixed assets: RMB 4 million).
Fourth, the main tasks and steps
(a) Preparation for the formation of the enterprise, from the preparation to the trial production of 6-8 months.
(b) May be phased, batch investment of funds, personnel, etc..
(C) do the market should pay attention to the problems (recommendations)
1, can use multiple channels and (including e-commerce) marketing methods, and do a good job of promotion. Strive to reach the break-even point as soon as possible. As soon as possible to integrate into the mainstream channels in all aspects of resources and distribution system.
2, coordinated agents. And constantly and gradually expand the formation of sales networks, and a good breakdown of channels and markets.
3, gradually promote the market, expand market share (share).
4, gradually establish the brand and corporate image.
5, further market segmentation to do through, expand and deepen, and launch new products at the right time.
V. Benefit Analysis
(a) Annual output: about 8000 tons.
(ii) Input-output ratio of about 1:5.5.
(iii) Investment profit margin of about 25%.
Six, risk prediction
This project belongs to the modern food engineering high-tech. Fixed asset investment is small, the risk is small, the rate of return is large, the market outlook is broad. Fewer competitors, faster results.
VII, product development vision
1, an enterprise can start and develop as soon as possible, and invincible, can not be separated from the four elements. That is: marketing, capital, technology, team so that the formation of a business start-up and development of the platform and guarantee. With the resources at the same time to highlight a? Fast? The word, quickly occupy the market, can avoid some unnecessary competition and consumption.
2, the above mentioned product system in the face of the current market conditions in the domestic city, the product positioning in the hardcover, high quality, medium price, is not a wise move.
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