Graphic Creative Friends can associate with two little match people and are open-ended questions.
Two small matches or two kittens, puppies, two cherries placed together, etc.
For example, the logo of the famous brand kappa is also designed with two friends, back to back, representing sports, youth and passionate lifestyle.
The associations in graphic creativity mainly include
1. graphic creativity for an object, you can start from the subjective feeling that this thing brings to people
For example, a chair, we sometimes stand for a long time and legs will be sore, then sit on the chair will be a comfortable feeling, fatigue is swept away. According to the nature of this association, what things in life can excrete the bad things and will make people feel particularly comfortable after use? So there is the combination of toilet and chair.
Of course, the simple combination is not enough, this time to add a few unhappy expression, can make the creative expression more accurate, so that people can see at a glance. What's more, the addition of a couple of emojis gives a sense of dynamism to the quiet picture!!! Right, a good graphic idea must emphasize having a sense of dynamics to pull it apart from its average work.
The combination of a clock, a scale and a chair
2. The meaning of the item
The same is true for the chair. Nani chair can have what meaning .... Uh... Let's see... Uh... Still no idea. Then we can change another angle, such as digging the function of the chair. You'll say, "What's the function of a chair? It's just to sit." That's right! That's right! We can start from the word "sit", and continue to dig down the theme... Eh, nowadays the problem of sedentary is getting more and more attention from the society, can we combine this theme with our graphic ideas? Totally! Figure 1, using a clock, a scale and a chair to express the meaning that being sedentary will lead to obesity. The chair on the right to emphasize the chair sitting collapse feeling, do exaggerated and then exaggerated deformation extrusion, and the ground collapse .... So must remember to spend a little more thought to do dynamic sense, dynamic sense of giving enough, the picture is vivid!
Time bomb and chair combination
This is more direct, combined with the time bomb, through the cartoon character's expression of anxiety, to remind some office workers do not sit for a long time for the sake of work, otherwise the time bomb to a certain moment will... Explode in place!
The combination of a chair and a sickly worm-eaten wood
3. Start with the material
Most people want to get wood combined with a chair. But drawing a wooden chair and that's it? Too LOW! Too common! You can keep going deeper, anyway, it's just that it's all about something, it has to be something dynamic. The wood material is hard, you can make it soft. You might say, "Why should wood be made soft when there's no proof? Of course, you have to make up your own, for example, wood is sick by insects will not be soft collapse off? By the water soaked for a long time is not soft off? Give or not give strength? Is it exciting? You can even draw a woodpecker without anything! Too quiet? Add a leaf! Any fool can see what you want to show! Of course. Starting from the wood material you can also extend a lot of different meanings, need to rely on your own to dig.
Anthropomorphism - the human brain was eaten
Anthropomorphism - the human brain was taken
4. Anthropomorphism
Anthropomorphism is very direct and easy to come out of the dynamics, including the dynamics, look ah and so on. The above two examples are combined with the harm of the cell phone for its ferocious, sinister anthropomorphic effect. The two ideas actually express more or less the same thing, one is to eat the human brain, the other is to take away the human brain. I recommend this technique, because anthropomorphization is a technique that can work wonders.
The combination of pencil sharpening and the DNA double helix
5. Causal associations
Causal associations are especially common, such as the pencil idea above. The pencil is a learning tool, then our thoughts should follow the "learning" to extend. Just make a sentence, such as human beings because through continuous learning, to obtain knowledge, and finally be able to explore the unknown outer space. Well, the cause and effect relationship are out: pencil (study, do homework) - to acquire knowledge (physics, history, geography) - to explore the unknown world (outer space). It just so happens that the double helix structure of DNA in biology can be combined with the pencil roll and also serve as a bridge between the pencil and outer space. A graphic idea was made.
The game of Xiaomi and Samsung
6. Contrasting associations
The idea of pulling out two highly related things from people's inherent thinking is usually a contrast between two things that are in conflict or in some kind of contrast. For example, McDonald's and KFC, Pepsi and Coca-Cola, or Xiaomi and Samsung in the picture above. You can show these kinds of related things by adding some sense of dynamics to make it more vivid, interesting and interactive. Besides fencing, there are n number of ways to make the gaming relationship between two brands do more exciting.
Graphic creativity! The basic elements of graphic design
Abstract: Good graphic creativity not only makes the design has a strong visual impact, but also through metaphors and other ways of artistic elaboration, so that the space of human thinking association to expand, to achieve the desired effect, and leave a deep impression.
In a graphic design, the creativity of graphic images can often give people a deep impression. Good graphic creativity not only makes the design has a strong visual impact, but also through metaphors and other ways of artistic elaboration, so that people's thinking about the expansion of the space, to achieve the desired effect, and leave a deep impression. Graphic creativity is the expression of visual art, which brings visual pleasure to the viewer.
Graphic creativity is the use of certain forms to express creative ideas, visualization of design ideas. Graphic design as the core, through some creative techniques for design, it is an important part of visual design, it can be said to find a good graphic ideas is half of the success. Creative graphic design lies at the core of creativity, its charm also lies in creativity, it is through the art of dealing with infectious graphic design image, give a person a strong visual impact.
The basic elements of graphic creativity
Graphics is under the domination of a specific consciousness of one or more visual elements of the combination of portrayal. A good graphic is the enhancement of visual aesthetics. Points, lines, surfaces and bodies are the basic language and units in visual space, the basic elements that constitute all modeling forms, and an important way to convey information. Use them well, not only will enrich the design picture, but also to express and convey the idea and connotation of artistic creativity.
1, point is the smallest element in the modeling, but also the origin of all modeling. A single point has the effect of solidifying the line of sight, more than two points will produce a sense of movement, different sizes of points can constitute a different character and different depths of the sense of space, and the point of continuity will produce rhythm, rhyme and direction. Dots are characterized by jumping, concentration and liveliness.
2, the line is the point of movement of the track, but also all the edges of the surface and the junction of the surface and the surface. It has its own sense of strength and movement, and the rigidity and flexibility of the line, thickness, sparseness, to form a variety of different visual feelings.
3, the surface is a line moving trajectory, is the line moving from the enlargement, or the expansion of the point of dense. For example, the vertical line moving parallel to the square, the straight line moving back to the circle, etc..
4, the body is the height, width, depth of the form, is the surface of the multi-dimensional expansion, has a solid, heavy features. The vast majority of images in nature present the appearance of the body, the body can give people a real visual experience, different forms of the body has a different personality, observed from different angles, the body also shows a different visual form. For example, human body, animals, buildings and so on. They are closely linked, interdependent and mutually conditional, and when one of them changes, the others will follow. The following are the expressions of graphic creativity.
Exaggeration
Exaggeration is to express strong thoughts and feelings or highlight the characteristics of things. For example, the ancient period of ceramic vessels on the flying birds, animal patterns. It is an image of exaggeration image creative strategy integrated creative information, it is not just the pursuit of a strong impact of the visual picture and the form of expression, to break the reality of the specific proportionality between the object and the object of the relationship between the real life found some things, through the anti-conventional relationship between the expression of graphic design appeals.
In the modern design of graphic creativity both to express the concept fully, but also to make the work itself contains compelling visual interest, we need to discover the **** between the image of the factors, and its comprehensive reproduction. For example, we can use a lighthearted perspective to show our country's food etiquette, transforming the arrangement of dishes and chopsticks into a variety of fun shapes and matches, to create a creative life in a witty way, so as to make it express a kind of fun art.
Inversion
The inversion technique is a kind of integration method that replaces one part of the object with other materials on the basis of keeping the basic characteristics of the object, which can achieve the purpose of revealing the theme of "meaning" by reversing the "shape". The purpose of revealing the theme of the "meaning", and this "meaning" often reveals the true face of things, reflecting the essence of things.
Misconceptualization
Misconceptualization is a technique that creates novel and interesting visual graphics that are difficult to be realized in real life through spatial contradiction, for example, reorganization of several spatially contradictory things, and obtaining a unique misconceptualization effect by breaking the rationality of the real space.
Different Shadow
Different Shadow is a technique in which an object under the action of light produces an abnormal change, presenting a different counterpart to the original object. For example: modern skyscrapers and ancient towers; ancient dinosaurs and modern animals; ancient apes and present-day humans and so on.
Association
The material of the objective world is endless, but after the designer's processing such as generalization, association, imagination, processing, combination, sublimation after creation of another new concept, therefore, graphic creativity needs to be associated. Then how to associate? Then we have to use dispersive thinking methods, to a point (primary) associated with multiple points (secondary), and then from multiple points to more points (tertiary), in the tertiary thinking process to find the intersection, and then to the intersection of the primary to do the depth of the guide, triggering the realization of the association. Graphics have similarity, graphic elements have personality, but also **** sex, which for the development of associative thinking "to create" the conditions, but also have the space of imagination.
Imagination
Imagination refers to the original perceptual graphics to create a new graphic thinking process, these new graphics are in the brain's memory bank of the existing graphics through the thinking of the extraction, processing, and creation. At the same time imagination can be obtained by association, and in the case of diagrams, a figure can be imagined, or a specific element can be imagined, or inanimate objects can be imagined, or differentness can be imagined from differentness to otherness. This can have the shape and meaning of the imagination, the imagination of the imaginary and real, the imagination of the evolutionary process, and creativity to imagine the slow process of change in graphic design.
In short, in the ever-changing information society, the status of graphics in graphic design creativity will increase. Graphic creativity is the expression of graphic design works, design works in the sensitive and highly regarded visual center, excellent graphic design works are their own unique graphic language accurately and clearly expresses the theme of the design, reflecting the graphic creativity in graphic design in the soul of the role.
What should be emphasized in graphic design?
1, accurate positioning of the theme
For creative graphic designers, the design of the graphics need to serve the design theme. Design theme is the main message in the design, the designer should mobilize all the design elements to express the design theme, so that it plays a better visual effect. In the design as much as possible to delete unnecessary visual elements, because too much visual information will affect our expression of the theme.
2, the basis of graphic creativity
It is believed that the graphic creative design partners know that the basis of graphic creative thinking is association. From the form is divided into related associations, cause and effect associations, reverse associations. The psychological basis of creative graphics is Gestalt psychology, and its core content is that the whole is greater than the sum of the parts. Creativity is the combination of graphics and graphics into a new whole, highlighting the new meaning and content.
3, in line with psychological needs
Designers need to pay attention to is that the design can not deviate from the real needs of users. Because the design according to the psychological needs of the user to be able to cause emotional **** chirping, to be able to move people with emotion, and to a certain extent to enhance the user's knowledge of the product. In the design we have to take into account the reader's national customs and habits, age, gender, social status, consumption habits and other factors.