Xiamen ka store operation process

The full liberalization of the retail industry has intensified the competition in the business environment, the integration of retail terminals will be towards the chain form of superstore trend. For suppliers, the dependence on traditional channels will become smaller and smaller, more sales from the chain KA stores. Therefore, the supplier to develop can not be avoided to face and KA stores to deal with. To become a supplier of KA stores should be a detailed understanding and investigation.　The first step is to understand the basic situation of the store. The basic situation includes the source of investment in stores, stores, business conditions.　Investment source simply refers to the investor of the store, it is very important to understand this point. It is very important to know the source of investment because it is related to the security and sustainability of the cooperation, and the investor of KA store is relatively transparent. As we all know, Walmart, Carrefour, these large foreign companies are quite powerful, and of course, cooperation with them is safe and reliable. However, the development of local retail outlets is also a breakthrough, with the new one, represented by the world of these local KA outlets also showed a very strong momentum. The background of some investors vague KA stores need to understand the source of its investment through a number of ways, such as querying the network information, pay attention to business and financial news, peer-to-peer dissemination, etc., in order to protect the safety of their business cooperation. Now, the supplier delivery can not be settled or even overnight closure of the store is really quite a lot, resulting in huge losses on the supply, and some suppliers will be dragged down.　KA store outlets include: the number of outlets, store layout area, store area, etc.. Fully understand the situation of the store outlets in order to facilitate the correct choice of cooperative stores. Especially dealers in the start-up phase or tighter funds, through the understanding of the store operating area, regional layout, and then combined with their own situation to choose the right cooperation stores, in order to help save costs. Of course, the most crucial thing is to look at the business performance of these stores. Many dealers are accustomed to understanding the operating conditions of the store by interacting with the purchasing staff of the store, the results of the actual situation with the original understanding of the big difference. Because as a procurement staff in the investment process in order to raise the threshold of cooperation, to attract the confidence of the supplier's cooperation, usually exaggerated. Therefore, from this way to get the information is for reference only, the real business situation must be through careful market research and other side to understand in order to obtain. Can, on the one hand, through to the suppliers in cooperation to ask. On the other hand, through the store traffic, customer purchases, cashier checkout and store merchandise display full of conditions to determine the business situation. The combination of all aspects of the situation will be relatively accurate information. Accurate understanding of the business situation of KA stores is the key to the decision to cooperate.　Through the grasp of the above basic situation, you can generally decide whether there is a need for cooperation and demand. When the supplier to determine the development of cooperative relations with the store, the next step is to understand and analyze the specific matters of cooperation between the store and the supplier.　First of all, understand the requirements of the store on the supplier. As KA stores, their suppliers also have certain requirements, the so-called "know yourself and know your enemy, a hundred battles not mishap. Generally speaking, KA stores on the supplier's requirements are mainly several aspects: 1, the nature of the goods business (whether for the manufacturer or authorized distributor), KA stores are most welcome is a direct supplier, because you can get the most affordable prices, followed by a level of agents. KA stores on the supplier's welcome to the extent of the goods with the increase in the operating authority of the corresponding decrease. 2, the supplier's economic strength.　2, the economic strength of the supplier. For KA stores, the economic strength of the supplier can be safe to protect the adequate supply of goods, the ability to do business in the store. In the retail industry, lack of goods is known as the "source of all evils". According to statistics from Roland Berger, the current operating loss in China's retail industry due to imperfections in the supply chain is 10%. Only strong suppliers can effectively avoid the occurrence of man-made stock-outs and reduce the losses caused by stock-outs in retail stores.　3, the supplier's degree of professionalism. Here's professional including: commodity knowledge of professional, professional operating procedures, professional market operations, etc. KA stores welcome professional degree of suppliers. KA stores operating procedures are very standardized, involving very professional content, the quality of personnel requirements are higher than the traditional channels. At this point, many suppliers have defects and deficiencies. Hypermarket purchasing staff prefer to interact with professional suppliers and marketing personnel, the so-called drums do not need to pound it. Unprofessional suppliers and marketing personnel in the process of cooperation will make the procurement of impatience, the quality of cooperation has a direct impact. There are good professional, mutual communication reduces a lot of unnecessary friction, simplifies the cooperation between the two sides, so that the cooperation process is smooth and simple.　Second, understand the current stage of the store's commodity structure. Many dealers can not correctly understand the meaning of "store commodity structure", that whatever the store to sell, I supply him with what I sell on the line. The fact is that this is not the case, the current stage of the store's commodity structure determines the supplier of goods in the store will get the degree of importance, it is in a way to tell the supplier what kind of posture can appear in front of the store. If the store and the supplier will provide the goods of similar items are more abundant, then the supplier to focus on their own goods compared to the advantages of where. If there is a lack of similar commodities in the store, we should focus on analyzing the economic benefits of the goods will bring. At the same time, to understand in this store, which goods are done as key commodities and which are done as supporting the existence of commodities, according to the store to the degree of importance of the goods provided to determine the amount of investment, in order to prevent "not enough to make ends meet".　Furthermore, and stores in the negotiation of cooperation conditions, it is best to first understand it needs to provide a list of licenses. Most KA stores on the supplier's license requirements are very strict. General suppliers to prepare the license is nothing more than a business license, tax registration certificate and other common licenses, but many KA stores require licenses are very detailed, including copies of corporate ID cards, business personnel power of attorney, etc., a lot of dealers in the clear list of licenses required to be a little bit of a feeling of surprise. Moreover, many business people in the hands of the license has not been updated in a timely manner, unknowingly has exceeded the limited number of years, and so on a series of reasons to make the official cooperation time later and later, especially for some seasonal goods manufacturers, the time delay is fatal damage.　Of course, everything is people-oriented. Cooperation with the store is also the process of cooperation with the procurement. Understand that you want to enter the store more important point is to understand your sparring partner is a kind of person. In the negotiations with the store purchasing staff must be clear before the other side is what kind of personality, preferences, style of doing things, as well as strengths and weaknesses. For example, the other party's character is straightforward, then do not show excessive calculating in the negotiations, which will make the other party feel that you lack sincerity or limited strength. Many marketers have such personal experience, when faced with the purchase of a beautiful lady, a "you are very beautiful today" invariably make the distance between the two sides closer, the day of the negotiations must be pleasant and easy. But the other side is a serious and orthodox lady, a "you are very beautiful today," but will make a mistake, so that the other side feels that the marketing staff is very frivolous. Therefore, the degree of cooperation between the two sides is based on the understanding of the negotiation opponent.　Here, many dealers will put forward a question: these aspects of the above to understand from what place to be fast and accurate? In fact, these opportunities can be seen around us at any time, can be in the circle of friends chatting with the attention, can be to other suppliers to consult, can be judged by market research, as well as the news media, the network and so on, in short, the world is now a message of the world, no information can not be obtained, as long as it is the intention of the people are always concerned about all the instantaneous changes around them, you can get to want to get all the intelligence. Do a detailed and accurate understanding of the early stage of the first step to become a qualified supplier of KA stores