In the medical industry, first of all, you can do search engine advertisements such as Baidu, 360, Sogou, etc. Of course, the cost of search engines in the current medical industry is very high, and some medical terms really cost hundreds of clicks; Then, you can do DSP and online alliances. This kind of small picture-based advertisements will cost less than search engines, but the accuracy will be worse, but the effect will still be there; finally, the more popular new media now Advertising, such as public account promotion, is not cheap, but the effect is not bad. Of course, you can also try things like apps.